Hugo Andrade Email & Phone Number

Brazil

Brazil

Currently, I create the tone of voice for real estate clients of all sizes, from local to global. I listen, understand, research, and get to know each market to establish a genuine connection with their audiences, focusing on performance and results.I have participated in real estate launches that are agency success stories, with 70% of products sold within just 8 hours of launch, developments 90% sold before launch, brandings that became true works of art, and even campaigns with… Show more Currently, I create the tone of voice for real estate clients of all sizes, from local to global. I listen, understand, research, and get to know each market to establish a genuine connection with their audiences, focusing on performance and results.I have participated in real estate launches that are agency success stories, with 70% of products sold within just 8 hours of launch, developments 90% sold before launch, brandings that became true works of art, and even campaigns with influencers like Gustavo Tubarão and Estela Netto.I also established internal communication with a dynamic newsletter to inform market numbers, a study group, and AI mapping, and I help lead my writing and proofreading team.I use team communication tools like Discord and Teams, and task management tools like Operand, in addition to those I use for my work, such as Google Docs, Sheets, and Slides, LanguageTool, Miro, Frame.io, and Tactiq. Show less

Brazil

With nearly 2 years at ATAKE, I had the opportunity to work alongside prominent names in the market such as Gerdau, RKM Engenharia, Heineken, Unimed, and Ânima Educação, which includes UNA, Milton Campos, São Judas, UnP, UniBH, HSM, and many more.I used team communication tools like Slack and task management tools like Operand, in addition to those I use for my work, such as Google Docs, Microsoft Word, and Excel.

Brazil

From intern to full-time, it was here that I became a copywriter at my first advertising agency while still in college.I helped some of the biggest companies in Belo Horizonte find their tone of voice. Santa Casa BH, Amigão Calçados, Auto Truck, COMAU, Marelli, Barbearia Torres, and various other brands gave me the opportunity.Day-to-day, I used task management tools like Publi, PubliWeb and mLabs and team communication tools like Google Hangouts, in addition to those I use for… Show more From intern to full-time, it was here that I became a copywriter at my first advertising agency while still in college.I helped some of the biggest companies in Belo Horizonte find their tone of voice. Santa Casa BH, Amigão Calçados, Auto Truck, COMAU, Marelli, Barbearia Torres, and various other brands gave me the opportunity.Day-to-day, I used task management tools like Publi, PubliWeb and mLabs and team communication tools like Google Hangouts, in addition to those I use for my work, such as Google Docs, Microsoft Word, Excel, and PowerPoint.A highlight was our campaign that won the Aberje Regional Award in 2020 and was nominated for the national award. This work by my team won one of the biggest communication awards in Latin America. Our initiative was also nominated for the National award, alongside big names like Nissan, FCA, Natura, and others. Show less

Belo Horizonte, Minas Gerais, Brazil

Focusing on activities relevant to the creative process of an agency, I wrote advertising copy, developed the digital positioning of brands, created content for social media, and was deeply involved in all branding development processes.

Belo Horizonte, Minas Gerais, Brazil

In addition to driving campaigns for offline (or traditional) media, with pieces aired on TV, radio, newspapers, and magazines, as well as on billboards and promotional items, I also managed national campaigns for Google and Meta Ads.Here, strengthening social media, content creation, email marketing, SEO, and even influencer marketing were part of my routine, in which I received training and had direct contact with professionals from Google.

Bacharelado, Public Relations, Advertising And Applied Communication

Activities and Societies: The course covered a wide range of advertising communication strategies, campaign creation, media, branding.

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