Managed over +120% YoY user growth with a +20% YoY retention rate and +75% YoY order growth,resulting in +140% YoY LTV growth while maintaining positive unit economics.Built growth fundamentals as the core of cross-functional initiatives toward company goals, includingactivation funneling, onboarding, ideal customer profiling, user segmentation, RFM analysis,partnerships, referrals, cross-selling, and churned customer resurrection CRM.Launched state-of-the-art growth initiatives and experiments, such as account-based marketing,product-led SEO, and time-to-value improvement.Reported directly to C-level executives, contributing to key business strategies and special projects. Setup company OKRs, mindset, cadence, and prioritization to achieve business goals.Participated in the fundraising agenda alongside C-levels, responsible for key business performanceanalytics (LTV, customer retention, revenue expansion) for investment pitching.

Develop product and branding strategies for Smool, a brand that crafts scientifically suitable products to support baby development. Launched the business with a focus on creating newborn hampers as thoughtful and emotional gifts for new moms.End-to-end development of the brand's character, ensuring a compelling representation of the product's essence. Strategized and executed sales and growth initiatives to effectively capture the right market segments and amplify product visibility for optimal market penetration.

Manage & generate positive growth of Online to Offline (O2O) Virtual Products and Software as a Service (SaaS) business metrics in terms of Users, GMV, Transaction, Revenue, Burn, and Retention Rate with +25% user growth quarterly and +170% users growth YoY achievements.Building BukuMitra as Bukalapak's brand new standalone application for encouraging MSME business growth through an efficient and secure bookkeeping system with 91K installs and 8K active users within the first three months of release.Strategically planned Software as a Service (SaaS) & BukuMitra end-to-end growth strategy, partnership, Go-to-Market, product vision, budgeting, and research & development from scratch alongside Product, Marketing, Data Science, Design, Engineering and Research team.Initiated extensive user understanding through AHA Moments, A/B Testing, Movement (New, Stay, Return, Churn), Segment (User tier grouping), Consistency (Core, Casual, Dormant).

Increased sellers’ sales performance and brand awareness by optimizing their product advertising through Shopee Ads Service that considered cost spending, hero SKUs, bid price, keywords, and runtime in order to maximize their return on investment (ROI) and position in search engines.Productively gained 750Mio revenue uplift by handling more than 100 sellers consisting of Long Tail, Mid Tail, and Short Tail sellers in just a one-quarter timeframe.Expanded revenue channel by developing a new selling package that targeted smaller sellers.

Improved product development strategy and finished goods distribution based on the market demand by producing a better understanding of customer preferences on a global and outlet scale from analyzing historical item sales data insights.Optimized sales and prioritized product marketing strategy by calculating break-even points and managing finished goods stock in the warehouse.

Optimized production efficiency by providing improvements on manpower capacity planning, factory layout, and workstation flow.Enabled business expansion on reaching new customers by developing the requirements.

Responsible for innovating a brand new program and its curriculum to provide the laboratory assistants with internal training.Made external training for academic purposes to increase the students' knowledge and understanding of logistics & distribution, production systems, and advanced manufacturing.

Executed supply chain activities by planning the monthly production with Master Production Schedule (MPS) and Material Requirements Planning (MRP).Provided forecasting method recommendations that could deliver improved forecast accuracy rate compared to the existing method.Conducted a team training session as a speaker on how to identify the root cause of the forecast accuracy problem.Organized international-scale annual supply chain conference.