Industry- Personalised gifting and decor Happipress, a niche design house, aims to infuse freshness into everyday life with our unique and everlasting, recycled aluminium products. Our range caters to a wide spectrum, from weddings and lifestyle to corporate, kids and décor. We personalise all our products with embossing and are the only ones in India who have this technology to sell to our premium clientele.

Joined Happipress for a second stint to lead Social Media Management and Marketing. Key Objective: Strategizing the digital outreach for Happipress and managing the activation of the same (content planning for all social media channels; content creation and curation; implementation; brand keyword monitoring; online boosts, promotions & advertising; analytics & reporting; strategic tie ups; social media management)During this duration, 70% of the company's revenues were being generated from Social Media.

Managing Social Media, Marketing Communications, Events and everything that goes with it for CI Group, the conglomerate of CI Builders, CI Automotors, CI Finlease so far.

Developed the concept, built the team / Recruitments, Marketing, Research, R&D, Business Planning...  Joined this start-up venture at the seed stage when it planned on creating only custom message plates. Responsible for developing and evolving the initial plan to what the company now does – stationery, accessories, functional interiors / household products, corporate/personal gifting etc. Worked mostly with aluminium, tin, metal alloys, graphics and embossing process. Conducted various researches for the project during the evolution phase on locations with micro studies products Recruitments for the inhouse creative and research teams. Responsible for directing the design team; helping them ideate, conceptualize according to the company’s vision and create samples for the same. Responsible for briefing agencies and anyone with potential association.  Pursued unique alliances on behalf of the company Hired business consultants and financial advisors, sharing information with them and facilitating the creation of the business plan, financial model, pitch presentation and other important documents. R&D for testing the variety of base material available in the market (aluminium, tin, metal alloys) and surface treatments like anodozing, powder coating, various paints, printing techniques, etc.

 Single-handedly responsible for developing and executing the preopening hotel’s core marketing and communications plan. Minimizing marketing costs while maximizing revenues as well as the environmental and social impact. Successful execution of the hotel’s opening.  Top 3 Marketing high performance list for 2013 – Exceeded PR Value, completed 100% e-action plan and effective marketing plans for launching a new hotel in Pan India. (Announced in June 2013) Co-ordinated and completed the propertys’ brand shoot.  Conceptualized and designed advertising campaigns as well as wall branding artworks without the support of an advertising agency. Official spokesperson of the hotel and one point contact for liason with the PR agency. Successful positioning of the hotel as the best business hotel in Bhopal. Adopted a tiger in order to raise awareness and contribute to the tiger conservation campaigns while living in the “Land of the Tigers” aka ex-Tiger-State-of -India, Madhya Pradesh.

 Responsible for the brand management of two hotels - Renaissance Mumbai Convention Centre Hotel & Lakeside Chalet Marriott Executive Apartments. Planning & execution of the Marketing & Communication plan, budgets and activity calendar for the hotels. Execute, conceptualise and design collaterals for all promotional activities of the hotels Social media activation (official Facebook page for both hotels). Monitoring and updation of both websites, regular checks and updates on othere-channels (tripadvisor, booking.com, agoda.com, expedia). Ensure brand standard compliance and execution of the brand roll across all departments. Responsible for the co-ordination of the brand photography shoot on property (in 2011 & 2012). Launch and execution of the new global brand campaign 'RLife LIVE'. Commendable PR growth year on year in 2011 and 2012. Played a key role in the launch of Renaissance’s Global campaign – LIVE LIFE TO DISCOVER.  Successful re-positioning of the Indian Specialty Restaurant, Nawab Saheb, and profiling of the Executive Chef, Chef Surjan Singh Jolly through strategic PR, Marketing & events. Successful positioning of the hotel as a premium ‘MICE destination in the city’.