Building a consumer brand from scratch.. Providing आस & changing the way Astrology is consumed in India and across the Globe!

Airtel Campaign: Free 30GB on Upgrade to a 4G handset on Airtel network!

Planning and delivering AOP for Voice, Data and Text services. Responsible for delivering 2200 Mn of annualised top-line for Airtel.Key Projects:4G Service Launch: I have anchored, design & deploy “4G Crack Team” (30 member strong) program. This team becomes the first touch point for all our early 4G adopters, delivering a world-class experience on India’s fastest mobile broadband network. I have deploying RE as a platform with evolving business logic, across service acquisition channels. It has resulted in ~40% increase in service uptake, +19Mn a month.Ideate, designed and piloted GIO-segmentations which has increased Hello Tune take rate by 32% from IVR channel.I helped drive change in our communication strategy from dissatisfying push, to a customer pull strategy and ensuring reduction in service related complaints to 1.64% from previous 4.2% level. Key Projects: HT Pricing Grids, Premium Astro IVR, VAS service bundles for migrants with paper vouchers, cross promotions and up-selling grids based on past content consumption patterns.

Key Projects:3G Market Strategy for selected circles of BSNL, GTM & pricing.Spectrum consulting: Spectrum planning & road-map, spectrum auction bidding and timelines, in-depth analysis of global ecosystems coupled with regulatory policies and possible future scenarios. Consulting projects for: Airtel & VfeDesigning end to end VAS road-map, vendor selection, system deployment and operations management for Bhutan Telecom.Dynamic Discounting Solution (DDS) POC for Vfe, Aircel and Idea.M2M India Market Sizing and Strategy for Ericsson and partner Operators

Head of VAS Music and Entertainment verticals for Green field operator, Videocon Telecommunications Limited in the Corporate Marketing function.Responsible for driving Acquisitions, define Pricing, Brand Communication & Overall Revenue for Caller Tunes, Data browsing (V Live Portal), MOD, Voice based Subscription & IVR services and Pull based services (USSD/P2A).Key Deployments: Service delivery platforms (SDP), USSD Gateway, Comverse Rating platform,STK, Handset strategy for service acquisitions, handset and SIM bundling

Developing marketing strategies and annual Business Plan for Data, Messaging and Voice based services.Creating parallel and more effective methods for getting service/product details to Segmented subscriber bases to ascertain high productivity/conversions from various Communication Platforms (like OBD, Out-calling Desks, Retail VAS etc.)Developing, analyzing & managing revenue from all buckets through Analysis of product life-cycle, competition analysis, market scenarios on Retailer schemes/incentives and product refinement using Market Feed-back.

Identifying new markets and creating new revenue models for the company. Managing a portfolio of 25Mn in advertising revenue through innovations and annual strategic tie-ups.Lead in devising the concept and anchoring projects such as What’s Hot & Delhi Times Special Feature Issues.Conceptualizing and execution of on ground activities linked to generating advertising revenue, ie. Times Events & mobile contesting.