Paid Social Media Strategy Management:Oversee and execute paid social media campaigns across institutional accounts, focusing on event promotion, recruitment initiatives, and brand awareness campaigns. Campaign Management & Collaboration:Partner with internal teams, including colleges and departments, to create and manage targeted paid social media strategies. Ensure the integration of paid media tactics that amplify recruitment efforts, enhance brand messaging, and promote key events.Lead Analytics Strategy:Lead the development of reporting and tracking methodologies to measure the success of both organic paid social media initiatives. Create actionable insights that align with brand objectives and monitor platform growth across various social media channels.Optimization & Performance Tracking:Implement data-driven strategies to optimize paid social media performance, utilizing analytics to track campaign effectiveness, audience engagement, and ROI. Provide regular reporting to stakeholders, ensuring campaigns are aligned with overarching brand goals.

Paid Social Media Strategy & Execution:Develop, implement, and manage paid social media campaigns across key platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter). Focus on driving brand awareness, event promotion, and recruitment initiatives through strategic paid campaigns.Analytics & Performance Tracking:Lead the development of reporting frameworks and key performance indicators (KPIs) for paid social initiatives. Use advanced analytics tools to track campaign performance, analyze engagement metrics, and assess ROI to continuously optimize strategies and improve results.Cross-functional Collaboration:Work closely with marketing, creative, and communications teams to align paid social strategies with broader organizational goals. Partner with internal departments and external agencies to ensure campaign consistency and impact.Campaign Optimization:Utilize data-driven insights to optimize targeting, ad copy, creative, and bidding strategies. Conduct A/B testing and adjust strategies in real time to maximize conversions and cost efficiency.Audience Research & Segmentation:Conduct in-depth audience research and segmentation to ensure campaigns are highly targeted and resonate with the right demographics. Use behavioral data and trends to refine targeting for better engagement and conversions.Social Media Reporting & Insights:Provide detailed performance reports, highlighting key insights and trends. Present actionable recommendations to stakeholders to drive future strategy and decision-making.Paid Campaign Budget Management:Manage and optimize budgets for paid social campaigns, ensuring efficient allocation and maximum return on investment. Monitor and adjust budgets to ensure campaigns meet or exceed performance goals.

Campaign Strategy & Execution:Assist in the development and execution of organic social media campaigns across multiple platforms, including Facebook, YouTube, Instagram, Twitter, and LinkedIn. Contribute to strategic campaign ideation, ensuring alignment with broader marketing and communications objectives.Content Creation & Collaboration:Create engaging and original social media content tailored to the target audience across all platforms. Collaborate closely with the creative team to produce high-quality content that resonates with the community and enhances brand presence.Social Media Analytics & KPI Tracking:Monitor, track, and analyze key performance indicators (KPIs) for all social media activities. Use data insights to optimize content, campaigns, and strategies, ensuring measurable outcomes and growth.Social Listening & Community Management:Leverage social media listening tools to track inbound sentiment, trending topics, and real-time conversations. Use these insights to inform content decisions and keep campaigns relevant to audience interests. Conduct competitive peer analysis to stay ahead of industry trends.Cross-Department Collaboration:Work with various social media contributors across the university to execute campaigns that align with the overall marketing and communications strategy. Ensure a cohesive approach across all channels.Social Media Governance & Policies:Contribute to the development of social media policies and procedures. Assist the digital and social media team in enforcing social account security protocols and governance practices to safeguard brand integrity.Day-to-Day Social Media Management:Manage and execute the daily posting and monitoring of content across social platforms, ensuring consistency and timely engagement with the audience. Continuously adapt and optimize campaigns based on real-time data and social sentiment.

Managed social media accounts including Facebook, Instagram, Snapchat, Twitter, YouTube, and Pinterest for twelve shopping centers. Provided continual social media training and updates for our corporate staff and field staff.Developed a social media guide book to outline our overall social media strategies and best practices. Coordinated with the art department to create social graphics and videos.Team lead for a portfolio-wide website and email system redesign. Project manager for influencer program.

Managed social media accounts including Facebook, Instagram, Twitter, and Pinterest. Designed social media graphics for bridal shows and special events.Experienced in customer service, sales, vendor relations, and team management.Lead for community involvement projects, fundraising, and charity events. Responsible for store inventory selections and customer orders.

Managed social media platforms such as Twitter and Pinterest for clients.Researched trending topics in specific industries to publish blogs for Sparkle Markets. Developed leads for potential clients using Twitter searches and direct messages.