•Marketing specialist utilizing a diverse variety of professional skills to create custom client business strategies to best reach their target market.•Maintained 6 to 10 long-term clients in the US and UK•Website design using light HTML coding, WordPress, and Squarespace•Graphic design proficient with Adobe software (Infusionsoft, Photoshop, InDesign) and also utilized the programs Pages and Canva pro •Social Media content creation & management •Writing: copywriting, newsletters, magazines, web & social content, & product descriptions •Video Editing through iMovie and ZubtitleTOP ACCOMPLISHMENTS & SUCCESSES•Increased client’s Instagram followers organically by 40% and YouTube subscribers by 33.3% generating a monthly profit of $200 after deducting my fees, all in the period of ten months•Successfully drove web traffic to build and segment subscriber list of over 5,000 new potential customers and sequence into drip sequences•Created an entire marketing campaign video marketing series generating 19 videos from one long video to utilize materials throughout the client’s social media channels, website, and email marketing •Developed and led customer engagement & brand participation initiative through a personal interviews and write-ups for the brand members newsletter marketing campaign

•Operated as a solo department and original marketing manager for the second largest university department, behind the Texas Tech athletics department.•Drove recognition of the behind-the-scenes work by the department’s 600+ employees to students, staff & visitors.•Found ways to introduce, interact, & participate on campus with students & drive overall efforts that benefited the students & university.•Successfully made the department recognized on campus by students and staff as well as unified the department with other campus marketing departments to work together towards university-wide initiatives.TOP ACCOMPLISHMENTS & SUCCESSES•Developed a marketing awareness campaign for a campus-wide safety program that gave students and staff an emergency hotline resource.•Successfully applied & awarded the campus Green Star Award for the university for Grounds Maintenance which included an in-depth application showcasing Texas tech University’s 1,839 acres.•Designed, branded, and developed marketing for a new department service: Red Raider Shred.•Marketed, event planned, & hosted the annual week-long sustainability conference bringing all Texas colleges sustainability programs together.•Tracked & displayed university grounds ‘campus beautification project’ by monitoring & photographing individual projects through ariel shots on bucket lift weekly for six months. o Included campus engineer students in a design & build project with our campus department employees converting an empty lot into a community garden.•Increased awareness and sales for the departments Sign Shop•Presented at monthly new employee university orientation luncheon at TTU stadium•Designed department informational brochures, pamphlets and materials•Designed, wrote, printed and distributed monthly department newspaper