Hing Kai L. Email & Phone Number

Kuala Lumpur, My

Started a freelance agency offering digital marketing, video production and photography for B2B & B2C clients.Industries served include investment, insurance, agritech, proptech and retail across Malaysia, Singapore and Thailand. Some notable highlights: 1) Malaysia • Delivered diverse marketing campaign concepts and content for Manulife IM's including 12 videos, 13 GIFs, 10 ads, 13 flyers/brochures, 12 creatives, 6 buntings, 8 social posts and 5 web banners. • Delivered branding and marketing content for Qarbotech, an award-winning agritech startup backed by prominent investors, including 500 Global, Temasek, and Khazanah Nasional.2) ThailandSingle handedly shot and produced in Bangkok: • A run and gun documentary on Cannabis for a Thai lifestyle company with 312K Youtube views. • Content for a Thai Michelin Guide Restaurant owned by Celebrity Chef Thitid "Ton" Tassanakajoh. 3) Singapore• Delivered marketing consultancy, strategies, social media postings and created 46 contents for a Singaporean tech startup.

Manulife Investment Management rebranded from Manulife Asset Management Berhad.Portfolio:• Manulife iFUNDS (A new digital investment platform for customers and advisers)• Digital campaigns• Social media• Incentive trips• WebsiteHighlights include:• Processed trip refunds and cash rewards for 2 campaigns worth over RM2.9 million ringgit.• Supported launch of Manulife iFUNDS (Investor, RSP & Adviser modules) with product development (UAT feedback & testing) and marketing materials (10 videos, 4 user guides & 2 microsites).• Liaised and coordinated with diverse stakeholders including advisers, branches, regional teams, IT, compliance, procurement, finance, sales and vendors.• Supported local and regional sales and marketing campaigns/projects.

Managed the worldwide marketing for BASS Software, a leading global provider of fleet management software for the shipping industry with offices in Norway, Germany, Malaysia, Hong Kong and The Philippines.Deliverables include:• Strategic marketing - Planning, budgeting and reporting• Digital marketing - Advertisements, analytics, social media and website• Content marketing - Digital and print• Events & Exhibitions• Communications & PRExamples include:• Started and executed digital advertisement campaigns targeting 28 countries with Google, LinkedIn and Facebook advertisements.• Coordinated booth participation for trade events in Norway, Netherlands, Germany, Singapore, Thailand, Indonesia and America.• Organised customer forums in Malaysia and Singapore.• Development of print and digital materials including website, branded items, brochures, EDM and buntings.

Kuala Lumpur, Malaysia

Events & Incentive Trips• Organised 2 sales kick-off parties, 4 seminars and 6 trips• Organised booth participation in 2 exhibitionsRoadshows• Supported 72 roadshows nationwide resulting in nearly 3 million in sales and a team awardSales & Systems Management• Processed trip refunds & cash rewards for 3 sales campaigns• Monthly processing of sales data for over 2,000 advisers• Setting up & updating a new Sales Campaign Points systemStakeholder Management• Liaised and coordinated with diverse stakeholders including advisers, branches, compliance, procurement, IT, finance, sales and external vendors.

Kuala Lumpur, Malaysia

Selangor, Malaysia

Distributor and retailer of International fashion brands.• Portfolio = Lacoste, Guy Laroche, Elle, Agatha, Paris Hilton, BagzbarScope:• Artworks, branding, productions, campaigns, CRM, events & social media• Self-learned Adobe Illustrator & Photoshop to take on additional scope as a graphic designer.• Liaised with stakeholders such as brand principals, product teams, printers, media, shopping malls and vendors.

Kuala Lumpur, Malaysia

B2B systems integrator providing hardware, software and maintenance solutions.Client, Partner & Supply Chain Management.• Liaise and coordinate with multiple stakeholders including customers, internal departments, distributors and brand principals.• Preparation of quotations and tender submissions.• Client outreach including cold calling, sales pitches and project updates.• Onsite project delivery monitoring.