Himanshi Goel Email & Phone Number

Crawley, England, GB

Bengaluru, Karnataka, IN

• HubSpot Administrator syncing data with Salesforce platform andmirroring dataset in both the platform at contact and company level
• Overseeing the marketing tech stack with platforms like Zoom,ZoomInfo, LinkedIn Sales Navigator, Lusha, HubSpot, Salesforce,Zapier and Demandbase
• Integrating 3rd party tools with HubSpot like Segment, June, ProductFruits to build a PLG process to get users into paid plans
• Shifted the process setup from MQL focused business model to PQLfocused business model, by scrapping older workflows, migratingdata & build new workflows to look at lead attribution model
• Experienced working on Product Led Growth (PLG) by collaboratingwith various teams of Product Managers & Designers to see how tobuild a better product experience with goal of converting a freemiumuser to paid user
• Managed the email marketing channel and build drip campaigns &always on nurture campaigns

San Mateo, California, US

• Setting up nurture emails to engage the contacts and improve the conversion rate of leads
• Worked on Integrate platform to manage the lead flow coming from 3rd party vendors for content syndication and managing the push into the CRM system
• Worked on email setup for one time email as well as transactional email and managed working on the PowerBI for campaign analysis
• Handled PathFactory setups for leads to binge on the content created by the marketers, was also involved in discussion with marketers with form strategy
• Have been also involved in various Zapier setup with different 3rd party platforms to be integrated with the Freshworks CRM
• Worked on Apostrophe CMS in order to build landing pages for different campaigns and make sure different camapaign identifiers are captured in the CRM

New York, NY, US

* Expertise in email marketing by segmenting the database based on contact attributes, A/B testing, email personalization and following best practices on email deliverability* Managed the corporate social media handle on LinkedIn and Facebook and ran ads on LinkedIn and Facebook* Part of campaign teams to create campaign strategy and setup the campaign in.

Bangalore, Karnataka, IN

• Segmenting and profiling the target market based on industry and geography wise
• Primary and secondary research using Onesource, Hoovers, Jigsaw, RainKing, ZoomInfo, Bloomberg, Gartner; Search Engines and Social Media Research
• Company profiling and landscaping and in depth industry analysis with competitor analysis
• Market, Customer, Competitor and Vendor analysis
• Design mailers and presentations for campaigns and events
• Proficient knowledge of MS Office Suite

Handled Visual Merchandising.Managed in store sales team across all the departments.Managed In store Promotional and Branding Activities.Analyzing competitors’ strategies to build competitive advantage.Handling in store customer survey.Conducted BTL activity at corporate campus like Adobe, Convergys and Emphasis

Master Of Business Administration (Mba), Marketing

Post Graduate Certificate, Digital Marketing And Communication