As a Senior Product Manager at Industrybuying.com, I am looking at the overall UI/UX of all platforms such as Desktop, Mobile Site, and APP. I am leading the product and design division with a strong focus on B2B industry best practices. At IB I am responsible for continuous growth of key e-commerce metrics such as AOV, E-commerce Conversion Rate, User Growth, Product Discovery, and Add to Carts etc.Key Achievements1. Launched B2B focused products/features like Brand Stores, My Price for Businesses, Compatible Products (Products Affinity), Product Recommendations Engines, Bulk Buying, Quote Only Products, Purchase List, Quick Order to name a few.2. Improved Key E-commerce metrics such as E-commerce Conversion Rate, Product Add to Carts, Product Discovery and AOV by rethinking & revamping existing sections like PDP, Payment Flow, Listing and Cart pages.3. Handled Alliances and Partnerships with third party solutions for multiple internal projects like Marketing Automation, Site Personalization, and User Generated Content.4. Revamped the mobile website and improved all mobile related e-commerce metrics significantly.Responsibilities1. Leading and guiding the Product Team to convert business requirements into detailed PRD’s. Plus own the product roadmap and ensuring the timely delivery of projects to help business in achieving its goals.2. Leading the Design team and ensuring seamless user experience across platforms on all devices to our users.3. Define SOP’s to streamline the processes for newly launched features.4. Ensuring continuous growth of key e-commerce metrics such as AOV, E-commerce Conversion Rate, User Growth, Add to Carts, Product Discovery.

As a Senior Product Manager for Content, Ad-Sales, Design, Analytics, SEO & Brand at ZigWheels.com, India's No. 1 automotive site, I looked after all content sections which contributed to 43% of the site’s traffic. I was also responsible for Content AOP, Product Roadmap, Traffic Goals & creating new revenue opportunities.Key Product Achievements1. Redesigned ZigWheels.com to make it a fully ‘responsive’ website for desktop, mobile and tablet in October 2014.2. Increased website traffic by 250% within two years by adding more sections and improving user engagement on the site.3. Launched transactional sections like new car & bike research and used cars.4. Initiated and launched Content Management System.5. Launched User Generated Content sections like “User Reviews” and “Sell Car”.6. Rolled out car and bike comparison engine.7. Increased retail revenue by 200% by improving the lead capture flow on site.8. Created several special native content ad sales properties for clients like Shell, Apollo Tyres, Bridgestone, Audi, BMW, Mercedes, etc.9. Ideated and launched 8 special sellable content properties.10. Defined mailer strategy for ZigWheels.com.Responsibilities1. Responsible for content AOP and website traffic growth.2. Define SOP’s to streamline the processes between the teams.3. Full product ownership of content sections, ad-sales properties, UI/UX and design.4. Responsible for complete life-cycle of new product developments.5. Transforming business goals into detailed product requirements.6. Creation of new ad sales revenue opportunities with sales team.7. Owns user acquisition, retention and growth through mix of campaigns (referral, affiliates, social & print).

I was responsible for the designing and development of websites and dynamic catalogues for Delhi/NCR, Mumbai and Pune clients and was leading a team of 10 people. Before project management I was in the design team where I had designed and developed more than 150 websites.Key Achievements1. Delivered more than 40+ static and dynamic websites every month.2. Managed more than 200 accounts on monthly basis.3. Handled big websites for clients like Jindal Steel, Apollo Hospital and Triveni Group.4. Designed and developed dynamic catalogues with the management team.Responsibilities and Ownership1. Handled clients of Delhi/NCR, Mumbai and Pune for both static websites and dynamic catalogues.2. Led a team of 4 designers, 3 HTML and 3 content persons for 2 years.3. Held meetings with clients to understand their business objectives and defined sitemaps and flowcharts for their websites.4. Interacted with clients on a daily basis to get their website material and to take necessary approvals of their project5. Ensuring quality and on-time delivery of projects.