Himakshi Gupta

Himakshi Gupta Email and Phone Number

Marketing Strategist I Brand Lead Generation I Alumni Networking & Engagement I Community Engagement Initiatives @ IIT MADRAS ALUMNI ASSOCIATION
india
Himakshi Gupta's Location
Mumbai, Maharashtra, India, India
Himakshi Gupta's Contact Details

Himakshi Gupta personal email

About Himakshi Gupta

I love to focus on creating a match between offerings (products & services) and users (B2C and B2B) by substantial analysis of the data on both sides. We facilitate the data research, mining, verification and matching for the benefit of businesses, sellers and trade fairs. The focus is to help the buyers meet the right suppliers and generate revenue and business growth. Marketing & Advertising has been redefined in the digital times and it is more about customer engagement. It is essential to analyse and understand the target audience and their needs, to design offerings for them. However, more than delivering to needs, we should focus on keeping the audience engaged and interested in all the clutter of media.

Himakshi Gupta's Current Company Details
IIT MADRAS ALUMNI ASSOCIATION

Iit Madras Alumni Association

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Marketing Strategist I Brand Lead Generation I Alumni Networking & Engagement I Community Engagement Initiatives
india
Website:
iitmaa.org
Employees:
38
Himakshi Gupta Work Experience Details
  • Pollution Control India
    Conference Director- Sustainability Initiatives
    Pollution Control India Mar 2023 - Present
    Mumbai, Maharashtra, India
    My focus in this role is to identify industry experts and create a platform for interaction between experts and industry.
  • Pollution Control India
    Marketing Consultant
    Pollution Control India Mar 2021 - Present
    India
    I work with the Pollutiom Control India team to promote awareness of green technologies, concepts, services & products with a focus on sustainable eco system building - for our future
  • Iit Madras Alumni Association
    Marketing Facilitator
    Iit Madras Alumni Association Oct 2020 - Present
    Supporting the brand awareness & facilitating promotion of the mission, vision & objectives of the Association for the benefit of the Alum & the ecosystem.
  • Iit Madras Foundation
    Social Media Marketing Manager
    Iit Madras Foundation Jun 2020 - Present
  • Shivom Management Services
    Business To Business Marketing Specialist
    Shivom Management Services May 2020 - Present
    Mumbai, Maharashtra, India
    Passionate Marketer, focusing on the growth & expansion of trade shows & expos by facilitating and managing high quality business to business meetings and focusing on expo promotion & growth.
  • Shivom Management Services
    Managing Partner
    Shivom Management Services Nov 2015 - May 2020
    Mumbai Metropolitan Region
    In my role as the Managing Partner of Shivom Management Services, I manage a core team of 12 members and over 50 contract staff. Shivom Management Services is the provider of non-conventional marketing services. The organization focuses on database research, audience identification and engagement across multiple platforms- ranging from B2B meetings, trade fairs, social media to dealer meetings and webinars. The organization also endeavors to offer marketing solutions beyond newspapers and print. We help brands conceptualize, strategize, plan and execute their next large marketing & brand building campaign- be it an exhibition, be it a TV show, be it an event or a new product launch. We work with our clients to develop cost effective marketing solutions and execute small, to medium to large scale engagement activities seamlessly for maximum efficiency and experiential satisfaction to the end users.
  • Am Chronicle
    Community Manager
    Am Chronicle Nov 2022 - Mar 2023
    Mumbai, Maharashtra, India
    Enable the community development for 3 D printing & its latest technology
  • Trade Exchange Media
    Co-Founder
    Trade Exchange Media Jul 2020 - Aug 2020
  • Gold'S Gym India
    Assistant Marketing Manager
    Gold'S Gym India Apr 2014 - Aug 2015
    Mumbai/ Bangalore
    As the Assistant Marketing Manager for Gold's Gym India, my responsibility was to understand and analyze the expected footfall in each of the gyms in Mumbai, Bangalore, Delhi and Pune on a monthly basis. Using the data analysis the marketing strategy was developed keeping in mind the previous month revenue, past year revenue for the same month and the projected revenue for the current month. The strategy framed was executed with a regular monitoring of the number of registration or new memberships against each of the marketing media used.
  • Ubm India Pvt Ltd
    Senior Executive- Marketing
    Ubm India Pvt Ltd Dec 2011 - Apr 2014
    Mumbai Area, India
    Senior Executive- Marketing at UBM India, involved in the marketing of pioneer B2B events on NGOs, Food Ingredients, Pharma, Airconditioning and Refrigeration (industrial scale), Power Generation and Civil Nuclear Energy
  • India Institute Of Technology Madras
    Masters In Marketing- Iit- Madras (India)
    India Institute Of Technology Madras Jul 2009 - Sep 2011
    Chennai Area, India
    As a Management Research student at the Department of Management Studies, IIT- Madras, I have worked on learning from various marketing, consumer behaviour and strategy management experts from across the Globe. The exposure and understanding of the user behavior from experts enabled me to pursue a research on customer satisfaction and retail industry. The study done specifically for grocery retailing in India enabled me to infer that the customers in India prefer shopping at both the large format shows (to explore varied options while refilling their grocery) but also depend upon the small format convenience (kirana) stores for their day to day grocery items of immediate and perishable use.

Himakshi Gupta Skills

Marketing Strategy Management Team Management Market Research Business Development Business Strategy Marketing Competitive Analysis Analytics Digital Marketing Marketing Management Exhibitions Conferences Public Relations Media Evaluation Media Planning Experiential Marketing Communication Corporate Events Brand Awareness Integrated Marketing Event Planning Strategic Planning Consumer Behavior Brand Development Strategy Online Marketing Entrepreneurship Content Strategy Project Management Requirements Analysis B2b

Himakshi Gupta Education Details

Frequently Asked Questions about Himakshi Gupta

What company does Himakshi Gupta work for?

Himakshi Gupta works for Iit Madras Alumni Association

What is Himakshi Gupta's role at the current company?

Himakshi Gupta's current role is Marketing Strategist I Brand Lead Generation I Alumni Networking & Engagement I Community Engagement Initiatives.

What is Himakshi Gupta's email address?

Himakshi Gupta's email address is hi****@****ail.com

What schools did Himakshi Gupta attend?

Himakshi Gupta attended Indian Institute Of Technology, Madras, Rv College Of Engineering, R. V. College Of Engineering, Bangalore, Indian Institute Of Technology, Madras.

What are some of Himakshi Gupta's interests?

Himakshi Gupta has interest in Digital Marketing, Marketing, Understanding Consumer Psychology.

What skills is Himakshi Gupta known for?

Himakshi Gupta has skills like Marketing Strategy, Management, Team Management, Market Research, Business Development, Business Strategy, Marketing, Competitive Analysis, Analytics, Digital Marketing, Marketing Management, Exhibitions.

Who are Himakshi Gupta's colleagues?

Himakshi Gupta's colleagues are Anuj Kumar, Rohan Gupta, Vishwanath Vishwa, V Gopinathan, Imagaran Muthu, Prasanna Kumar, Bindu Shree.

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