Hin Lui Email & Phone Number

Hong Kong Sar

Creative Director at BLT Energy, providing sustainable energy solutions in WA. Extensive experience in real estate development - Branding, Marketing, and Production.

Hong Kong Sar

● Responsible for brand development and all marketing functions.● Managed project branding across a spectrum of media. (Digital, print, press etc.)● Designed and produced items such as branding guide, brochures, websites, showsuite etc.● Developed marketing calendar for sustainable marketing promotions and budgetmanagement.● Managed a small team, since the company is in start-up phase, work scheduling had to beefficiently budgeted.● Source, liaise and negotiate with suppliers for production goals.

Hangzhou, Zhejiang, China

Responsibility was expanded after promotion to director level● Responsible for all marketing operations, from pre-opening to operation phase.● Managed project branding across a spectrum of media. (Digital, print, press etc.)● Marketing operations include creatives, production, collateral, event management, analyticsetc.● Developed marketing calendar for sustainable marketing promotions and budgetmanagement.● Worked with governmental bodies to push area-brand, promoted local culture and arts.● Worked alongside Leasing, PR, PM, to identify operational issues and solutions.● Managed a team of 4 designers and 5 marketing event staff, identifying potential talents fordevelopment for the company's future.● In charge of post opening improvement works such as enhancing signage, user experience,landscaping, interior design etc.● Source, liaise and negotiate with suppliers for production goals.● Helped further develop branding for Shangri-La hotels, internal and external marketingmaterial.● Developed branding for Kerry Sports outlet, which operates in Shanghai, Beijing, Manila, andHong Kong.

Shanghai

Responsible for marketing creatives and production, from pre-opening to operation phase.● Managed project branding across a spectrum of media. (Digital, print, press etc.)● Operations include creatives, production, collateral, event management, analytics etc.● Developed marketing calendar for sustainable marketing promotions and budgetmanagement.● Worked alongside Leasing, PR, PM, to identify operational issues and solutions.● Managed a team of 5 designers, identifying potential talents for development for thecompany’s future.● In charge of post opening improvement works such as enhancing signage, user experience,landscaping, interior design etc.● Source, liaise and negotiate with suppliers for production goals.● Established tender SOP guidelines for all marketing related functions, cutting down greymoney to virtually zero.● The Kerry Parkside brand has been adopted by the community, with other developersnaming their projects “parkside” to leverage off the brand.● Transferred to Hangzhou Kerry Centre when Kerry Parkside was in stable operation to build anew team.