Himika R. Email & Phone Number

I ensure that branding is consistent across all prospect and customer touchpoints.As well, I continue to generate content to position Minto Communities as the thought-leader in the new home construction space.

BRAND STRATEGY & POSITIONING:Since 2015, I’ve been a key player in taking the initiative to push for the evolution of our branding and significantly helped in creating, developing, and positioning the Minto Communities brand in Ottawa. See below video description for more info.Some of the major brand campaigns involving paid, owned and earned media.

• PRODUCT MARKETING:I was responsible for marketing and advertising 5 low-rise neighbourhood brands including Avalon Encore in Orléans, TrailsEdge in Orléans, Arcadia in Kanata, Harmony in Barrhaven, and Potter’s Key in.
• Developed mid-year forecasts and tracked project spending using SAP and Excel.
• In 2015, achieved 4% budget savings while meeting lead generation targets.
• In 2016, achieved 6% budget savings while increasing walk-in and online lead generation.
• In 2017, assisted team to achieve 34% cost per sale savings while beating sales target for the year by 11%.How?- Coordinated mass and direct marketing campaigns from the brief to the delivery- Coordinated production of.

• Liaised with external vendors and team members to help coordinate the production of marketing activities such as signage, brochures, sales centre collateral, print advertising, social media, and website.
• Reviewed and proofed materials for accuracy and ensuring fit with corporate brand guidelines.
• Prepared customer analytics for Managers using ERP Data Warehouse and Microsoft Excel.
• Managed inventory of sales centre marketing collateral (i.e. Brochures, swag, etc) and ordering items as needed.
• Coordinating sales office closings with Corporate Procurement, IT, and movers.
• Collaborating with team members to create an efficient and effective digital document storage system.

Ottawa, Canada Area

• As part of the Management Trainee Program, I undertook a variety of formal training at all business levels. Emphasis on selling strategies, new business development, dispute resolution, branch operational plan, B2B.
• Sales figures consistently ranked in top 30% among Management Trainees in the Ottawa area.
• Generated 23 quality corporate leads of which one was developed into a corporate account worth $10,000 to the local branch.
• B2B: Developed positive relationships with referral sources such as repair centres, car dealerships, insurance, and corporate accounts through sales calls, cold-calls, and marketing events.BRANCH MANAGEMENT
• Managed the day-to-day operations and fleet management of approx. 30 vehicles for three months proactively at a satellite location.
• Assisted home branch managers with collecting accounts receivables, meeting sales goals, intra-branch communication, coordination of branch operations, and creating a positive work atmosphere to maximize branch earning.

Ottawa, Canada Area

• Worked in a commission-based retail environment and provided exceptional customer service.
• Met sales targets by up-selling and cross-selling Bell products and services to each potential customer.

Ottawa, Canada Area

• COMPETITIVE SCAN PROJECT
• Researched and analysed competitor promotions, pricing, and sales activity in Ontario.
• Presented monthly comparisons using Excel and PowerPoint to various managers.FIRST BILL EXPLAINER PROJECT
• Conceptualized ‘first bill explainer’ idea as solution to decrease billing inquiries and was then placed to manage the initial exploratory phase of the project.
• Presented a recommendation to the Director of SMB Marketing based on analysis of the information and data collected.OTHER
• Actively participated in online training and face-to-face mentoring sessions.

Ottawa, Canada Area

• VISION CARE BENEFITS PROGRAM
• Led and collaborated with team to develop new loyalty discount program.
• Oversaw the distribution of over 42,000 membership cards throughout Ontario and Quebec locations.
• Met tight deadlines with team for designing training program, setting up card inventory, and creating marketing deliverables.
• Worked closely with internal groups such as the design team, IT, human resources, and upper management to ensure all features of the program were executed consistently in all distribution channels.Operational functions.
• resolving customer service queries over the phone and through email;

Ottawa, Canada Area

• Provided excellent customer service to customers and provided solutions to their needs.
• Accurately followed cash register procedures and meticulously participated in loss prevention.
• Organized product displays and arranged featured items to attract customers and increase sales.

Honours Bachelor Of Commerce, Marketing

Activities and Societies: AIESEC - Ottawa Chapter

Graduate Certificate, International Business Management

Graduate Certificate, E-Business & Web Marketing