Hillary Tisman Email & Phone Number

New York, New York, United States

• Develops, manages and executes 360 marketing campaigns, driving awareness around publications and authors including Sally Rooney (BEAUTIFUL WORLD, WHERE ARE YOU), Jonathan Franzen (CROSSROADS), Chris Pavone (TWO NIGHTS IN LISBON) and Evan Osnos (WILDLAND). • Spearheads the divisional advertising program• Spearheads backlist promotional efforts• Manages of team of four

• Creation of optimized advertising campaigns from strategy through execution. Expertise in Google AdWords, Facebook, Bookbub and Amazon Marketing Services platforms• Advises on social media strategy and newsletter strategy• Creation of Reading Group Guides and author Q&As for award winning fiction and nonfiction titles. These guides have been printed in books and used online in various promotions. Examples include: THE BRIGHT HOUR (Simon and Schuster 2018):http://www.simonandschuster.com/books/The-Bright-Hour/Nina-Riggs/9781501169373/reading_group_guide#rggTHE LYING GAME (Gallery, 2017): http://www.simonandschuster.com/books/The-Lying-Game/Ruth-Ware/9781501156007/reading_group_guide#rggTHE LUCKIEST GIRL ALIVE (Gallery, 2015): http://books.simonandschuster.com/Luckiest-Girl-Alive/Jessica-Knoll/9781476789637/reading_group_guide#rggWE ARE NOT OURSELVES (Simon and Schuster, 2014): http://books.simonandschuster.com/We-Are-Not-Ourselves/Matthew-Thomas/9781476756660/reading_group_guide#rggTHE BULLY PULPIT (Simon & Schuster, 2014): http://www.simonandschuster.com/books/The-Bully-Pulpit/Doris-Kearns-Goodwin/9781416547877/reading_group_guide#rggDEAR LUCY (Simon & Schuster, 2013): http://books.simonandschuster.com/Dear-Lucy/Julie-Sarkissian/9781451625721/reading_group_guide#rgg MONKEY MIND (Simon & Schuster, 2012): http://books.simonandschuster.com/Monkey-Mind/Daniel-Smith/9781439177310/reading_group_guide#rggTHE ILLUMINATION (Pantheon Books, 2011): http://www.randomhouse.com/book/18641/the-illumination-by-kevin-brockmeier#reader'sguideJULY & AUGUST (Anchor Books, 2009): http://www.randomhouse.com/book/28431/july-and-august-by-nancy-clark#discussionquestionsHEAT (Alfred A. Knopf, 2007): http://www.randomhouse.com/book/20949/heat-by-bill-buford#reader'sguide• Clients include: Open Road Integrated Media, Bridgeline Solutions, Andrews McMeel Universal, Simon & Schuster

London, United Kingdom

• Responsible for the creation and implementation of strategic multi-platform marketing campaigns for bestselling authors including Alexander McCall Smith (THE NO. 1 LADIES' DETECTIVE AGENCY), Celeste Ng (EVERYTHING I NEVER TOLD YOU), Colson Whitehead (THE NICKEL BOYS), Deborah Frances-White (The Guilty Feminist) and Sarah Waters along with break-out titles including WHERE THE CRAWDADS SING by Deliah Owens.• Spearheads special projects, including the redevelopment of Little, Browns backlist marketing program • Leverages Consumer Insights and analytics for targeting and messaging and provides post-mortem analysis of campaigns • Art direction and design of promotional materials• Copy writing • Staff Management

Greater New York City Area

• Managed the title marketing department, setting objectives and leading strategy on Open Road’s literature, nonfiction and romance lists. Under my direction the title marketing team increased the sales of military focused nonfiction titles with a Veteran's Day focused campaign that generated more than 700% ROI• Drove revenue and cultivated fan communities by managing 70+ Facebook author and brand pages• Created and implemented marketing campaigns to publicize Open Road’s ebooks via organic audience development and content partnerships. Partners I have worked with include Business Insider, PBS and Netflix. • Assisted in acquisition of new titles including works by Graham Greene.• Handled marketing strategy for all fiction and nonfiction titles for Ignition, Open Road Integrated Media's white label marketing service for outside publishers.

Greater New York City Area

• Responsible for the creation and implementation of strategic multi-platform marketing campaigns for bestselling authors including Brad Thor, Jennifer Weiner, Vince Flynn and Rachael Ray as well break-out titles including New York Times Bestsellers I AM PILGRIM and A MAN CALLED OVE• Advised and created marketing proposals for new acquisitions. • Advised on Social Media outreach on various platforms, including Facebook, Goodreads, Livestream, Meetup, and Twitter • Spearheaded special projects, including the redesign of atria-books.com, Atria’s 10th Anniversary Celebration, and the creation of The Atria International Book of Mysteries, a free print and ebook sampler• Staff Management

• Oversaw the creation of the Vintage and Anchor catalog, containing approximately 120 titles per season and the Vintage Español catalog, containing approximately 30 titles per season, from design through production• Creation of promotional projects, including Sell Sheets, book marks, DVD inserts, stickers, and posters• Handled advertising campaigns, from booking through writing copy and overseeing creative design

• Ran online advertising campaigns, including Google AdWords campaigns, from negotiation of placement and rates through design of the ads, tracking of the campaigns and all related metrics• Assisted in migrating the division’s email deployment system from DreamMail to Campaign Commander and instructed employees on how to use the new system• Updated all divisional websites• Coordinated all divisional e-newsletters

• Set and managed a marketing budget of over $2 million annually• Handled all aspects of advertising for over 60 books annually, from negotiating for ideal placement and rates to art directing the design and overseeing the production of ads• Represented Pantheon Graphic Novels at various trade shows, including San Diego Comic Con • Created promotional materials, including Sell Sheets and POS items, managing the process from concept through design and production • Managed the e-newsletter program

• Created and distributed marketing materials, including sales kits, sales conference presentations, Title Information sheets, and reading group guides• Determined content for Pantheon Graphic Novel weekly online updates and e-newsletters• Generated new mailing lists and coordinated all special mailings

• Provided administrative support for two marketing managers, including handling all conference arrangements• Created and maintained marketing materials, including Sell Sheets, brochures and competitive analysis• Conducted marketing reviews

Ma, Literature, Cultural Studies, Film

Honors awarded on MA Dissertation

Bachelor Of Arts - Ba Cum Laude, English Language And Literature/Letters

Professional Studies

Activities and Societies: Fundamentals of Copyediting, 2006 InDesign: Fundamentals, 2008