Building the first ever high-yield rental deposit savings account that allows renters to earn interest during their lease while eliminating the administrative burden for landlords.

Strategic advisor to the CEO for an AI technology company focused on providing tools that revolutionize how eCommerce retailers do business.

Lead 50 people across Technology (Engineering/Product/Design/Analytics) and Site Merchandising while serving as the eCommerce GM and member of the executive team.- Deployed goods-to-person warehouse automation system that reduced costs by 37%.- Transformed engineering team into an empowered, x-functional technology org.- Created a site merchandising team focused on presenting our catalog in the most compelling way possible.- Implemented new sort algorithm that improved conversion rate by 8%.- Reduced return shipping costs by $787K/year.- Launched Power BI reporting platform to help us make better decisions.- Set up supplemental offshore customer service team which reduced labor costs by 15% while maintaining a high-quality customer experience.- Supported evo's commitment to creating a more diverse workplace by hiring/elevating four women into leadership positions.- Launched company-wide feedback process to gather data to help make evo the absolute best place to work.

Served as interim leader for 150+ person supply chain department.- Increased % of units shipped w/in 3 days from 40% to 98%.- Implemented a dynamic labor forecasting model.- Designed simplified slotting logic that increased space utilization by over 20%.- Negotiated new contract with implementation vendor, saving over $1M.

Set the product vision and strategy for Wayfair's B2C international business, including future expansion plans, while serving on the International executive team. Directly lead a team of 4 product managers to execute the product roadmap in partnership with 2 experience designers, 26 engineers, and 11 site merchandisers. Own the end-to-end customer experience across web and native apps for Canada, U.K., Germany, and Ireland which collectively drive over $2.5B in online sales annually. - Grew the team from 2 people to over 40 people in 12 months while ensuring we established a collaborative and effective working model.- Launched Wayfair Ireland and reduced the effort required for subsequent country expansions by more than 50%. Personally led the effort across all departments (supply chain, marketing, sales, finance, legal, et al.) in addition to the customer-facing experience. Initial revenue performance +18% vs. plan. - Developed a multi-year roadmap for improving Wayfair Germany.

Set the product vision and strategy for Wayfair's B2B experience while also helping lead the broader business unit as part of the B2B executive team. Directly lead a team of 6 product managers to execute the product roadmap in partnership with 5 experience designers, 32 engineers, and 7 site merchandisers. Responsible for the end-to-end customer experience across web and native apps in the U.S., Canada, and the U.K. which drives over $2.2B in online sales annually and serves 6 different target industries.- Drove $1B in incremental revenue over 5 years through B2B sign-up funnel optimization. - Increased conversion rate by 17% by differentiating the B2B experience by industry.- Drove incremental $144M/year through sort algorithm optimizations.- Built an invoicing solution that saved the company $2M annually.- Added bulk edit cart functionality to support businesses placing large orders, increasing revenue per visit by 4.8%.- Launched B2B U.K., exceeding expectations with $4.3M in revenue in the first 3 months.- Implemented B2B financing solutions, eliminating $20M of bad debt.

Set the product vision and strategy for the Promotions and Native App teams. Directly led a team of 7 product managers and was responsible for all promotional offerings (Open Box, Clearance, Flash Deals, Promo codes, Daily Sales, holiday promotions, etc.), app development infrastructure, and the app onboarding experience.Impact- Reduced the level of effort for employees to set up and execute a promotion by one-third through improved tooling and a streamlined setup process.- Increased conversion rate 3% by optimizing how Wayfair prioritizes and showcases promo flags (Sale, New, etc.) across the customer experience.- Developed a business case for ‘Live Shopping’ as a new promotional channel to increase customer engagement. Assembled the initial team responsible for launching Wayfair On Air.- Increased app push opt-in rate by 20%, email capture rate by 62%, and App downloads triggered from desktop sessions by 61%. - Improved App developer velocity by 50% by migrating to a new platform to run continuous integration pipelines. - Successfully advocated to change how Wayfair conducts app development by shifting away from a pooled resource model to embed iOS and Android engineers directly on atomic teams, increasing app developer NPS by 30pts and laying the foundation for our company’s “app-first” strategy.

Responsible for acquisition and retention at a start-up focused on helping people find great gifts and supporting the product team to attain product-market fit.

Led team of 6 analysts managing $35M+ annual ad budget across digital and traditional marketing channels for Wayfair's Joss & Main store.

Led team of 4 analysts responsible for driving paid search efficiency and performance goals, managing over $11M in spend annually.