Responsible for increasing patient volume and improving brand loyalty by developing and implementing strategies to increase consumer conversions and improve user experience across the HoustonMethodist.org websiteProvide data and analysis to guide and support decisions relating to content strategy, information architecture, user interface and design. Lead and collaborate with technical teams, writers, designers, digital specialists and business owners to implement strategies and tactics that align with campaign and business objectives.Seeks opportunities to more deeply integrate digital tools and best practices into our campaigns and throughout all our digital assets (owed, earned and paid).Assists in the development of department budget and ensures that the department operatesin a cost effective manner. Manages/audits department expenses within approved budgetparameters, ensuring that the department meets the budgeted/flex revenue and/or expensetargets on a monthly and annual basis.Plans and organizes day-to-day department operations, schedule and activities. Setspriorities and functional standards, giving direction to staff as necessary to ensure the bestpossible delivery of service and high customer/patient satisfaction.

+ Owned the implementation and management of all web analytics platforms (Adobe/Google) and supported digital marketing teams with tag management updates (Tealium), data layer config for all digital marketing tag requirements.+ Strong understanding of UDO data layer concepts to support digital marketing partners. Implement/manage all analytics, marketing pixels, and site tagging using: Tealium IQ and Adobe's Dynamic Tag Manager.+ Develop KPI dashboards for Marketing (search,social,email,affiliates) managers, Site/Product Merchandisers, and Executives. Develop and share segmented audiences with email service provider to drive trigger emails (i.e. cart abandonment, cat/product views). Provide content and product engagement analysis using heat map tracking, page fallout, content click tracking to the merch/content planners to optimize promotional placements on site.+ Manage all A/B, multivariate, and personalization experiences across avon.com, youravon.com, and sellavon.com. Lead the optimization program from backlog, ideation, creative/tech development, to QA and launch. Provide post-mortem analysis and next steps to optimize: b2c: cart and path to purchase funnels, RPV, AOV, and overall site conversions.b2b: visits to leads, leads to contract, and Rep AOV and content views.+ Optimize b2c/b2b product/content recommendations to improve cross/up sell promotions using Adobe product recommendations. Drive site visitors towards higher site engagement scores.+ Create, identify and execute technology/code required to maximize the use of the tools as well as the ability to deliver "on-demand" insights to various stakeholders.

+ Led all Adobe analytics (Omniture) related initiatives and served as the lead for all markets. Provided training and implementation support to digital analysts across Avon’s 60+ global markets.+ Delivered reporting insights to stakeholders and collaborated with local digital analysts to help them properly define and measure digital marketing KPIs.+ Managed consultant resources around analytics implementations, user support, and reporting. + Worked directly with Global IT teams to manage and implement analytics related tracking for ongoing monitoring/analysis of Avon’s digital properties. + Developed analytics requirements docs, QA marketing tagging, and provided technical direction to IT developers to optimize digital marketing tagging.+ Delivered weekly webinars to digital analysts to encourage knowledge sharing among markets. Traveled and conducted workshops for key market regions (EMEA, LATAM).

Drive the collection and reporting of key performance web data using Site Catalyst, including web revenue and margin, to support strategic and daily decision making. Responsible for managing web data and validation between sales, operations, and finance teams.Provide deep-dive analysis of web and campaign metrics using Adobe Discover. Proactively work with Brand and Marketing teams to critically assess their needs and develop and execute appropriate analytical plans/ projects. Collaborate with product management teams to implement effective multichannel or online-only campaigns in line with overall campaign measurement strategy. Lead the team in creating holistic dashboards by pulling data from different data sources to improve quality of reports and presentations for stakeholders. Manage Google AdWords campaigns to optimize SEM initiatives. Improve web page layout and conversions using A/B testing, heat map, and other page monitoring tools. Manage feedback analysis from macro/micro surveys. Implemented mobile analytics tracking for mobile app projects. Ensure web data integrity across the enterprise for multiple web reporting and research tools. Work with IT teams to report and resolve data discrepancies.

Responsible for the day-to-day management and development of the company’s external and internal websites. Developed custom-web applications, managed database development, technical programming, and web design projects from conception to launch. Implemented proprietary and open source solutions within the corporate intranet and Internet sites.Interfaced with departmental managers and end users on web, content, and graphic design projects. Trained and provided support to content managers to manage content and web applications.Oversaw vendors concerning web service solutions, content and web site development. Assisted Product Managers with promotional content, web banners, and analyzed web traffic reporting using a Web Log File analyzer

Developed client websites to client and project specifications. Responsible for maintaining client websites using Dreamweaver, Flash, and Photoshop.Developed server-side scripts using Active Server Pages (Classic ASP) scripting to personalize user experience, capture user data, and manage website session data.Ensured cross-browser compatibility using JavaScript. Developed Flash animations for intro, portal, and product pages. Served as cross-browser compatibility expert for Web development team.