With over 17 years of experience as a marketer, I specialize in nurturing purposeful brands and bringing new ideas to life. I’m the founder of Dar Chi, the first Moroccan Amazigh Marketplace in the UAE, and an active member of ButterChrome—a collective of senior brand developers, storytellers, graphic designers, and social media managers. We deliver end-to-end solutions that build strong, culturally resonant brands and create purpose-driven movements. As Arabic-first thinkers and speakers with a global outlook, we bring a unique edge to crafting stories that inspire and drive growth across the Middle East and beyond.
Butterchrome
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Gm And Co-Founder At Butterchrome. The CollectiveButterchromeDubai, Ae
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Co-Founder At Butterchrome. The CollectiveButterchrome Jan 2024 - PresentIfza Business Park, Ddp, Po Box 342001, Dubai, United Arab Emirates.We are a collective of senior brand developers, storytellers, graphic designers, and social media managers, specializing in crafting brands and driving growth across the Middle East and beyond. From concept to execution, we deliver end-to-end solutions that build strong, culturally resonant brands while creating purpose-driven movements. As Arabic-first thinkers and speakers with a global perspective, we bring a unique edge to the region, ensuring that our work not only speaks to local audiences but also drives meaningful impact on a global scale. Our expertise transforms ideas into stories that inspire and fuel long-term success.
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Founder @ Dar Chi UaeDar Chi Jan 2023 - PresentUnited Arab EmiratesDar Chi. ⴷⴰⵔ ⵛⵉ (Amazigh Tifinagh language) is the 1st Amazigh Marketplace in the UAE. We are passionate about sharing the beauty and culture of our Amazigh traditions, and strive to offer authentic, high-quality products that reflect our rich heritage.Our mission is to preserve the richness of Amazigh culture beyond Morocco and support Morocco’s highly skilled craftswomen in achieving just wages and living conditions.
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Global Head Of MarketingSwiss Image International Ag Nov 2022 - Oct 2024Dubai, United Arab Emirates. Airport Free ZoneSwiss Skin Care Beauty Brand -
Sr. Global Marketing ManagerUnilever Jun 2018 - Jul 2022SingaporeSunlight -
Sr. Global Brand Development Manager SeaaUnilever Sep 2014 - Jun 2018SingaporeDirt for Good|OMO| Persil & Surf -
Regional Lead Neutral Masterbrand China & TaiwanUnilever Jan 2016 - Dec 2016Singapore, SingaporeNeutral master brand (skin & hygiene) -
Regional Brand Development Manager North Africa, Middle East & TurkeyUnilever May 2010 - Sep 2014Istanbul, TurkeyDirt for Good, Surf & Skip -
Regional Brand Manager Personal Care MaghrebUnilever Dec 2007 - May 2010Morocco- CasablancaDove, Clear & Axe -
Brand Manager Oral & Skin MoroccoUnilever Jul 2007 - Dec 2007Signal, Lux & Lifebuoy
Frequently Asked Questions about Hind Bitouche
What company does Hind Bitouche work for?
Hind Bitouche works for Butterchrome
What is Hind Bitouche's role at the current company?
Hind Bitouche's current role is GM and Co-Founder at ButterChrome. The Collective.
What schools did Hind Bitouche attend?
Hind Bitouche attended Iseg, Iseg, Universidad De Granada, 2nd Royal Military School- Morocco.
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