Hillary Ross Gonzalez Email & Phone Number

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

New York, NY, US

• Lead the digital strategy and execution of Dataminr’s brand presence across digitalplatforms, including the website, paid media, landing pages, email and social media
• Identify and manage channels for lead acquisition including paid social, websitechat, SEM and programmatic; implement campaigns to reach audiences in targetverticals, industries and companies
• Define the KPIs across channels and optimize strategies and tactics in creative,content, messaging and targeting to improve performance

New York, NY, US

New York, NY, US

• Developed and executed strategies to increase lead generation across target audiencesthrough multi-touch campaigns including email, paid media, direct mail, events,webinars, white papers, website and social media
• Managed and optimized the flow of leads to sales, including lead qualification andnurturing; worked with sales to support outreach to inbound and outbound leads
• Reported on the effectiveness of acquisition and engagement programs based onestablished metrics and KPIs; provided data-driven insights for improvedperformance
• Supported the growth of client relationships and drove product adoption andincremental usage through promotions and content marketing

Brooklyn, NY, US

• Developed and executed integrated marketing campaigns to drive lead generationand brand awareness, including digital and print advertising, SEM, SEO, emailoutreach, website content and events
• Led creative and content development of advertising campaigns, product andcustomer videos, sales collateral, website content, webinars and emails
• Collaborated with stakeholders including executives, sales, product management andexternal vendors to develop content for internal and external communications

Brooklyn, NY, US

• Led and managed digital marketing strategy, attracting and engaging target audiences across all digital channels including email and paid media
• Optimized campaign tactics through lead nurturing, list segmentation, follow-up procedures and testing, utilizing marketing automation software
• Measured and reported performance of all digital marketing campaigns to assess results against goals (ROI and KPIs)

• Defined and implemented brand strategy, including positioning, messaging and voice for major clients in energy, educational and financial services
• Conducted analysis of qualitative and quantitative research from focus groups and surveys to inform insights for clients’ overall brand strategy and specific marketing and communications tactics
• Led project management for concurrent, large-scale, and complex client engagements, producing print, digital and multimedia deliverables