Providing comprehensive art direction, from brand design and direction to illustration and digital campaign management for a diverse range of local and international clients. Collaborating with agencies, strategic vendors, and referrals to ensure seamless execution and exceptional results.

· Lead and oversee end-to-end project management for sign design and production, ensuring high-quality output that aligns with brand standards and client expectations across various industries.· Drive creative direction and innovation within the team, focusing on impactful visual designs and production techniques that enhance brand presence and customer engagement.· Manage operational functions, including sales and team coordination, while implementing strategic initiatives to improve efficiency, reduce costs, and boost profitability.

· Established innovative design standards, infusing creativity into screenprinting and merchandising processes and integrating artistic vision into production, ensuring visually impactful yet efficient designs.· Partnered with diverse clients to create bespoke designs reflecting their brand identities, transforming client visions into compelling merchandise designs that exceed expectations.· Directed the creation of captivating prototypes, showcasing imaginative design concepts and ensuring seamless collaboration between design and production teams for flawless executions.· Clients have included Amazon, GT Living Foods, and Everybody's Brewing, among many others.

· Led company rebranding efforts during a business acquisition, aligning sales and educational campaigns with new parent company values and the "Data Health" visual directive.· Revamped illustration and icon libraries, environment/event programs, and digital media campaigns to support marketing, events, and engineering teams and align with new brand guidelines.· Created and managed the graphic resource repository with best-use scenarios and style guide directions for all stakeholders, ensuring brand consistency and seamless execution of marketing campaigns.

· Led design for a company-wide AWS brand refresh (The AWS One Brand Initiative) in 2020, creating a cohesive and modernized brand identity across all AWS-related brands, products, and services.· Illustrated a comprehensive icon and illustration library and developed brand policy and guidelines for consistent application across all AWS products and services.· Designed AWS Innovation and Learning environments in major cities, defining the buyer's journey to create an immersive in-person experience and sell digital products and services.

· Led product and environment design, updating educational and sales materials to improve customer experience and drive B2B sales.· Successfully transitioned traditional events to virtual capabilities throughout AWS, leveraging new services and digital applications for streaming video, educational training, and virtual charity runs.· Directed visually stunning physical and virtual events, creating immersive environments that elevated the attendee experience.

· Drove department rebrands during the 4-year transition into AWS Media Services by creating a unique brand structure with asset, icon, and illustration libraries, resulting in a modernized and cohesive brand identity.· Led product design and brand development for both digital and physical products, enhancing customer experience and driving sales growth through the design of user interfaces, product packaging, and promotional materials.· Developed and managed brand guidelines and standards to ensure consistency with the AWS Media Services brand identity across all products and marketing materials.

· Provided art direction, time, and cost management for diverse clients in the gaming, tech, and apparel industries, delivering successful campaigns from digital social media to product launches and increasing client satisfaction.· Mentored and managed a team of 8 designers and production artists across 3 locations, including contract and 3rd party producers, resulting in consistent high-quality output.· Initiated a 2D creative department, generating more revenue and business opportunities for the organization.

· Led 2D client-facing creative design, production, and installation of environmental campaigns.

· Worked in a variety of positions ranging from production art and pre-press to creative and 3D package design. Developed a variety of packet fold products now in common use with select clients. · Assisted with training and management of two junior designers. · In-house experience was short (04/06-02/07) but stayed on for the next 2 years as a contract offsite employee due to relocation.

· Managed all internal and client-related graphic production ranging from packaging materials/product development to daily graphic production needs.· Managed artist merchandising lines to direct-to-client production/design in the company's alter ego, Badgebomb (Badgebomb.com).