Monitor online presence of company’s brand and engage with users, strengthening customer relationship and increasing engagementLead digital analytics and metrics reporting, utilizing Google Analytics, Instagram Insights, Facebook insights, client surveys to help raise visibility, increase engagement, and improve content approachDeveloped and optimized web pages and blogs for organic search strategy which increased traffic, impressions, CTR, and ROI through local SEOUsed Adobe Photoshop and Premiere Pro to create compelling visualization that increased following, likes, comments, and shares

• Managed employees and outside contractors and agencies to meet strategic goals and business objectives while staying within budget• Grew website leads from 5 a month to 20+ a month• Increased website traffic by 5x• Created automated email campaigns for manufacturing brands with average CTR of 20%

• Own and define the strategy development for a wide range of digital disciplines from awareness, conversions, account management, brand empowerment and customer engagement across multiple platforms.• Analyze trends to through data analysis and customer journey mapping to deliver digital experiences that meet business goals and objectives.• Monitor and adapt the digital presence quickly to changing customer behaviors, marketplace dynamics, brand evolution, competitive landscape and industry trends.• Evaluate new technologies and market opportunities as they emerge to digital strategies that will have a meaningful impact to the bottom line.• Engage with cross-functional teams to prepare strategic plans, go-to-market strategies, budgets, timelines, customer journey maps, customer journey mapping, persona development, touchpoint strategies and digital briefs using the discovery and requirements gathering process, research, analytics, and other metrics to drive the solution architecture.• Provide vision, clarity, thought leadership and plans of action to realize the digital landscape for projects and initiatives.• Proponent of user-centric strategy design and decision-making; lead and inspire the conception of breakthrough digital ideas.

Developed social media strategy to increase traffic to websitePresent social media campaigns to senior manager and employeesDesigned and improved high performing landing pages through keyword research, copy-wiritng, and user behaviorAcquired client testimonials for social media posts

Acquired new customers in-person and through phoneManaged over 100 monthly accountsCommunicated rental lease contracts to current and new customersCreated teams and assigned individual tasks to complete projectImplemented cost budgets and policies for required paperwork