As the founder of DIVA Online Store, I have been dedicated to providing a premier personal shopping experience in Pakistan since 2017. Specializing in sourcing 100% authentic luxury brands from the USA, UK, and EU, DIVA delivers exclusive designer items that reflect sophistication and style. With a strong focus on quality, trust, and personalized service, I ensure that each client receives the finest products from the world's most prestigious brands, tailored to their unique tastes and desires. At DIVA, we aim to redefine luxury shopping, making it accessible and seamless for discerning customers in Pakistan.

After two years as a freelance content and academic writer, I have started my own venture in the field. Starting as a team of twenty we promise to produce high quality content and academic writing services.

During my six months at Cambridge University Press, I had the opportunity to travel to the UK twice—first for an intensive week of sales and marketing training at the Cambridge headquarters in July, followed by the annual sales conference in September. My role involved a diverse range of responsibilities, including:Conducting comprehensive competitor analysis and mapping CUP’s resources to other market offerings.Engaging with schools to promote and discuss the resources available through CUP.Managing client relationships and providing exceptional client servicing.Designing and planning a year-long calendar of events for the Press.Collaborating with agencies on the setup and execution of activities for the Karachi International Book Fair.Presenting IB resources to Beaconhouse School Systems.Assisting a new school in Model Colony in the design and development of their curriculum.This experience allowed me to build strong relationships in the education sector while gaining valuable insights into the sales and marketing strategies of a leading global publisher.

During my tenure at Liberty Books, I took on a multifaceted role with a strong focus on marketing, branding, and event management across their various platforms and stores. Key responsibilities included:Managing Liberty Books' social media channels (Facebook, Twitter, Instagram, and newsletters), creating engaging content to connect with readers.Overseeing the branding elements at all eleven stores across Karachi, Lahore, and Islamabad, ensuring consistency in the in-store experience.Coordinating externally planned events such as the Karachi International Book Fair, Karachi Literature Festival, Lahore Literary Festival, and Islamabad Literature Festival. I handled the social media marketing, on-ground promotions, budgeting, and event execution.Organizing and managing author events at Liberty Books (Clifton), with weekly sessions averaging 50 attendees.Planning and executing special events, including Pakistan Day for kids on March 23rd and story reading sessions at The Forum in December 2016.Leading the launch of the Hyderabad outlet, handling everything from store and mall branding to social media and blogger collaborations.Managing the Liberty Books bloggers team of 20 book influencers to increase brand visibility.Running high-impact campaigns like the Valentine's Day 'Let's Gift Books' initiative, Mothers Day Campaign, and the 'Ten Days of Literature' Campaign, which generated nearly Rs 1 million in sales within ten days.Leading the 'Blind Date with a Book' campaign at major retail outlets, resulting in a 100% stock sellout in just two days.Spearheading the store branding for the new Packages Mall outlet in Lahore.Through these initiatives, I was able to drive brand engagement, boost sales, and create memorable experiences for customers while promoting the love of books across Pakistan.