Cadence (stylized as “cadence” - with lowercase) is a multifaceted creative powerhouse, offering brand agency services, artist management, and talent program initiatives. From crafting visionary marketing strategies to empowering talent growth and fostering innovative ideas, we're dedicated to propelling brands and talent to new heights.Initially a modest endeavor in 2021, it has since flourished and was officially established in 2023 under the banner of PT Seni Gema Nusantara.As the co-founder and COO of cadence, I orchestrated a visionary growth strategy that propelled our brand to new heights. With a focus on user acquisition, content creation, and audience engagement, I optimized workflows and fostered a dynamic team culture, driving remarkable results.Through strategic content analysis and distribution, I achieved a 25.55% year-over-year user base growth and a 45.6% increase in content engagement.Notable collaborations with industry giants like Netflix, Spotify, and Sony Music underscore our innovative approach and commitment to success.

As a Talent Manager, I orchestrate the careers of a diverse array of talents, ensuring their success across various facets of their professional journeys.Swain Mahisa, a native of Jakarta born in 2001, is not only an accomplished musician but also a flourishing entrepreneur, celebrated for his opulent streetwear fashion label.Michael Olindo, once a prominent basketball athlete turned actor, has represented Indonesia on international basketball platforms and is now making a significant impact in the entertainment realm.Guernica Club, a spirited band hailing from Jakarta, draws inspiration from the infectious rhythms of 80s disco funk and vintage dance beats, captivating audiences with their distinctive musical style.In my capacity as Talent Manager, I've spearheaded robust customer engagement initiatives spanning multiple platforms, propelling profitability through inventive marketing strategies. I've nurtured enduring client relationships to amplify repeat purchases and unlock new avenues for growth.Additionally, my expertise in market research has ensured that our marketing solutions are finely attuned to prevailing industry trends, driving overarching business success.

Pophariini serves as a music community hub with a keen focus on the Indonesian music scene. It champions the authenticity of music in all its facets, including the creative works, the industry dynamics, the lifestyle, and the individuals involved. Above all, it fosters an environment where fun and enjoyment are paramount, providing a platform for music enthusiasts to engage with and celebrate their passion.Under the guidance of Anto Arief, I engage in journalistic activities within Pophariini, regularly contributing articles that involve writing, analyzing, and reporting events to the public.Leveraging strong public speaking skills and up-to-date references, I craft compelling and novel content that captivates readers. With mentorship, my initial ideas and concepts evolve into more sophisticated and nuanced written pieces, enhancing the overall quality of my contributions.

School for Cool operates with a collaborative approach to ensure the academic, social, and emotional success of every student. It prides itself on fostering a family-like environment where students can thrive holistically.In my capacity as the leader overseeing School for Cool, I function as the executive guiding all teams within the organization. With a visionary approach, I shape perspectives that propel the school toward a future of growth and success. Leveraging creativity, I continuously innovate and enhance performance, ensuring that School for Cool remains at the forefront of educational excellence.From managing human resources to handling company funding, production budgets, and marketing strategies, I take charge of various facets of the organization's operations. Moreover, I execute ideas and concepts with precision, translating vision into tangible outcomes that propel the school forward.

Cultura Magazine, formerly known as JakartaVenue.com, stands as an independent online publication dedicated to culture, lifestyle, and entertainment. Meticulously curated, the platform offers top-tier content spanning culture, current affairs, lifestyle trends, and entertainment news.As the premier destination for the culturally inclined, Cultura Magazine serves as the go-to source for enthusiasts seeking insightful and engaging content across various domains of interest.I utilized a diverse range of resources, and skillfully crafted compelling narratives that resonated with audiences across television, radio, and digital platforms. From writing and editing to producing stories for the internet and digital channels, I leveraged my expertise to deliver impactful content that informed, inspired, and entertained. With a steadfast commitment to excellence and a passion for storytelling, I consistently exceeded expectations, earning recognition for my contributions to the ever-evolving landscape of media and journalism.