BeepKart is a full-stack auto e-commerce platform for buying and selling used 2-wheeler. Solving problems in the used 2-wheeler market. Building a household and affordable brand • Focus areas-User insight mining/Ideal customer profile building- Developing Brand Videos Strategy- New user Acquisition- organic- SEO, Social Media & Inorganic- Paid ads, Influencers Marketing, Alliances, and Partnerships. -Re-engagement and reducing drop rates via Marketing Automation… Show more BeepKart is a full-stack auto e-commerce platform for buying and selling used 2-wheeler. Solving problems in the used 2-wheeler market. Building a household and affordable brand • Focus areas-User insight mining/Ideal customer profile building- Developing Brand Videos Strategy- New user Acquisition- organic- SEO, Social Media & Inorganic- Paid ads, Influencers Marketing, Alliances, and Partnerships. -Re-engagement and reducing drop rates via Marketing Automation tools. - Optimizing for conversation rates at each stage of the funnel- CRO and LPO -Media Spend Planning and buying-Content Strategy for Instagram and Youtube Building products/marketing campaigns - most failing, some working well.- Managing a team of 8 and 4 agencies in parallel- Leading lending initiatives via alliances. Show less

● Defined the business model, Go-To-Market strategy, Offline strategy, PNL predictions, ChannelMarketing Strategy, etc.● Lead brand initiatives, lead acquisition, video marketing, Govt. bodies, LocalInfluencers, Community Building, SEO, defined key product features, etc● Successfully did the PR on the funding announcement. More than 250 publicationscovered.● Build all research documents like Persona’s, Brand documents on targeting differentsectors. Did various field… Show more ● Defined the business model, Go-To-Market strategy, Offline strategy, PNL predictions, ChannelMarketing Strategy, etc.● Lead brand initiatives, lead acquisition, video marketing, Govt. bodies, LocalInfluencers, Community Building, SEO, defined key product features, etc● Successfully did the PR on the funding announcement. More than 250 publicationscovered.● Build all research documents like Persona’s, Brand documents on targeting differentsectors. Did various field visits in Tier-3,4,5 villages to meet and build researchpapers in terms of analyzing the digital behavior.● Managed team of 5 and 4 agencies parallelly.● Responsible for the company's first revenue.● Finalized the brand video with Mr. Sonu Sood. Also, managed Mr. Sonu Sood as a brand ambassador to GoodWorker.● Lead key alliances with NGOs, NSDC, CSC (Common Service Centers), MX TakaTaketc. Show less

- Leading growth (user acquisition and retention) of brands like Faasos, Behrouz Biryani, Oven Story Pizza, Firangi Bake and various other brands. - Managing digital marketing campaigns, ATL, BTL for revenue generation. Responsible for PnL which includes order growth, revenue growth, profit, ideal cost, ebitda etc. - Responsible for building a new product based on the model “Netflix of Foods”.- Leading alliances for the major iconic food brands in India who would sell on rebel… Show more - Leading growth (user acquisition and retention) of brands like Faasos, Behrouz Biryani, Oven Story Pizza, Firangi Bake and various other brands. - Managing digital marketing campaigns, ATL, BTL for revenue generation. Responsible for PnL which includes order growth, revenue growth, profit, ideal cost, ebitda etc. - Responsible for building a new product based on the model “Netflix of Foods”.- Leading alliances for the major iconic food brands in India who would sell on rebel foods platform. Also negotiating deal slabs, and terms and conditions with them.- Building a community of influencers who would act as “Web-Celebrities” for the brand where the influencer would directly sell for rebel foods on their handle.- Taking care of the PnL, food tasting, finalisation of food menu, packaging design, creative development, printing etc.- Working on key alliances and partnerships like BMS, Paytm, Amazon Pay, Phonepe, zeta, sodexo etc.- Collaborate with the customer care team for the beta product launch and with the product engineering team to implement new product enhancements. Show less

Managing Growth Marketing for Railyatri. Designing initiatives and setting up processes to drive User Acquisition and commerce growth. Excelling in finding out ways of organic growth i.e. need of hour. Google play Developer Console, Appsflyer, Google AdWords, Facebook Advert, SEO, ASO, BTL,ATL, User Acquisition, User Retention, Product Management, App Release Management, Commerce Growth, Inbound Marketing.

Managing Digital/Online Campaigns in Google ,Facebook,Mobile & App Marketing for Times Of India , Gaana.com- India's Top Music App(B2C), extertise in B2B Colombia Ad Network.Also managing Mobile App Marketing for number of Apps like Smartspends and Communities like Astrospeak, Speaking Tree, iTimes etc.Web Analytic Tools like Google Analytics.Aligned with Central Growth Marketing Team and managing various accounts for Web and Mobile App on Google, Facebook , Instagram, Twitter… Show more Managing Digital/Online Campaigns in Google ,Facebook,Mobile & App Marketing for Times Of India , Gaana.com- India's Top Music App(B2C), extertise in B2B Colombia Ad Network.Also managing Mobile App Marketing for number of Apps like Smartspends and Communities like Astrospeak, Speaking Tree, iTimes etc.Web Analytic Tools like Google Analytics.Aligned with Central Growth Marketing Team and managing various accounts for Web and Mobile App on Google, Facebook , Instagram, Twitter, LinkedIn for various businesses like TOI, ET Money, Communities,Indian Lifestyle Network,Telecom Operator Business etc.Also, working on various Products Management projects(Web and App) with different Business Teams.Mobile Analytic Tools like Apsalar, Appsflyer.Expertise in Affiliates Marketing, ASO, Email Marketing, Product Development, Product management, LPO, Growth driven approach etc. Show less

• Sell the products in three countries India,Australia,Singapore.• Responsible for maintaining the Transactions, Transactions Growth,Bucket Size.• Creating and monitoring campaigns on Google and Facebook platforms.• Taken the revenue in 11 months from 1.9 cr to 3.3 cr in India monthly.• Initiated online marketing campaigns in Australia and maintaining the transactions from 5 to 109 daily with average bucket size of $10.• To measure ROI we used Google Analytics to measure our… Show more • Sell the products in three countries India,Australia,Singapore.• Responsible for maintaining the Transactions, Transactions Growth,Bucket Size.• Creating and monitoring campaigns on Google and Facebook platforms.• Taken the revenue in 11 months from 1.9 cr to 3.3 cr in India monthly.• Initiated online marketing campaigns in Australia and maintaining the transactions from 5 to 109 daily with average bucket size of $10.• To measure ROI we used Google Analytics to measure our ads and marketing campaigns ROI as well as to track campaigns ,Social networking sites,applications,video,flash etc. Show less