Hillary Slattery Email & Phone Number

New York City Metropolitan Area

New York, United States

• Steward Tech Lab foundational standards focused on driving transparency and efficiency in the programmatic advertising ecosystem, including standards like OpenRTB, Ads.txt, and all Tech Lab Taxonomies
• Lead working groups aimed at releasing new standards pertaining to CTV, Made for Advertising, Retail Media Networks, Sustainability, Privacy Sandbox and more
• Work closely with industry leadership to foster trust and legitimacy for all Tech Lab standards
• Advocate standards adoption via education, outreach, public speaking engagements, creating educational material and authoring trade press articles
• Engage community through non-traditional ways like Reddit forums, interactive webinars,
• Foster relationships with market IABs and sister trade organizations such as Prebid.org, Global Alliance for Responsible Media (GARM), and Ad Net Zero, among others

New York City Metropolitan Area

• Lowered time needed to setup and track new campaigns by 70+ hours per month through a combination of finding and rolling out process efficiencies while identifying development in systems needed to support the business
• Own all aspects of relationship with a strategic demand partner from designing client tests, managing integration and development priorities, troubleshoot issues, and more
• Work closely with Publicis Groupe to promote and educate client teams on Epsilon products and services while tracking current adoption and increasing usage

New York, United States

• Work closely with stakeholders across the organization to build trust, get voice of client, and find areas to break down silos
• Gain executive sponsorship and development budget for new product creation by successfully navigating a highly matrixed organization, actively listening to stakeholder needs, and consistently delivering on commitments
• Responsible for strategic direction for suite of business-critical applications and reports which drive investment decisions at market, regional and global levels
• Lead author of bi-weekly US Market and Media View to help client teams identify trends that could impact investment
• Increase adoption and repeat usage of internal tooling by breaking down barriers to entry and helping new or one-time users understand how to best use the tool at hand

Greater New York City Area

• Increased team visibility by clearly and transparently communicating value and purpose of current workstreams and future development priorities to executives and business partners throughout the organization
• Federated and rolled out optimization tool initially created by one agency across all GroupM agencies and markets
• Responsible for collateral creation aimed at translating problem and solution statements to internal users for full suite of applications managed across the team
• Created and maintained internal repository of technical and non-technical documentation pertaining to team applications by collating and standardizing documentation (e.g. user manuals, product positioning, training.
• Authored internal Investment Excellence documentation to clearly outline expectations, and ensure best practices were easy to understand and follow

New York, New York

• Partnered with retail leaders including Walmart and CVS to introduce new concepts that can strengthen existing business and create new lines of revenue
• Drove programmatic strategy for all ad products running on non-O&O properties evaluating proposed solutions, creating new workflows, pricing and packaging, go to market strategies, and finding new partnerships
• Advised clients on best practices for utilizing first- and third-party data assets used for ad targeting and reporting
• Worked cross functionally with Sales, Account Management, Project Management, Finance, and Operations to ensure seamless end to end delivery across sales and campaign delivery
• Introduced and advocated for new ad products and inventory sources through strong relationships with all stakeholders that ensured visibility both in and outside of the company
• Found best in class partnerships to grow available inventory, targeting capabilities, and operational efficiencies

Greater New York City Area

• Translated client feedback into tangible workflow improvements and new functionality
• Advocated and steered direction of strategic road map to Senior Executives
• Communicated sales needs and provided larger context across development and operations teams
• Managed day-to-day priorities of development team, finding balance between feature work and live site issues
• Architected new feature requirements in a way that facilitated a straight-forward engineering processes
• Planed feature development across quarter-long epics based on business needs

Greater New York City Area

• Guided clients (internal and external) in understanding uLive's online video distribution strategy and their role within the network
• Managed and grew relationships with top tier publishers and premium content partners through data driven decision making, transparency, and professionalism
• Assisted Data Engineers in crafting HIVE reports and Tableau dashboards using log files from multiple systems (internal, FreeWheel ad server, publisher quality measurement services IAS and MOAT, etc.)
• Stood in as first tier support, clarifying and triaging bugs prior to spending development time
• Implement all distributed Branded Entertainment lines while ensuring client's KPI's are met
• Acted as liaison between Sales and Product team, providing clarity of services and understanding of campaign KPIs to internal teams and new business partners

Los Angeles, CA

• Worked with vendors, specifically FreeWheel, on end-to-end implementation of SDK to full live
• Troubleshot full gamete of implementation issues from player bugs to publisher page code to ad tech
• Optimized XML in mRSS feeds to ensure all content came into CMS correctly and all available metadata was utilized
• Trafficked ads in FreeWheel
• Wrote SQL queries to provide reporting where the needed cut of data wasn’t available via a portal

Greater Los Angeles Area

- Managed numerous market research projects for global television and internet brands- Ensured all deliverables from various operations departments were on time, complete and error free through communication of timelines and expectations- Populated and proofread reports showing results of studies for clients to present to their internal teams- Stayed.

Greater Los Angeles Area

- Managed full-scale marketing programs for personal finance websites from inception to product development, planning, implementation, optimization and analysis- Acted as initial contact for clients including finding various solutions to meet all product needs while providing administrative solutions- Ensured all leads that were being sold to clients were.

Greater Los Angeles Area

- Ensured good client relationships with both site owners and advertisers by quickly, accurately addressing any pertinent questions or concerns.- Quickly learned and understood website administration to ensure a seamless transition between website owners by knowing all site functionality and how to use it and by familiarizing myself with clients, and their.

Greater Los Angeles Area

- Created and executed a variety of viral marketing campaigns.- Designed tracking matrices to gain understanding of traffic and gauged success of campaigns- Increased organic site content by 20% by ensuring new users acquisition and making the site visible in similar online communities

Los Angeles

- Brought experiential marketing campaigns for Gap, Levis, Method Cleaning Products and more to fruition- Ensured quality of execution in numerous live campaigns across the country.