Himika R. Email & Phone Number

I ensure that branding is consistent across all prospect and customer touchpoints.As well, I continue to generate content to position Minto Communities as the thought-leader in the new home construction space.

BRAND STRATEGY & POSITIONING:Since 2015, I’ve been a key player in taking the initiative to push for the evolution of our branding and significantly helped in creating, developing, and positioning the Minto Communities brand in Ottawa. See below video description for more info.Some of the major brand campaigns involving paid, owned and earned media channels that I led from brief to delivery include:- 2019 to present: Minto Dream Home campaign for CHEO's Dream of a Lifetime Lottery- 2021 to present: That's Living Better brand positioning city-wide campaigns in the spring and fallCONTENT MARKETING & SOCIAL MEDIA:- Developing content strategy and planning editorial calendar for website, social media, and email marketing content to generate and nurture leads to conversion. - Working with a digital agency for keyword research to ensure on-page SEO performance and opportunities to increase organic website traffic.- Created an internal process document for standardizing responses to negative reviews and comments for better online reputation management through social media, Google My Business, and Yext.- Collaborating with internal and external stakeholders to develop marketing content assets (photography, infographics, videos, articles, guides, etc) regularly.CUSTOMER EXPERIENCE:I was heavily involved in the development of the brand and messaging framework for the overall Minto post-purchase customer experience from signing to move-in to a homeowner's warranty period. Content development and marketing communication was key to set expectations and reduce buyer remorse as the length of time between signing and move-in can be upwards of 20 months. The result was a significant improvement in customer satisfaction in terms of communication metrics.

PRODUCT MARKETING:I was responsible for marketing and advertising 5 low-rise neighbourhood brands including Avalon Encore in Orléans, TrailsEdge in Orléans, Arcadia in Kanata, Harmony in Barrhaven, and Potter’s Key in Stittsville. Each brand consisted of different collections of detached homes, townhomes and condominium products.• Developed mid-year forecasts and tracked project spending using SAP and Excel.• In 2015, achieved 4% budget savings while meeting lead generation targets.• In 2016, achieved 6% budget savings while increasing walk-in and online lead generation.• In 2017, assisted team to achieve 34% cost per sale savings while beating sales target for the year by 11%.How?- Coordinated mass and direct marketing campaigns from the brief to the delivery- Coordinated production of digital and print content that is consistent with the organization’s brand, style and tone- Created workback schedules for projects, oversaw key due dates, sending reminders and setting up meetings with all stakeholders for key milestones- Prepared customer analytics based on CRM database- Built relationships and worked with internal departments, vendors, and community organizations to effectively build project plans for creative campaigns

• Liaised with external vendors and team members to help coordinate the production of marketing activities such as signage, brochures, sales centre collateral, print advertising, social media, and website.• Reviewed and proofed materials for accuracy and ensuring fit with corporate brand guidelines.• Prepared customer analytics for Managers using ERP Data Warehouse and Microsoft Excel.• Managed inventory of sales centre marketing collateral (i.e. Brochures, swag, etc) and ordering items as needed.• Coordinating sales office closings with Corporate Procurement, IT, and movers.• Collaborating with team members to create an efficient and effective digital document storage system.• Updated website for accuracy in terms of pricing, new promotions, images, quick occupancy, etc.• Coded invoices, checked requisitions and contracts, and coordinated with Accounts Payable and Corporate Procurement to ensure timely vendor payments.• Assisted team with transition from Navision to the new SAP system.• Assisted with email marketing using CheetahMail.• Completed other duties as requested by Directors, Managers, and team members.

Ottawa, Canada Area

As part of the Management Trainee Program, I undertook a variety of formal training at all business levels. Emphasis on selling strategies, new business development, dispute resolution, branch operational plan, B2B, and basic branch accounting.SALES & MARKETING• Sales figures consistently ranked in top 30% among Management Trainees in the Ottawa area.• Generated 23 quality corporate leads of which one was developed into a corporate account worth $10,000 to the local branch.• B2B: Developed positive relationships with referral sources such as repair centres, car dealerships, insurance, and corporate accounts through sales calls, cold-calls, and marketing events.BRANCH MANAGEMENT• Managed the day-to-day operations and fleet management of approx. 30 vehicles for three months proactively at a satellite location.• Assisted home branch managers with collecting accounts receivables, meeting sales goals, intra-branch communication, coordination of branch operations, and creating a positive work atmosphere to maximize branch earning potential.• As a team, took a proactive approach to increase ESQI (Enterprise Service Quality Index) by tracking customer feedback, analyzing trends, and communicating areas for improvement.ACHIEVEMENTS: ➢ Chosen for the Group Best Persons Program in April 2013.➢ December 2012 winner of the Monthly Area Employee Additional Revenue contest.

Ottawa, Canada Area

• Worked in a commission-based retail environment and provided exceptional customer service.• Met sales targets by up-selling and cross-selling Bell products and services to each potential customer.

Ottawa, Canada Area

COMPETITIVE SCAN PROJECT• Researched and analysed competitor promotions, pricing, and sales activity in Ontario. • Presented monthly comparisons using Excel and PowerPoint to various managers.FIRST BILL EXPLAINER PROJECT• Conceptualized ‘first bill explainer’ idea as solution to decrease billing inquiries and was then placed to manage the initial exploratory phase of the project.• Presented a recommendation to the Director of SMB Marketing based on analysis of the information and data collected.OTHER• Actively participated in online training and face-to-face mentoring sessions.• Helped monitor and track sales channel service quality in terms of Project Wow.• Gained valuable knowledge about telecommunication products and the industry in general.

Ottawa, Canada Area

VISION CARE BENEFITS PROGRAM• Led and collaborated with team to develop new loyalty discount program.• Oversaw the distribution of over 42,000 membership cards throughout Ontario and Quebec locations.• Met tight deadlines with team for designing training program, setting up card inventory, and creating marketing deliverables.• Worked closely with internal groups such as the design team, IT, human resources, and upper management to ensure all features of the program were executed consistently in all distribution channels.Operational functions of the program I specifically managed included:• resolving customer service queries over the phone and through email;• managing inventory of membership cards stock;• developing marketing materials for website and store usage;• tracking metrics and sending weekly reports;• designing training program and providing training to over 68 managers and employees; and• supervising and training 4 call centre employees for the program.HAITI VISION RELIEF PROJECTThis relief project was started to deliver eye care and donated eyeglasses to the victims of the earthquake tragedy in Haiti. My responsibilities included:• liaising and negotiating with outside parties such as newspaper sales representatives, card printing providers, t-shirt designers, IT consultants, and mail couriers;• brainstorming ideas for website content and advertisement copy creation; and• assisting the Haiti Vision Relief team with internal and external promotions.

Ottawa, Canada Area

• Provided excellent customer service to customers and provided solutions to their needs.• Accurately followed cash register procedures and meticulously participated in loss prevention.• Organized product displays and arranged featured items to attract customers and increase sales.

Honours Bachelor Of Commerce, Marketing

Activities and Societies: AIESEC - Ottawa Chapter

Graduate Certificate, International Business Management

Graduate Certificate, E-Business & Web Marketing