As a dedicated team member at Formulator Sample Shop Europe, I'm driven by a singular mission: to inspire and support independent brands and home formulators in their quest for excellence. Through my role, I oversee many tasks, each aimed at propelling our partners towards success.Leveraging social media, SEO, and rigorous market research, I identify trends, opportunities, and threats in the ever-evolving landscape of product formulation. Crafting and executing impactful branding, social media, marketing, and website strategies is at the core of what I do. I work tirelessly to ensure that every aspect of our online presence resonates with our audience and drives engagement.I analyze key performance indicators (KPIs) to measure the effectiveness of our online and social media campaigns. From captivating social media posts to informative website copy, I specialize in creating and curating content that speaks directly to our target audience's preferences.I develop and execute email marketing campaigns that cut through the noise, delivering value and driving action.By collaborating closely with cross-functional and multi-cultural teams and championing a consistent brand message across all digital platforms, I'm committed to fueling the growth of Formulator Sample Shop Europe's online presence.

Digital management & social media strategiesParticipate in influencer strategy and engage influential profiles in relevant fieldsCreate compelling, innovative, and relevant social media content in line with the marketing calendar and brand guidelinesProduce engaging multimedia content, including visual design, video production (live action and animation), interactive content, and written content (expert articles, blogs, emails, etc.)Take ownership of ideation, creation, and editing of social media content across various platformsAnalyze platform analytics to derive valuable insights for continuous content improvementCreate, edit, and distribute multimedia content across platforms such as social media, websites, blogs, and newslettersDevelop content production schedules and manage deadlinesWebsite maintenancePerform updates on the website through the back officeCollaborating with website developer for more complex website editsGraphic design & video editingAssist in creating and editing Marketing & Communication collateral Collaborate on video editing projects with the rest of the teamMarketing & Digital – Formulator Sample Shop Europe Shape and execute branding, social media, e-shop updates, marketing, and website strategies.

Employer branding activities (managing ambassadors and international project, training and monitoring of the community) Web & Social Content monitoring (LinkedIn, Facebook, Twitter)Creating analytic media reports to measure clients reputations (Brand24, AVE, KPI, readership, focus rating) and mailing lists Social media editorial plan: managing official corporate social media pages (also top management and CEOs' profiles) Copywriting (press releases, media training presentations, social media posts and articles) Event organization and project management: planning (Gantt, invitations, technical issues and so on), identifying and contacting target influencers Communicating with target audience of customers (major international and Italian companies and groups) and build institutional relationships on and off-line, in the media relations/press office and social media Building and defending the reputation of customers by creating relationships with their stakeholders, using classic media, digital media and social media Supporting the customer manager, managing customer relations, with journalists and opinion leaders, in defining PR and Digital strategies and in managing/designing communication projects

Assisting the Regional Head of PPS & Education - Henkel Beauty Care Professional Western Europe (Schwarzkopf, Authentic Beauty Concept, STMNT Grooming Goods)Offering continuous support and monitoring the execution of the Western European CountriesCoordination and steering of projects between Head office & Country teamsDevelopment of new ideas and business cases specific to the regionSupport for running business activities (events, education, ambassadors)Project management and analyzing country activitiesSupport and monitor digitalization of country teamsProject management support (following up on deadlines, timings, checklists, requirements, etc)Digital upskilling to consolidate digitalisation skills provided to local teams Organizing and hosting trainings, webinars and workshopsWriting weekly newsletter Developing digital upskilling manuals (e.g., about TikTok)

Build landing pages in content management system (CMS)Generate new content in collaboration with the marketing departmentGather assets and fill webpages with this informationUpdate website as per request (add news items, update product information pages)Gather input from subject matter experts for social mediaSupport creation of monthly social media content calendarGather relevant content from different parts of the company

Content management and online community moderation on the e-learning platformCommunity engagement through social channelsData collection, survey analysis to gain insights into the target audienceCoordination and organization of hackathons and workshopsData analysis activities, preparation of texts and summary documents aimed at measuring the social impact of the programs deliveredCustomer assistance and support (for large companies)

Press office activities (online)Drafting press releasesManaging journalists' mailing listsSocial media management

Media relations activities at "Il Piccolo", provincial newspaper covering politics, local news, and moreWriting newspaper articles and announcements and providing support for their reviewPublic relations activities