● designed and added new features like a) referral and rewards, b) personal expenses andstatistics, c) recurring bill splitting and payments.● collaborated with third party apps like Make My Trip to design a seamless inter app userjourney.● created a responsive, adaptive design system/ UI library.● redesigned a) the home page,b) expense listing page, c) friends page following the UX heuristics and UI guidelines forbetter user engagement.● redesigned the a) online bill splitting and b) instant bill settlement flows resulting inincreased user conversion and retention.● lead a team of graphic/ junior ux designers to redesign company website and designmarketing collaterals.

● user research to build a website experience and drive conversion for a new D2C sales website.● defined a comprehensive design language with reusable user interface elements like menus, tabs and widgets, navigation buttons and search fields.● designed graphic user interface elements, like menus, tabs and widgets and build page navigation buttons and search fields.● developed original graphics library and style standards guide for using typography, colors and brand.

● redesigned the website to fit a responsive and progressive web app format.● created sitemaps, wireframes, mockups and prototypes for a comprehensive omnichannel experience.● collaborated with the product and technical teams to conduct a thorough and qualitative user research conducting interviews and designing A/B experiments. ● conducted competitive analysis to understand the market position and usability issues of the competitor apps.● created a seamless and minimalist design across multiple screens which complied with UX heuristics ● designed a landing page for the summer campaign to drive better conversion for the business during key monthsSeagate SkyHawk Partner App● designed an MVP for the partner app to be used by security professionals and system integrators in the surveillance industry.● incorporated google material design for the UI to enable faster development by the development team.● conducted user interviews, card sorting and other qualitative user research techniques to gain better understanding of key features and design.● created a high fidelity mockup for the app design which was presented to all the key stakeholders.

● created wordpress websites for clients from conceptualization to implementation and final prototype testing.● designed a wide variety of visual illustrations for marketing collaterals that were in line with the clients' branding across digital and offline media.● collaborated with the technical team and learnt the basics of web development process

● did art direction from conceptualization to execution, maintaining the optimum standards throughout, creating efficacious & exhaustive installations & wall arts.● designed user-friendly interfaces, also in house digital & print marketing collaterals for the various e commerce platforms; effectively, in accordance with the clients & developers.

Designed the MVP for a SaaS portal, QikCircle, an asset and resource management software for hotel industry.

● redesigning the web & mobile user interface.● worked with the technical team to develop design flows and create user stories, wire-frames and prototypes of low/ high fidelity mock-ups.● designed marketing collateral including corporate identity, advertisements, brochures, social media campaigns & web illustrations.

● conceptualized designs for residential and commercial interior designing projects.● developed architectural drawings for store design by utilizing AutoCAD and 3-D rendering programs● interpreted, designed and recommended architectural solutions through selections of finish and materials, fixtures and alternate techniques.

● worked on 3d Building Information Modelling, interior design and integration & coordination using Autodesk Revit for mixed use development & residential projects namely Nine Elms, London & Ireo, Gurgaon.

● worked on various stages of a mixed use development project in Chandigarh and also the landscape project of Hotel Hyatt, under the same mud scheme.● worked on construction details, presentation drawings, documentation and detailed renderings making me proficient in AutoCAD and Adobe Photoshop.