Career Highlight• Built Nojoto- India's Largest storytelling platform where language & Technology aren't a barrier for anyone to create, consume & earn from their content.• Grew Nojoto to 2 Million+ creators & 7 Million+ consumers • Pitched Nojoto in App scale academy & got selected in Top 100 Indian Startups by Google & MeitY 2022• Panel Speaker at India Affiliate Summit 2023 by Internet and Mobile Association of India on driving business from Genz via Digital Marketing• Frequent panel speaker in Global Startup Summit, Gurgaon where assisted numerous startups in their entrepreneurial journey• Pitched & Nojoto got featured in #WeArePlay by Google Play out of 1000 Indian Startups• Hosted 300+ community events in 25 Indian cites to build an offline community of 10000+ poets & storytellers at zero cost. • Nojoto got shortlisted in Top 30 Tech Startups in YourStory’s Tech Spark program

1. Single-Handedly executed the digital launch of IGNIS Car via IGNIS Electronation” -An EDM concert with International DJs ft Axwell, Dj Dannic which positioned& targeted the premium segment of the consumer.2. Planning & Execution of all the digital campaigns that help in generating awareness & brand affinityClient Managed: NEXA (Maruti Suzuki's Premium Dealership in India )

Details: 1. Account Management: Microsoft India (biz worth INR 1.5Cr+)• Plan, Design & execute the content strategy of social media channels of Microsoft India, Microsoft Office, Microsoft IDC, Microsoft Expertzone 2. Leadership Tweets: Identify & suggest content for the two Microsoft leaders Bhaskar Pramanik (CEO, Microsoft India), Karan Bajwa (MD, Microsoft India) which resulted in increasing their followers by 65% & 55% organically respectively• Manage outbound conversations on social media platforms; Facebook, Twitter • Delivered social media monitoring and effective reporting to senior management. • Devised social media strategy that resulted in 3 new accounts: Microsoft IDC, Microsoft Office, Microsoft Expertzone which generated new biz for Autumn. 3. Campaign Management: Driving awareness and solving brand’s problem through social media 3.1) International Women’s day #MakeWhatsNext• Objective: To drive traffic and awareness on to Microsoft India News Center (website) by utilising an upcoming event i.e. International Women’s Day 3.2 #MakeWhatsNext campaign • Outcome: The campaign resulted in 50K+ total engagements and saw 300+ unique authors getting involved. 3.3 Moji Masti #SkypeMoji• Objective: To create awareness and drive consumption of Bollywood Skype Mojis • Outcome: User Generated Content and its distribution helped Skype garner more eyeballs on social media with 2.5 Million video views, 1500+ shares of Micro Videos and 15 Million+ reach from owned channels. 3.4) Did that really happen in 2015 #Hello2016• Objective: To generate awareness (remind) wider audience about Innovations at Microsoft in 2015 • Outcome: The video gained 350K+ video views and an engagement of 385K+ which & helped Microsoft position as technology leader. Video Link: http://bit.ly/2uXOwncClients Managed: Microsoft India, Microsoft Office, Microsoft India Development Center, Microsoft Expertzone, Windows India, Microsoft Surface

Built Online Community of 15,000+ Story lovers on Facebook named Internet Jockey (Page) & PhotoStory (Group) organically through online marketing.Group Link: https://www.facebook.com/groups/435853703104014/

1. Resume Service: Managed one of two key products of Internshala, which generated INR 10 Lac annually Reviewed 300+ resumes and handled email conversations Student acquisition, management & follow ups Marketing of Resume service: o Social Media Marketing: Created Facebook posts for resume service which helped increase its sign up rate by almost 50%2. Employer management: Getting employers to post Internships on the Website portal Competition analysis: o Research about new & map existing players in Internship domain New Business Development - Mapping prospective employers on other internship portals and reaching outto them through emails.3. Social Media Marketing Drive brand awareness, engagement and traffic to the website by Social Media Marketing

Wrote script for various shows & gave voice overs for advertisements on My FM