Built the company’s inaugural Analytics Center of Excellence, establishing its trusted role in the organization through close collaboration with business partners, defined analysis process, and delivery of thorough and insightful projectsSupervise and mentor a high-performing team of three senior analysts primarily focused on executing cross-functional and complex diagnostic/predictive analytics projects. Example projects include identifying non-registered electric vehicle owners in the company’s service territory, creation of scheduling comparison tools for shift-based work, and a repeat call driver analysis Oversee creation and maintenance of the sales forecast, including throughput, customer count, and weather normalization Serve as a bridge-builder between analytics groups in different divisional silos and as a consultant on projects for less analytically-advanced groupsDrive the design and execution of the company’s data strategy through co-leading the enterprise-wide Data as an Asset strategic imperative, focused on advancing trust, literacy, and use of data to enable data-informed decision-making. Run the company’s data literacy program, including creating the program framework, determining proficiency levels, mapping roles, designing competency and skill families, aligning internal resources, charting learning paths and course sources, and developing assessment methodologiesOwn execution of the Analytics Maturity Path workstream, charting a multi-year path for the company’s data analytics transformation effortCo-founded and now serve as Executive Chair of the Analytics Community, a peer-led group of 180+ intended to foster cross-functional collaboration and communication between data and analytics employees, creating a network of experience and expertise. The Community provides monthly knowledge shares, quarterly trainings, and SME-monitored topic/tool-based discussion channels

Led a team of seven, spanning data modeling, business intelligence, and traditional retail analyticsManaged expectations and narratives of analytics outputs with senior managementIdentified opportunities to provide insights that support the company’s strategic goals for growth and successAdjusted workloads and project prioritization to ensure the team’s work supports changing business needs Championed process improvement, streamlining, and automation to increase efficiency and productivity Engaged business partners to integrate data into the decision-making processCultivated data integrity and governance throughout the organization through the creation of data mapping and leadership of the master data management programOwned business intelligence for the company, including continuity of reporting across departments, development of new reporting, and ongoing maintenance of reporting systems for a single source of truthFostered the team’s role as an analytics center of excellence in the organization, with analysts leading cross-departmental trainings on new/emerging analytics and software, like R and Tableau Supervised Test & Learn for the company, advising on test design, advocating for best practices, coordinating implementation, overseeing test measurement, communicating results, and recommending next steps Ensured business continuity and minimized personnel risk via continuous cross-training, process reviews, and documentation audits for business reporting and team competencies Tailored communication detail and content appropriately to each audience, including analysts, non-technical business partners, and executives Partnered with MIS peers to troubleshoot existing data feeds, advocate the adoption of new technology, and build out new data systems, sources, and tools

Led team of two analysts, focused on e-commerce, merchandising, financial, and customer analyticsProvided ad hoc analytics support for executive committee membersGuided analysts in the delivery of complex projects and communication of resultsDeveloped financial models to determine the impact of proposed investments, initiatives, and strategies Conducted deep-dive analyses on customer behavior to provide insights into promotions, events, and initiatives Collaborated closely with operational business partners to monitor business performance and determine KPI drivers, and with counterparts across the business on cross-functional projects and growth initiatives Owned financial reporting for e-commerce: daily performance against plan, identification & tracking of risks & opportunities, updates to the long-term model, monthly/quarterly financial reviewsOversaw building of annual e-commerce budget, as well as quarterly forecast updates

Evaluated the effectiveness of marketing and promotions at the customer level to facilitate their optimization and increase their resonance with GNC customers Conducted data analyses to provide actionable insights relating to customer behavior and transactional metrics, such as pantry-loading, trade-downs, trial rate, return rate, purchase cycle, churn, and sales mix Led complex business analyses and projects from concept to completion to drive business decisions and efficiencies, including making the results accessible and relevant to business users in various departments and levels Studied customer behavior and identified levers to drive improvement in conversion, retention, cross-selling, and customer lifetime value across channels and product categoriesOversaw large data-related projects, collaborating with cross-functional teams to develop and implement improved reporting, data processes, data management systems, and business intelligence toolsDeveloped and implemented recommendations for continuous process and system improvements, including identifying ways to automate analyses and processesPartnered with teams throughout the business to integrate customer insights into standard processesCalculated the impact of item price and cost changes on margin and store profitabilityMentored, coached, and trained junior members of analytical teams

Recommended strategic and tactical changes to promotions and prices based on insights from customer demographic and segmentation data in relation to KPIs such as transactions, sales, and marginDesigned and executed customer data integration plans for existing merchant processes, including category management, promotion analysis, assortment line review, and new product launches Conducted ad hoc data analyses related to customer behavior and transactional metrics, such as pantry-loading, trade-downs, trial rate, return rate, purchase cycle, churn, and sales mixPrepared weekly executive committee deck, summarizing key metrics like sales trends, performance vs plan, etc. Evaluated the impact of item price and cost changes on margin and store profitabilityAssessed cross-shopping between wall sections, finding new product adjacencies for store planningConducted market basket analyses to understand the propensity of diverse products to be bought togetherCoordinated with stakeholders on tests to correctly design and measure the impact on customer metricsLed a cross-functional task force to document, through testing, how web guest checkout data flows through the various systems and processes. Managed project from initiation through planning, execution, review, and report outParticipated in lifestyle segmentation team to direct data analysis for the creation of standard customer profilesDeveloped a new store segmentation using product-centric criteria, which was used for complete store resets, new planograms, and to overhaul product assortments in all categories across the companySuccessfully integrated customer risk assessment into merchant SKU rationalization decisions and evaluationsDesigned reporting methodology for new item incrementality/cannibalization from a customer perspective

Supported client teams through analysis of digital marketing activities (PPC/SEO, Display, Paid Social)Implemented split tests to improve campaign performance, optimize management of budgets, and better understand critical steps in the customer journey Analyzed cross-channel event stream conversion data to gain strategic insights into customers’ purchase paths and the interaction between media channelsDeveloped scenario plans and predictive modeling forecasts for client campaigns, budgets, and initiativesDesigned and maintained reports and dashboards to visualize data into actionable information (Excel, Tableau)Monitored account performance, explored patterns/trends, and communicated findings and concerns to clientsConducted ad-hoc reporting to respond to client inquiries, consolidating data from multiple servers using SQL and SASIntegrated CRM data (customer segmentation, acquisition, lifetime value) into reporting

Modeled transportation cost and service impact for warehouse relocation proposals, acquisitions, and closuresProvided analytic support for carrier negotiations and rate proposals Collaborated with global counterparts to standardize data, reporting, and toolsConducted transportation network optimization studiesCreated and maintained tools and metrics to benefit departmental goalsRecruited and interviewed candidates at local universitiesIdentified and tracked savings initiatives, including over $96,000 in savings for 2011 and over $279,000 in 2012Led transportation SQL server data integrity, troubleshooting, and issue correctionServed as Customer Allegiance Score (CAS) contact for the transportation department, managing and resolving alerts generated by customer feedback in the CRM system (Medallia).Nominated for and participated in the inaugural class of the Developing Front-line Leaders program

Mapped all global and non-franchise US items into CMT taxonomyAdministered the offline master CMT database, consisting of identifying parts to categorize, creating assignment files, and compiling completed dataCollaborated with other departments to coordinate larger remapping projects, such as the Safety leaf node expansionAdministered the MAW & SID Lead Generation inboxesAssisted callers of the Thermometer Support Line with technical information, product selection, and other questions

Completed competitive RFPs to convert competitor businessServed as a liaison between remote team members and the local department, answering questions, resolving problems, checking files, and ensuring they were not without assignments or projectsDesigned and launched a new tool to streamline the identification of franchised alternates and integrated elements of the tool into an existing toolOrganized introductory meetings with new Product Managers and oriented them with Cross Reference team projects

Carried out complex reaction kinetics simulation from initial testing phase to technically challenging extrusion