Director
CurrentSarah is currently a Director for Rein4ce, a PR company specialising in providing traditional and social media expertise to clients in the global insurance and reinsurance markets. As Director, Sarah manages the company's client service and agency performance, as well as overseeing PR campaigns from creative brief to implementation and delivery. She designed and enforced Rein4ce's current account management strategy, as well as manages the company's media database. She is also responsible for winning new business with innovative, creative proposals, and designing strategic PR plans for a broad range of clients. She liaises with marketing and communications teams and company executives to help businesses get their message across to the desired audience.During her time at Rein4ce she has done public relations work, research, copywriting and social media training. She has also been instrumental in business development for the company.Sarah is a former award-winning journalist who was most recently the insurance-linked securities (ILS) correspondent for the Reuters news agency.Sarah has a deep knowledge of ILS, insurance and reinsurance, and their growing convergence with the global capital markets. As well as reporting on insurance and ILS, Sarah also covered the UK and European pension markets for Reuters from their London office.