Brian Brett Email & Phone Number

Toronto, Ontario, Ca

Overseeing marketing and communications for one of Canada's most trusted engineering consultants.

Mississauga, Ontario, Ca

Created B2B and B2B2C marketing strategy and campaigns for one of Canada's most enduring building product brands. And I now have a go-to garage door guy.

Mississauga, Ontario, Ca

I led the marketing team of Canada's largest trade contractor, building value into its customer and employer brands. This involved marketing strategy, communications, product marketing, advertising, and sales support. My clients included Flynn's 30+ offices across the United States and Canada, plus Recruiting, HR, Learning & Development, National Service Operations, Safety, Business Development, Manufacturing, and Flynn's partner companies TSC, Roofvac, and Northern Facades.Standout accomplishments:▪️ supported 40+ branch locations, divisions and partner companies with full-service marketing▪️ launched 12 websites; doubled visits to the corporate site and reduced bounce rate by 97%▪️ produced an ad campaign designed for massive brand lift for Service Division in US markets▪️ led a 28-person cultural task force 2017-18; launched multiple programs across the company▪️ delivered tens of thousands of job applicant leads to the recruitment team via targeted ads▪️ delivered thousands of repair and maintenance leads each year, including 607 after-hours phone calls from Google ads alone in 2021

Toronto, Ontario, Ca

LandLord hired me to address the challenge of communicating a multi-faceted service offering to its disparate audiences. I shifted LandLord’s message to a “sell the help” approach, creating communications which appeal to urgent motivations of rental property owners at key points in their investment journeys.I led the design and development of LandLord’s new website and other digital marketing vehicles, which boosted organic website visits by 250% and tripled leads.

Vaughan, Ontario, Ca

When I joined The Dalton Company, the 75-year-old family-run business was a self-described marketing communications “introvert”, with a great story to tell but lacking the voice with which to tell it. Along with web and email channels, we also enlisted the help of the project teams, whom we mobilized as brand storytellers. Their riveting construction play-by-play, infused with the brand story, delivered Dalton’s corporate story right to the influencers and decision-makers on our clients’ and partners' staffs and boards.I supported the storytelling initiative with the company-wide implementation of a CRM system to monitor the health of relationships and projects.More on my brand storytelling strategy at Dalton:https://medium.com/@BrianBrett/who-tells-the-most-riveting-stories-acb5126c6308#.tsibnsaul

Milton, Ontario, Ca

Madison Chemical had recruited for and filled the Marketing position four times in seven years. I brought stability to the role with my adaptive personality, and expanded it with my expertise in web design, product marketing, and advertising. Promoted in 2010 and awarded the company's “Over-Achiever” honour the same year, I gave the CEO the consistent and attentive (not to mention award-winning!) marketing services he had always wanted. And HR was able to concentrate on hiring chemists!I overhauled every marketing vehicle the company had. Website visits surged, and trade show leads tripled. I helped launch the company's first consumer product.

When you find yourself shooting a music video with a Juno Award-winning Canadian rapper for an industrial B2B brand, you know you’re doing something a bit different.In 2006, MasterLift’s president saw an opportunity for growth in Ontario’s material handling industry. Taking the unheard-of step of parting ways with parent brand Mitsubishi, we set out with our own “MasterLift” brand forklift.A nugget of insight from ethnographic research revealed an opportunity to include forklift operators in our targeting in order to spark awareness of our new product.My “Pimp My Lift” microsite gave us that awareness, and then some! An incredible volume of media coverage from outlets including Global National News, CTV, and Arabian Business News brought 650% more traffic to our main website. It also earned a mention in Marketing Magazine, which I imagine must be the first time they covered an ad campaign devised in-house by a forklift dealer!As the company’s one-person marketing services department, I helped achieve global awareness in the industry, and national awareness with customers and prospects.

MapFusion was a 15-person software startup, so I was involved in everything from designing software user interfaces to producing marketing collateral for investors and our first customers. As a close-support, quickly-adaptive design services resource, I worked closely with the company’s executives to prepare pitches and execute the marketing plan, and with the product teams to develop roadmaps and specifications. The quickly widening range of my skill set allowed our small marketing department to punch above its weight, providing design and marketing services across the organization.The dot-com-era culture meant that good-natured ridicule faced anyone who couldn’t manually code a web page (I couldn't), while inclusion and instant friendship greeted those who could. Fortunately, my coworkers were willing teachers, and I am a quick study. And so in the years since I have launched 38 websites, building 21 of the first 24 myself, from code to copy to creative. For 12 of the last 13 I have been able to delegate the back-end work, but my baptism by HTML and Javascript enables me to talk to developers in their own language, and bring my vision to life faster and easier, with nothing lost in translation.