Himanshu A. Email & Phone Number

Mumbai Area, India

Mumbai Area, India

Look after On-Air Promotion mandate of English business news channel ET NOW, English general news channel MIRROR NOW and branded content vertical TIMES Influence. Managed a team of 18 direct reports spread over two work centers, Delhi & Bombay. News Organizations have heavy dependence on graphic elements and motion graphics with rapid turnover timelines. Brought about efficiency of delivery and novelty through work process re-design and enrichment.

Mumbai

Lay ground for successful entry of a new premium Hindi General Entertainment Channel, Zee Zindagi, in a fiercely contested market.

Mumbai Area, India

Playhouse Global Media provides customized Branding and Design-Communication solutions for business properties and media assets. Though we specialize in Television Broadcast domain our belief in adaptability and scalability of an idea, to other mediums and platforms, remains strong as ever. Our team consists of Creative professionals, each a healthy mix of experience and talent, who have successfully managed various phases of “The journey of a Brand”.Our core competence in creating Network/Channel Brand Identity, Show Packaging, On-Air Communication spots, Brand Films and Audio-Visual Presentations helps our clients reach the market in a compelling, relevant and effective manner.

Mumbai Area, India

Launched India’s first Bollywood centric News and Entertainment Channel, E 24, in record 6 weeks. This included providing oversight and guidance to design partner, BDA Singapore, in creating look and feel of the channel through various idents and channel navigation graphics. Graphic & Design intensive show packaging for the programs on roll was created in-house & delivered in record time to help the channel create a glamorous, chic and urbane profile in the market place. Being a first-of-its-kind venture in Indian Television Industry, was successful in clearly communicating and establishing the unique identity and market position of the channel through multiple brand films put on-air across various broadcasters. Conceived and executed in-house to coincide with the launch, these films were widely acknowledged and appreciated by industry, peer groups and stakeholders for effectively affirming brand promise and positioning. Being a start-up, was mandated to setup On-Air Promotions department and put operational systems, procedures and work practices in place besides benchmarking quality, hiring talent, compensation management, project allocations, annual budgeting, appraisals and managing overall departmental resources. Managed a team of 16 direct reports (Producers/Senior Producers/Online Designers/Graphic Designers/Video Editors)

Mumbai Area, India

Ushered in a culture of design led promotional communication to cut through the clutter and create a unique signature in television space. The success of this initiative can be measured by the fact that Sony Pix received a Promax for “Best Movie Promotion” during my stint for a graphic design based promo. With a unique design sensibility and promotion thrust, in a very short period of time, Pix was also able to bridge viewership gap with the segment leaders during the nascent stage itself. OAP output for the launch of original production “Gateway”, a reality show, was celebrated for excellence in motion graphics and cutting edge broadcast design. Was also involved in Brand refresh through BDA Sydney, during early stages of channel development.

Mumbai Area, India

Creatively contributed in helping STAR Plus retain leadership position in highly competitive General Entertainment Channel space by providing sustained and effective promotional support to some of the most watched shows/events in Cable & Satellite homes. Leveraged creative services to help the shows/events record historic TRP’s and achieve iconic status among television brands. As a producer-director-writer extensively managed day-to-day production/post-production based campaigns/spots for promotion of events & shows. Later, supervised On-Air Promotion activities of STAR ONE through groups of producers/directors assigned to various shows. Managed a team of 12 (Assoc. Producers/Producers/Senior Producers).

Mumbai Area, India

Produce & post produce promotional spots for general entertainment programs on a regular basis. Chalking out promotion strategies for individual programs on roaster in line with the development of story ideas.

Mumbai, India

Create promotional spots for SET programs on roll, member of product management unit (PMU) which was acting as independent profit centre, refreshing packaging of programs as and when needed.

New Delhi

News Producer for all the morning bulletins. Independently produce a ten minute daily show - a one-to-one on national headline.