Digital Marketing And Commercial Excellence Lead
Current• Lead & manage digital landscape for EPCL on all the mediums, PR and magazines, expanding customer’s portfolio at commercial level.• Effectively strategized and executed branded campaigns utilizing all the digital channels to sustain the brand image.• Working closely with the creative/digital agency on digital Assets development, digital production off-set merchandising.• Lead and setup digital roadmap for innovation projects like thinkPVC a retail outlet by managing all the digital campaigns, leads generations and through online/offline awareness.• Utilized advanced analytics tools to measure and analyze marketing KPIs including CPC, CLTV, Footfall and ROI.• Develop comprehensive reports detailing the performance of marketing campaigns based on key metrics such as CPC, CLTV, footfall and ROI.• Implement strategies to optimize marketing efforts based on insights derived from analyzing CPC, CLTV, and ROI data.• Work closely with the ENGRO CORP for EPCL communication, On-ground activities, product packaging designs and digital campaigns.• Making strategies and programs that help deliver continued growth, leveraging digital consumer research and insights.• Identifying gaps and recommending solutions that improve the performance of current marketing programs. Build and execute effective strategies to determine the right “data-driven audiences.”• Manage all aspects of media planning, buying, and optimization for brand campaigns, ensuring effective media coverage and maximizing ROI.• Collaborated with creative and digital agencies to develop impactful media content and advertising materials.• Analyzed media performance metrics to assess the effectiveness of campaigns and implemented strategies for continuous improvement.• Coordinated with PR teams to amplify brand messages through press releases, media events, and influencer collaborations.• Lead and manage the Corporate Budgeting cycle for the Commercial Division with the saving targets.
