Hina X. Email & Phone Number

Toronto, Ontario, Canada

• Transform low-fi wireframes to high-fi mockups to achieve client vision while complying with CIBC’s Design System and standards
• Develop and maintain responsive and accessible web pages that meet WCAG (AA) across multi-platform devices and viewports using AEM (CMS)
• Define and drive key design changes in projects including Estate Settlement, COVID-19 Solution and CEBA
• Act as a subject matter expert in communicating design decisions to stakeholders in an iterative process
• Work collaboratively with editors, developers, QA, accessibility team and SEO in an agile team environment
• Create training documentation, oversee the onboarding process of new team members in AEM environment

Toronto, Ontario, Canada

• Initiated, conceptualized and designed brand guidelines, frameworks, and UI kit for Digital Analytics platforms such as the DAI App and website
• Manage deliverables for the DAI App, worked hand-in-hand with developers during different design stages to ensure UI/UX cohesion and visual alignment is met
• Strong knowledge with design software, created and managed custom illustrations and iconography as part of the branding kit to improve user interface and engagement

Toronto, Ontario, Canada

• Translated research insights into graphical representations and created compelling digital communication materials including landing pages, social media campaigns and email blasts
• Designed marketing and advertising materials such as posters, brochures, menu, and mailers, that align to brand standards for specific clients

Toronto, Ontario, Canada

• Conducted market research and competitor analysis to rebrand corporate’s digital presence
• Created user interface for feature release of the Nanoleaf App within new product launch deadline

Toronto, Ontario, Canada

• Facilitated communications between internal and external teams for two concurrent regional projects (BELL & BELL LTE)
• Developed in-depth knowledge of procurement processes to host training sessions on internal project management conduct
• Collected and visualized large data sets through multiple internal data management programs

Toronto, Ontario, Canada

• Conducted market research, developed company logo and website, and made improvements to communication vehicles, ensured a consistent look and feel for the brand
• Consulted clients with regards to their budget, requirements, specifications and expected delivery timeline
• Presented clients with draft design concepts, communicated continuously and made revisions based on client’s needs and visions