Himani Tyagi Email & Phone Number

New York, United States

Managed a team of 3 analysts to provide various cross-functional business teams with key insights and an actionability plan to optimize their performance metrics to achieve FY’25 goals Responsible for overall data analysis for the supply chain, marketing and sales teams, primarily driven by building highly interactive & actionable dashboards to report key insights to Senior Management Lead A/B testing experiments and strategic initiatives to evaluate & enhance business KPIs. Improved overall performance of B2B marketing campaigns by 31%, annual revenue by 15% and cost reductions by 18%

Delhi, India

Managed a team of 2 data analysts to provide end-to-end analytics support, focusing on mobile app performance, resulting in a 19% increase in user engagement and a 34% reduction in customer churnLed comprehensive marketing campaign analyses that helped optimize customer acquisition strategies, driving a 51% increase in conversion rates and saving the SBU $15M in marketing costs annuallyAnalyzed feedback of 10,000+ customers to identify customer pain points. Implemented targeted strategies for each segment, resulting in a reduction of customer complaints from ~200/day to 30/dayReduced frequent inventory shortages by using SQL to report inventory levels, reducing stockouts from 150 to 50 occurrences per monthLed the automation of reporting processes to improve efficiency and accuracy of performance tracking across various business units, improving overall efficiency by 90%

Delhi, India

Conducted a thorough analysis of competitor offerings and customer reviews to strategically enhance our phone features and drive sales in Tableau. Achieved 85% adoption rate against a target of 50% in 2 monthsWorked on Tableau and MySQL to create executive level dashboards, forecasts, and track ROI of marketing projectsRecommended Product team improvements that could be implemented by conducting deep-dive analysis of more than 50 features

Delhi, India

Leveraged data analytics tools such as SQL and Python to extract actionable insights from consumer behavior, aiding in strategic marketing decisions, increasing GMV by 23% Contributed to the development of data-driven marketing strategies by analyzing campaign performance metrics and consumer engagement patterns

Master Of Science - Ms, Business Analytics

Bachelor Of Technology, Electronics And Communication

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