We’re reimagining the liquor store experience with community, connection, and an exceptional selection of booze at its heart. Too often, liquor stores miss the mark - they’re either sketchy, cold, or purely transactional. At Goodnight Cowboy, we’re changing that by creating a space that’s fun to visit, hang out in, and shop at.Opening Spring 2025 in ATX

Led Sphere's brand strategy and go-to-market marketing initiatives for over two years. Successfully launched Sphere's brand identity and established its market presence through compelling brand narratives that resonated with both B2C and B2B audiences.At the helm of a dynamic team: - Celebrated Sphere's opening in Las Vegas, earning accolades such as TIME’s Best Inventions of 2023 and multiple Webbys.- Created and launched the identity and go-to-market plans for Sphere’s first immersive experience resulting in an average 6:1 return on ad spend; The Sphere Experience averages ~$1M per day in ticket sales.- Achieved massive social growth of 4M followers across Instagram, FB, X, TikTok.- Partnered with some of the world’s biggest brands: Google, AMC Networks, Netflix, and more reaching millions of eyeballs in Vegas and across Social

2X is a people-first marketing consultancy driving growth through action-oriented brand positioning, strategies, and customer lifecycle go-to-market plans. Through collaboration and a little elbow grease, we partner with you to break down silos and solve critical business and marketing challenges. We help to build the bridges necessary for success, then ready you and your teams with the tools to maintain it when we leave.Brands consulted include Foursquare and MediaMath.

R/GA is a global innovation ad agency partnering with the world’s biggest brands to create a more human future by leveraging technology and creativity to improve the human experience. - Managed the Account Services team while also supporting and contributing to the overall culture and success of the Austin office.- Led strategic partnerships with senior clients to drive revenue growth and identify new opportunities for brands like Tonal, Michaels, and RaceTrac.- Collaborated with internal teams to pursue new clients and contribute to the agency's success in winning the 2022 Agency of Record for Mattress Firm.- Oversaw large scale engagements and strategies to deliver impactful results for clients.

Led strategic brand management and marketing initiatives for Verizon Media + Yahoo. - Orchestrated the rebranding of Verizon Media to Yahoo during Apollo's 2021 acquisition, overseeing the transition of 200 brand identity assets and 400 B2B assets globally.- Led the launch of yahooinc.com and Yahoo B2B rebrand in Japan, enhancing market reach and brand recognition.- Developed and executed brand strategies and cultural playbooks to enhance brand perception and clarity. - Designed the brand identity for Yahoo+ subscriptions, resulting in new revenue channels across Yahoo Finance and Mail.- Implemented Yahoo’s new global brand identity in 2019 across 376 products in 49 markets.- Launched Yahoo's 25th anniversary campaign, securing a digital time capsule stored at the Smithsonian with 170K+ digital assets, and orchestrated multi-vertical marketing campaigns that garnered millions of impressions.- Built an in-house paid social team, significantly reducing media fees and optimizing campaign efficiency.- Successfully launched the Verizon Media brand, earning Digiday’s Brand of the Year award in 2019.

Drove key product marketing initiatives for AOL communication products, focusing on growth strategies to enhance acquisition and retention.- Oversaw annual marketing budget and directed a team of two, plus external agencies.- Collaborated with Product, Insights, and MarTech teams to launch and refine marketing strategies, leveraging data to drive decisions and improve campaign performance and user engagement.- Successfully launched the redesigned AOL app, doubling MAU growth in the first year.- Recognized as a 2015 Webby Honoree for the innovative AOL app.

The Community is a global advertising agency focused on growing brands through culturally honest and breakthrough creativity.I managed Time Warner Cable (TWC) Hispanic advertising efforts across TV, Print, Digital, OOH, and Shared Mail with a team that consisted of two account managers and one account coordinator. Results:- Leading large-scale TV productions, including TWC’s 2012 World Cup campaign filmed across Mexico, Argentina, and Brazil. - Organized and facilitated quarterly and annual planning sessions for TWC business growth.- Ads of the World Highlight (2013) for Time Warner Cable Rings.

- Led Tier II online advertising business for the Chrysler brand, ensuring client objectives were met and synchronized with recommended strategies.- Launched the highly anticipated FIAT 500 Abarth site, contributing to its USA debut success and total sellout of 2012’s production stock in less than two months.- Worked closely with project management team to ensure all streams of work were on track.

As an Engagement Manager at AgencyTEN, I led communication and messaging strategies for high-profile clients, executed launch plans for brands, and shaped digital campaign strategies.- Defined communication and messaging strategies for top-tier clients like Allure Magazine and Nickelodeon.- Executed launch plans for brands including site redesigns, community management, and mobile apps.- Shaped digital, social, and mobile campaign strategies to drive client success.