• Leading growth marketing for a B2B-B2C online commerce app of my current company via paid social media, SEM and organic marketing, & BTL activations• Expertise in 360 degree marketing via Social Media, SEM, PPC, in-app promotions. Leading performance marketing and product marketing for the Tarnea platform.• I am an acquisition specialist, accountable for devising customer acquisition programs for the product portfolio of the Tarnea platform, collaborating with few of the world’s largest payment companies and fintech companies.• Built & led campaigns to increase acquisition, product usage & retention. Leader of communication and content development. Key role in transforming Tarnea from a 100% on-ground sales firm to a digitally led firm

Responsible for executing digital marketing on social and digital channels of Tarnea. - I was handling the social media channels of Tarnea, running promotions targeted to B2B pharma retailers- Have run content marketing campaigns depicting success stories of the B2B pharma retailers, with the end goal of creating brand goodwill in the pharma retail communityResponsible for lead generation through BTL promotion- Achieved about 30% lead generation rate via BTL promotions, by managing a team of 10 feet-on-street promotersSingle-handedly created content and copies for social media adverts, business presentation decks and much more

- Collaborated with project managers for setting up a multi-million dollar food processing plant- Formulated project sheet, reduced setup time by 10% using CPM PERT network technique and critical chain analysis