Nicholas Hinsperger Email & Phone Number

Toronto, Canada Area

• Lead the design, development, deployment, scaling, measurement, and optimization of all digital campaigns and initiatives, driving online performance resulting in consistent growth and advancement of digital KPIs.• Drive content strategy as part of an end-to-end website redesign and launch, including content migration, planning, drafting, and implementing new content, and collaborating with internal clients towards content creation.• Deliver all aspects of digital advertising operations, including deployment, tracking, and measurement of all advertising and digital campaigns across multiple online advertising platforms, including Google Ads, Facebook Advertising, Twitter (X) Advertising, and YouTube advertising.• Administer the entire company website experience on an ongoing basis, including managing the website CMS (Sitecore), implementing CRM technologies, measuring performance, and optimizing website journeys based on KPIs.• Design, develop, and implement digital user journeys across all owned digital assets, including digital advertising, social media, the company website, and email outreach.• Manage all performance marketing initiatives, measuring performance, providing and implementing recommendations to optimize campaigns, and continuously improving performance.• Achieve consistent growth in key digital metrics, including engagement rate, website activity, online community growth, and downloads.• Partner with the in-house design team to develop content for cross-channel deployment to increase online user engagement.• Collaborate with internal clients and cross-functional teams to develop digital outreach campaigns.• Track and manage digital advertising and campaign budgets to maximize ROI.• Manage and supervise the digital communications team to deliver a consistent brand presence and effective presence on owned digital channels.• Design, draft, and implement digital content across all owned platforms, including social media and web.

Toronto, Canada Area

• Deliver a 7.3% increase in sales, a 6% increase in course registrations, and a 20% decrease in cost-per-acquisition, year-over-year as of April 2018, by leveraging Facebook and Google advertising. • Manage ad network dashboards such as Facebook Business Manager, Google Display Network and Google AdWords, translating digital briefs into live digital campaigns. • Understand, implement and evaluate the effectiveness of audience targeting such as custom audiences, lookalike audiences, and retargeting.• Operate in a real-time and agile environment, executing daily optimizations to ads, ad sets and campaigns, ensuring continuously improving performance.• Leverage digital analytics to measure and review digital performance and KPIs; providing recommendations at various stages of campaigns to ensure the achievement of current and future business goals. • Provide consultation to stakeholders on marketing strategies and initiatives, collaborating to drive measurable results.

Toronto, Canada Area

The School of Continuing Studies meets the needs of adult learners with expertly designed non-degree courses delivered, in class and online, by instructors who are recognized leaders in their fields.I am privileged to develop and instruct the course 'Understanding Display Advertising and Digital Media Buying,' providing the following learning outcomes:• Understand, plan and implement digital media strategy, theory and tactics.• Construct measureable digital advertising campaigns.• Employ programmatic media buying and advertising platforms.• Compose display advertising and media briefs. • Analyze display advertising reports and prepare learnings and observations.• Prepare digital and display advertising recommendations to stakeholders.For information on course timing and content, feel free to contact me via LinkedIn.

Toronto, Canada Area

TD Brand Strategy• Drive development of the TD Aeroplan marketing strategy in collaboration with key internal stakeholders• Support and drive TD business objectives through acquisition-focused marketing strategy development• Leverage customer insights and behaviours to influence and inform development of campaign positioning, tone and creative • Monitor performance of TD Aeroplan marketing initiatives, leveraging learnings to ensure optimized marketing effectiveness and driven business objectives TD Brand Management• Manage TD advertising campaigns and their objectives, including TD Aeroplan, TD First Class Travel Visa Infinite and TD Insurance, ensuring strategy and tactics drive results• Develop and execute acquisition priorities for TD Credit Cards and TD Insurance, demonstrating record-setting business results • Leverage key strategic TD partnerships to drive TD Aeroplan acquisition in innovative fashion• Collaborate with cross-functional teams to deliver marketing priorities, including print, digital advertising, online and in-branch, ensuring the growth and success of the TD Aeroplan portfolio TD Brand Execution• Develop creative briefs for TD advertising campaigns, collaborating with stakeholders to focus direction• Drive and exceed business results and objectives by delivering best in class tactical campaign execution• Manage and collaborate with creative and media agencies, delivering innovative targeting technologies and tactics towards driving growth and acquisition • Partner with TD and external stakeholders to ensure alignment with relevant brand strategies and guidelines

Toronto, Canada Area

• Connected and engaged with TD customers as part of the grassroots #TDThanksYou campaign, resulting in a record-breaking viral video with over 24 million YouTube views• Developed social media strategies for TD sports sponsorships, including the Toronto Blue Jays and the Ottawa Sports and Entertainment Group• Brought the TD brand into new environments, leading and executing standard-setting strategic initiatives, including TD's Facebook, Twitter and LinkedIn presences• Influenced positive shifts by building and leveraging relationships, collaborating with stakeholders to achieve consensus on key initiatives

Toronto, Canada Area

• Planned and executed social media strategies and tactics for Canadian Tire’s sponsorship of the NHL, CCM and NASCAR• Advised and consulted different areas of the business on implementing social media initiatives• Managed multiple online communities totalling over 320,000 users• Sourced, drafted, edited and approved content for Canadian Tire's social media accounts• Designed and executed social media contests and giveaways• Provided comprehensive reporting and performance analytics on various social media campaigns

Waterloo, Ontario

• Developed and implemented targeted public relations strategies and initiatives • Designed and executed innovative and goal-oriented social media campaigns• Wrote a variety of targeted communications pieces, including articles, news releases, key messages and fact sheets

Waterloo, Ontario

• Developed communication and response plans targeting public concern • Responded to questions and inquiries from the public relating to the West Nile Virus• Compiled data on West Nile Virus activity throughout the Region

Waterloo, Ontario

• Provided conference planning and superior guest service for all groups attending conferences at Wilfrid Laurier University• Prepared invoices and completed administrative tasks and marketing projects• Communicated with organizers prior to conferences in order to plan accommodation, meals, meeting space and audiovisual media

Post-Graduate Certificate, Public Relations

Bachelor Of Arts, Communication Studies