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Dynamic Operations Director with over 12 years of experience in the digital advertising industry, driving growth and operational efficiency for global clients, including Unilever and Netflix. Proven expertise in global client onboarding, ad tech platform migrations, and managing multimarket teams to enhance client satisfaction and retention.Key Skills:Client Onboarding: Successfully managed onboarding processes for diverse clients, ensuring a seamless transition and high satisfaction rates.Ad Tech Solutions: Spearheaded the implementation of cutting-edge ad technology solutions, including tagging and tracking, to optimize campaign performance.Leadership & Team Development: Strong leader with a track record of mentoring teams, fostering a high-performance culture, and promoting agile methodologies.Process Optimization: Identified and streamlined processes to drive efficiencies, enabling teams to exceed client expectations consistently.Achievements:Successfully achieved three global ad server migrations for Colgate and one for Huawei, executed seamlessly with a team of 10 experts.Established an offshore team in APAC and India, creating a 35-member specialist group dedicated to global multimarket clients.Spearheaded comprehensive training for all offshore teams, ensuring involvement in client onboarding, campaign setup, and final delivery, enabling specialists to expand their skills and achieve their career goals.Drove a customer-centric culture that resulted in enhanced team morale and increased recognition of successes.Launched multiple ad operations and technology initiatives, ensuring alignment with business strategy and client needs.Recognized for strong communication skills, facilitating collaboration among global teams and stakeholders to achieve project goals.Education:
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Operations Project ManagerFreelance Apr 2023 - Nov 2024United Arab EmiratesSuccessfully spearheaded the organization and oversight of bus departures for pilgrims traveling to KSA, ensuring a seamless and safe travel experience. Effectively delegated tasks to volunteers, fostering a collaborative team environment while prioritizing the safety and well-being of all pilgrims. Strategically established and monitored deadlines to enhance project efficiency and timely execution. Facilitated meetings and brainstorming sessions to proactively address issues and improve team communication. Identified and implemented process efficiencies, driving collaboration to achieve project goals.
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Digital Operations PartnerWavemaker Sep 2021 - Sep 2023Global Operations, Uae, UkStrategic leader of the digital operations team, driving ad technology solutions and high-performing team culture to meet evolving client needs. Led the development and implementation of cutting-edge ad tech solutions, managing global projects and partnerships with stakeholders and vendors. Spearheaded campaign management and technology services, applying deep industry knowledge to ensure continuous growth and alignment with client goals. As a people manager, coached and mentored team members, set strategic objectives, and led recruitment, fostering a customer-centric environment that values work-life balance and success recognition. Acted as the key escalation point for all team and stakeholder matters. -
Digital Operations Group DirectorWavemaker Mar 2019 - Sep 2021London, England, United Kingdom, UaePlayed a pivotal role in driving strategy for new business and projects while overseeing digital operations services. Managed and mentored a high-performing team, ensuring agile processes, continuous feedback, and development. Spearheaded the implementation of tools and processes to meet client needs, enhancing service delivery and retention. Acted as the primary stakeholder for launching new ad operations and technology services, while serving as the main escalation point for day-to-day management. Fostered a customer-focused team culture, promoting work-life balance and celebrating team successes.
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Digital Operations Manager CsWavemaker Mar 2018 - Mar 2019Blackfriars, LondonDirected a high-performing team in managing digital ad campaigns and delivering best-in-class customer services and workflows. Ensured client satisfaction by aligning services with their KPIs and markets, while proactively driving team training and development. Orchestrated partnerships with stakeholders and vendors to introduce new technologies, including tagging, tracking, and web analytics. As the key escalation point, provided support and guidance across all account teams, fostering a positive team culture with a focus on performance, work-life balance, and recognition. Successfully executed product launches and projects aligned with business strategy.
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Operations And Logistics SupportCrep Protect Ltd Sep 2017 - Mar 2018 -
Global Account DirectorCeltra, Inc. Mar 2016 - Nov 2016LondonoAccount Director for Unilever, overseeing day-to-day client needs and driving growth across global markets. Managed communication and coordination across APAC, EMEA, and US regions, facilitating client projects and resolving issues. Led partner account management, liaised with adtech suppliers, and collaborated with global media agencies to develop strategies. Conducted in-person onboarding and training on Ad Creator for agencies, ensuring campaign execution excellence. Presented QBRs to highlight account performance and market progress, fostering strong client relationships and enhancing revenue growth. -
Client Services Team Lead, Technical Am, CsmSizmek Nov 2011 - Mar 2016London, United KingdomLed exceptional service delivery and campaign management, acting as the escalation point for UK and Serbian teams. Developed efficiencies and promoted best practices while managing end-to-end campaigns, troubleshooting API issues, and supporting upselling efforts for MDX products. Built strong client relationships by coordinating with WPP / GroupM media agencies, optimizing campaigns, and hot desking at client offices. Collaborated with creative teams on HTML5 and mobile DCO projects and certified sites for VAST/VPAID. Served as the primary contact for luxury brand clients and provided feedback on product improvements to drive client success. -
Digital Media Trafficker And Servicing ManagerCst The Gate Dec 2010 - Dec 2011St Katherines DockManaged campaign setup and trafficking across multiple ad servers (Flashtalking & Sizmek,), ensuring accurate tag implementation and pixel tracking. Troubleshot delivery issues, monitored placements, and prepared daily performance reports. Coordinated with creative teams to meet deadlines and ensured all campaigns went live smoothly. Worked closely with account managers to optimize underperforming ads and summarize campaign performance in client meetings. Handled invoicing for ad-serving and trafficking costs, ensuring seamless communication between teams and clients. -
Campaign ManagerHi-Media Jan 2010 - Dec 2010HolbornLed the seamless transition of campaigns during the ad-server migration from DFP to Helios IO, managing rich media, mobile, and video pre-roll campaigns. Collaborated with clients and sales teams to ensure smooth campaign delivery and troubleshoot potential issues. Managed end-to-end campaign processes, from creative checks and tag generation to final reports, while optimizing behavioural targeting using Wunderloop. Coordinated with agencies for pixel tracking and provided mobile traffic forecasts. Ensured accurate revenue recognition with finance and handled ad hoc client queries, all while maintaining top performance for CPM/CPA bookings and sub-site campaigns. -
Advertising AdministratorConfetti 2008 - Dec 2009Efficiently managed the end-to-end production, delivery, and reporting of online advertising campaigns for international clients in fashion, beauty, and travel sectors. Built client pages, developed newsletters for 125K members, and ensured accurate trafficking and tag implementation. Collaborated with affiliate managers on partnerships, created detailed reports on clicks, inventory, and revenue, and presented findings to senior leadership. Proficient in Salesforce for managing leads and contracts, while also coordinating store events and building strong relationships with potential advertisers and customers. -
Retail Operations And Installations AdministratorMfi 2006 - 2008
Hinal Patel Skills
Hinal Patel Education Details
Frequently Asked Questions about Hinal Patel
What is Hinal Patel's role at the current company?
Hinal Patel's current role is Dig Ops Partner/ Director Expert in Client Onboarding, Ad Tec| Adops| Global Team Management , adserver migration and 3PP, Client governance & efficiency X-Bungie| X-Audible| | X-Colgate |X-Danone| X-Netflix| X-Huawei.
What is Hinal Patel's email address?
Hinal Patel's email address is it****@****ail.com
What schools did Hinal Patel attend?
Hinal Patel attended University Of Hertfordshire.
What skills is Hinal Patel known for?
Hinal Patel has skills like Online Advertising, Ad Serving, Rich Media, Behavioral Targeting, Google Analytics, Google Adwords, Ad Networks, Campaign Management, Digital Strategy, Seo, Mobile Advertising, Digital Media.
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Hinal Patel
Dubai
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