Hira Naz Email & Phone Number

Dubai, United Arab Emirates

1. Content Creation- Develop compelling, high-quality content across various channels, including blog posts, social media updates, articles, and press releases.- Tailor content to resonate with the target audience by crafting clear, concise, and engaging copy.- Optimize all content for SEO to enhance visibility and maximize reach.2. Content Management- Strategize and implement content calendars to ensure a consistent posting schedule and maintain audience engagement.- Monitor content performance and utilize analytics to track effectiveness, making data-driven decisions to optimize strategies.- Maintain and update content repositories to ensure accuracy, relevance, and accessibility.3. Brand Alignment- Adhere to brand guidelines rigorously to maintain brand consistency across all content platforms.- Collaborate closely with marketing and communications teams to ensure content aligns seamlessly with overall brand strategy and messaging.4. Editing and Proofreading- Edit and proofread content meticulously to guarantee accuracy, clarity, and adherence to style guidelines.5. Content Promotion- Develop and execute innovative strategies to promote content and enhance audience engagement.- Utilize various channels, including social media platforms and email marketing, to distribute content effectively and reach target audiences.- Actively monitor social media channels, engaging with followers to cultivate community and foster conversations around content.6. Collaboration and Communication- Collaborate effectively with cross-functional teams, including marketing, design, product, and sales, to align content with overarching business objectives.- Maintain regular communication with stakeholders to gather requirements, provide updates, and solicit feedback, ensuring alignment and satisfaction.- Work closely with subject matter experts to ensure the accuracy, credibility, and relevance of content across all channels.

Lahore, Punjab, Pakistan

Develop and execute integrated brand marketing campaigns to increase brand awareness, drive patient acquisition, and enhance brand perception.Lead the development of the brand positioning, messaging framework, and brand guidelines to ensure consistency across all communication channels.Manage the planning, creation, and production of marketing collaterals, including print materials, digital assets, and multimedia content.Oversee the management of Chughtai Healthcare's digital presence, including the website, social media platforms, and online advertising campaigns.Collaborate with internal teams and external agencies to develop and implement PR and media relations strategies to enhance brand visibility and reputation.Monitor and analyze brand performance metrics, market trends, and competitor activities to identify opportunities and optimize brand strategies.Lead internal communication initiatives to foster a strong brand culture and ensure alignment with organizational goals and values.Represent Chughtai Healthcare at industry events, conferences, and networking forums to build relationships and strengthen the brand's presence in the healthcare sector.

Lahore, Punjab, Pakistan

• Lead Brand & Communications Strategies for LACAS Network • Develop Yearly Budgets and present quarterly business updates• Conceptualize & develop marketing campaigns with measurement matrix and KPIs• Promotion of Educational Products and services through effective public relations.• Lead critical enterprise communications to internal and external stakeholders.• Lead for Corporate Reputation Management and Crisis Communications Planning• Lead for Media Monitoring inclusive of Social, Digital, and print to ensure communication strategy is standardized and error-free.• Responsible for press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and proposals.• Lead and Supervise content developer and editor for all literature• Responsible to ensure sustainability and corporate reputation for LACAS Network.• Responsible for devising and executing Lead Generation campaigns to ensure attainment of brand goals and objectives.• Responsible for conducting extensive media outreach and prepare agendas to conduct research.

Lahore, Punjab, Pakistan

• Promotion of Educational Products and services through effective public relations.• Lead critical enterprise communications to internal and external stakeholders.• Lead for Corporate Reputation Management and Crisis Communications Planning for TCS Group.• Lead for Media Monitoring for the TCS Group inclusive of Social, Digital, and print to ensure communication strategy is standardized and error-free.• Responsible for press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and proposals for TCS Group.• Lead content developer and editor for all literature for TCS Group.• Responsible to ensure sustainability and corporate reputation for TCS Group.• Responsible for devising and executing Lead Generation campaigns to ensure attainment of brand goals and objectives for TCS Group.• Responsible for conducting extensive media outreach and prepare agendas to conduct research for TCS Group.

Lahore, Pakistan

• Development of yearly marketing strategy, highlighting major campaigns initiatives and budgets• Finalization of monthly sales targets and sales forecast for entire year• Responsible for launching marketing campaigns and training retail teams for all initiatives• Drives sales by developing an effective channel of Institutionalized sales and Non-traditional Business Operations • Conceptualize and implement 360 Degree marketing and CSR initiatives.• Successfully launched 7 retail stores for Baskin Robbins Pakistan.• Successfully launched dedicated retail campaign increasing the product sales up by 12% for Baskin Robbins, Pakistan.

Lahore, Pakistan

• Developed & lead the internal & external communication strategy for the group. • Develop & Implement comprehensive CSR policies, monitoring and evaluation criterion.• Supervised creative development for marketing and promotional materials across all channels.• Developed & executed largest recruitment and retention initiative. • Identification of communication tools, campaign mechanics, budgets and more• Copy writing for all company literature, internal communication, press releases, annual reports and more.• Launched company’s first women platform to promote women at workplace.• Developed company’s first Employee Volunteer program align to the CSR strategy• Successfully executed all corporate events for all businesses under the group.• Social media management and listening for effective public relations and minimizing noise.• Responsible for researching and responding to press enquiries, ensuring that media sign off protocols are adhered to.• Developing and delivering a regular flow of news using the key business events calendar

Lahore

• Devised yearly marketing strategy, budgets and content calendar.• Promoted sales through actively running promotional activities, sales analysis and providing alternative points of view.• Established company’s first a full working call center and lead team of 5 for customer service representatives. • Lead periodic customer feedback exercise nationwide to develop marketing campaigns.• Lead & analyzed competitive and sector research to realize opportunities.• Lead content development for all internal and external marketing campaigns across all channels.• Develop and wrote brand trademark usage guidelines ensuring integrity of application• Revamped company website and was responsible for its updation and content development.• Review Outdoor advertising needs and opportunities and propose cost effective solutions.

Lahore, Pakistan

• Developed and implemented strategic marketing plans for conventional and digital platforms.• Developed and implemented communications and media strategies to increase brand equity. • Lead internal company events, events, exhibition and PR activities.• Developed and monitored comprehensive marketing budget & prepared budgeting reports.• Developed and executed yearly marketing calendar as per agreed KPIs.• Developed content for internal and external Newsletter, product portfolios and more.• Lead Business Development initiative and represented solutions /portfolio to premier principal architects, Interior designers and aesthetic construction consistencies• Lead editorial direction, design, production and distribution of all Organization publications

Lahore, Pakistan

Responsible for developing and successfully carrying out marketing campaigns, newsletters and other promotional material. Responsible for liaison with public and private sector associates.

Responsible for developing, planning and designing campaigns and literature for various clients. responsible for communication with different business and social associates.

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services

Activities and Societies: Debate Team

Education record

Activities and Societies: debating, arts and science competitions