• Driving the MSA Revenue by increasing the CR % • Driving the cash collection and meet qtly collection targets • Positioning and branding Service Values. • Identifying Upgrade opportunities to drive the IB business and ensure long term customer retention. • Maintaining satisfactory after-sale relationships and development of long-term customer relationships coupled with the ability to identify and capitalize on opportunities that immediately satisfy customer needs

* Understanding Customer needs and winning service business through various offerings.* Bring daily Rigour in direct and channel business.* Responsible for collections.* Overall giving service business support.* Responsible for Sales of Pre owned Equipment-US, X-ray, CT, MR and Mammo.

* Responsible for Sales of PHILIPS Multipara Monitor, Defib, ECG m/c, NST ,Ventilator, AED, OT Lights.* Responsible to give an Application Training for PHILIPS Products to staff and Doctors.* Attending the Breakdown calls.* Responsible for getting Service Contracts.