Lisa Rothstein's Location
La Mesa, California, United States, United States
Lisa Rothstein's Contact Details
Lisa Rothstein work email
- Valid
- Valid
Lisa Rothstein personal email
- Valid
About Lisa Rothstein
After starting out as a NYC street performer, I became an award-winning copywriter & associate creative director on Madison Avenue & in Paris for advertising agencies Y&R, Ogilvy and Lowe, on brands such as IBM, Hanes and Dr Pepper. I was copywriter/ACD on the "Wait'll We Get our Hanes On You" campaign and participated in many successful new business pitches, notably IBM. ■ Ⓛ ✺ ⚡I now consult on marketing strategy and brand story to midsize & large companies, with a focus on B2B tech (especially cybersecurity) and CPG. My background as an award-winning copywriter & creative exec in advertising on two continents has been invaluable in pitching scripts to Hollywood and as a freelance creative consultant & marketing strategist worldwide. I help my clients clarify their strategy and nail their brand message. I now offer graphic facilitation + ideation, great tools for brand storytelling, employee engagement & copy development. My screenplay "Brit or Miss" won the Comedy Category in Screenwriting Expo, Top 12 Finalist in the Slamdance Screenwriting Competition, semifinalist in the Austin Film Festival and Chesterfield competitions. I've written five screenplays so far and am represented by a Hollywood manager. Along the way I've also been a painter, published cartoonist, a performer at Disneyland Paris, a corporate trainer in France, and employed my talents as a copywriter and artist in US public education.So it's no surprise I'm co-authoring "The Da Vinci Dilemma (TM): Solutions for Multi-Talented People", a book of strategies for making the most of multiple talents. http://davincidilemma.comSpecialties: Marketing consulting: Brand strategy, product naming, USP, social media, brand personality, digital marketing, sketchnotingCopywriter: freelance copywriter, corporate copywriter, technology copywriter, international copywriter, B2B copywriter, email copywriter Screenwriting: Comedy, dialogue, punch-up, story development, script doctorCertified Virtual Facilitator Certified Design Sprint FacilitatorBook illustrator Fluent French
Lisa Rothstein's Current Company Details
Drawing Out Your Genius
Chief Creative Officer (CCO)
La Mesa, CA, US
Lisa Rothstein Work Experience Details
-
Chief Creative Officer (Cco)Drawing Out Your GeniusLa Mesa, Ca, Us
-
Chief Creative Officer (Cco)Drawing Out Your Genius Nov 2017 - PresentUsing innovative strategy, visuals, language and a dose of humor, we capture and synthesize ideas, translate complex concepts and multiple points of view and co-create stories and solutions, so that your team or seminar attendees can engage more, collaborate more, retain more and implement more. Visit http://drawingoutyourgenius.com Companies hire us when:⚡They need to brainstorm a new vision, strategy or message⚡They want clarity on their ideal client, customer journey or brand story ⚡They are kicking off a new project or initiative⚡They are holding an executive retreat and want to key takeaways⚡They need to get everyone on the same page for their project, mission or culture⚡They need a powerful, visual way to explain a complex process⚡They want to visualize S.W.O.T analyses and other assessments in a new, dynamic way⚡They want to increase employee engagement and collaboration ⚡ They want to organize their thoughts for a talk or presentation and offer a memorable handout Is this cartooning? Yes and no. With my experience as a creative director in ad agencies on two continents, on brands like IBM, Unilever, Hanes and many more, as well as my understanding of the digital and social marketing space, I bring strategic, innovative thinking and fresh perspective to your company as well. As an award-winning screenwriter who's studied with some of the biggest names in Hollywood consulting, I am also a storytelling machine and human psychology savant who can help you discover your brand story and how it intersects with your customer's deepest desires. We also provide communication services such as:✏️freelance copywriting✏️product naming✏️brand storytelling✏️training and keynote speaking in brand storytelling, copywriting, and business writingWe can provide any of these services as an extension of our visual strategy work or a la carte. CLIENTS: Bayer, Merck, Logitech, ATD, Rheem, LPGAVisit http://drawingoutyourgenius.com for additional services
-
Branding Strategist, Speaker On Brand StorytelllingCreativity To Cash International, Inc. Feb 2004 - PresentWe help companies and entrepreneurs get instant clarity on their ideal client; generate, manage and evaluate multiple ideas; craft strategic plans that get results, overcome creative overwhelm and other common challenges, and get big results that turn their creativity, content and copy into cash. As a cartoonist + writer as well as a consultant, we use pictures and words to make our co-created strategies memorable and shareable. And we help them craft effective copy that communicates what makes their products and services unique, as well as consult on branding, information marketing, social media and more
-
Design Sprint & Brand Sprint FacilitatorCreativity To Cash International, Inc. Oct 2019 - PresentI'm and my company are now the proud holder of a certification in Design Sprints from AJ & Smart, the company endorsed by Jake Knapp, the developer of the Design Sprint at Google Ventures. I've been personally coached by Jake in this fast and effective process. What is a Design Sprint? In as little as 2 days (most often 4-5) your company can ideate, design, prototype and test a product, service or message/brand story. Don't invest (or more likely waste) months, manpower and millions of dollars on ideas, innovation, products or marketing messages only to find our too late that may have no merit. A Design Sprint facilitated by us lets you: 💡Validate early hunches, find out fast if you may be on the right track and iterate from there 💡Abandon a losing proposition before it eats up any more time and money 💡Zero in on the right features, story and user experience that will result in a winning product or message in a fraction of the time. 💡Involve and engage your best minds and talent from a range of disciplines💡Show your thinking to the rest of the organization in a memorable, actionable way If you want the best ROI on innovation at your company, think smart and FAST - let us facilitate a Design Sprint or Brand Sprint with your innovation, product or marketing team.
-
Speaker, CartoonistAkc Museum Of The Dog Oct 2022 - Nov 2024New York, Ny, UsAs a dog geek from childhood, I am thrilled to be working with the AKC Museum of the Dog in NYC to help raise awareness of their work educating the public about the wonderfully diverse breeds and their history, and giving workshops to owners on how to draw their own dogs and capture their unique personalities. I was honored to be included in the Museum's participation at the 2023 Westminster Dog Show, where I captured dozens of dogs -- both champions and adorable also-rans -- in cartoon form, which later became a mural in a temporary exhibit at the Museum. I'm looking forward to 2024 where I'll be doing my first of a series virtual workshops for their members. -
Independent Consultant, Mural Consultants' NetworkMural Apr 2020 - Nov 2024San Francisco, California, UsMural is an amazing tool to help remote teams connect, co-create and commit to moving ideas forward. I'm proud to be a member of the Mural Consultants' Network, where we receive great training, first look at new features and templates and share best practices with our colleagues. Mural is ideal for conducting:🌩 Design Sprints (to ideate and identify the best ideas and product features to test in days, not months) 🌩 Brand Sprints (to drill down to the "why" of your brand and your message in just an afternoon) 🌩 Problem framing and problem solving sessions ...and more! All in a way that gives everyone a voice and a vote -- and no one will say "That meeting could have been an email." Mural is an ideal vehicle for my graphic facilitation skills and my certification in Design Sprints and my CVF (Certified Virtual Facilitator) credential from @inifacI can train your team on how to use this amazing tool if they are not familiar. -
New Yorker CartoonistCondé Nast Jun 2018 - Nov 2024New York, Ny, UsI have proudly joined the ranks of the fabled New Yorker Magazine cartoonists! Three days after publication, my first cartoon was already among the New Yorker's most "liked" ever on Instagram ( @newyorkercartoons.com) with nearly 98,000 likes in its first month As a freelance cartoonist I am available to create: ✒cartoons for advertising ✒cartoons for direct mail campaigns✒cartoons for online magazines✒cartoons for print publications✒cartoons for trade publications✒cartoons for technology, specialty cybersecurity, data science, IoT✒book illustration - including collaboration with nonfiction authors both traditional & self-published✒cartoons for business including websites, newsletters and presentations✒graphic facilitation i.e. sketchnotes (see http://drawingoutyourgenius.com) With my experience as a creative director and copywriter in ad agencies on two continents, on brands like IBM, Unilever, Hanes and many more, and my years of helping to translate complex technological processes ( hardware, software, SaaS, Artificial Intelligence) my skill set allows me to quickly grasp your topic and create engaging cartoons your readers and customers will love. You can see my work in Cybercrime Magazine, the RSA Conference blog (World's largest cybersecurity industry event) and more. -
Brand Strategist & StorytellerCybrilliance - Smart Data Cyber Resilience To Bounce Back From Any Incident Jul 2022 - Dec 2023Burlington, Ontario, CaProud to be helping this innovative startup tell the story of how they help organizations deploy the latest solutions to achieve cyber resilience -- the ability to bounce back fast from a cyberattack that manages to get past defenses, so they can recover their data and get back in business without resorting to traditional backup.A few of the service I'm performing for them:🌩 naming and branding 🌩 message development🌩 cartoon storytelling🌩 copywriting 🌩 animated explainer videos -
Product Innovation & Brand Marketing ConsultantAnthony Robbins Companies Jun 2019 - Jan 2020San Diego, Ca, UsI'm so proud for my company, Creativity to Cash International, to have gotten to work with this outstanding and life-changing company. During this contract we assisted with and advised Robbins Research International on:• the redesign, rewriting and repositioning of legacy products, especially the Rapid Planning Method® and RPM® Journals• upleveling customer experience online and offline• technology enhancements • marketing strategy and copywriting -
Speaker & Workshop Leader On Visual StorytellingAdobe 99U May 2019 - Dec 2019New York , Ny, UsLed SOLD OUT breakout session at Lincoln Center for the 2019 Adobe 99U Conference, "The Future of Creativity: >> https://conference.99u.com/program/workshops <Public Speaker, Brand StorytellingPaso Robles Wine Country Alliance Mar 2018 - Mar 2018Delivered a 3-hour workshop whose goal was to help wineries identify and tell brand stories that could differentiate them in a crowded and generic marketplace. The workshop covered: 1. identifying and analyzing "hero" customer avatars and their key emotional drivers 2. mining the company culture and history for relevant and interesting stories3. identifying and exploring the core values of the company, and assessing how they could better "walk their talk" 4. choosing a tone and embodying a distinct "brand personality" 5. Manifesting and expressing the brand story across various online and offline touchpoints such as the UX in the tasting room, the wine club and social media platforms In preparation, I conducted pre-workshop research with select Alliance members to use as case studies and real-world examples in the presentation, and created a detailed self-assessment and worksheet for attendees to use to implement what they learned in the workshop and to bring additional team members on board.
Freelance Copywriter / Brand Story ConsultantEmyth Nov 2016 - Dec 2017Ashland, Or, UsI'm honored to have done brand consulting and copywriting for this venerable brand that already had a stellar four-decade track record of transforming the lives of business owners, and of redefining the meaning of "Entrepreneur". During my time with EMYth, we collaborated closely to help express the essence of EMyth in new ways and tell the inspiring stories of the brand and its clients. Some highlights of our work together:- Developed a new online Masterclass and email sales funnel to educate and indoctrinate business owners around the magic of systematizing their business, and the value of working with EMyth coaches to accelerate the process. Result: a marked increase in both requests for free sessions and in closed sales. - Defined a new, modern voice for the brand, with an emphasis on storytelling and empathy. Result: a new web presence with a completely reinvented look, feel and voice, where the entrepreneur client is the hero. (To debut in early 2018) - Helped to streamline, clarify and visualize the process of how EMyth actually works. Result: a coherent and compelling story that does justice to EMyth's complex and superior proprietary modality, and allows it to claim its rightful place above all other business coaching programs. - Consulted on sales benchmarks and rewrote sales scripts, voicemail messages and followup emails used by sales staff to be more conversational and emotionally connected. Result: More people responding "yes" to having a conversation, and more closed sales with owners saying "yes" to coaching with EMyth.Visual Storyteller And PresenterLegacy Leaders Global Nov 2017 - Nov 2017Captured the Path to Freedom Leadership Conference in cartoons and words. Over three days with multiple speakers, I synthesized the key takeaways in visual form, allowing attendees to absorb and remember the information better, and for everyone who participated to feel seen and heard. I then presented a recap walkthrough of everything on the 15-foot-wide board, to tell a complete story of the event and anchor in all the learnings. For more information please go to http://www.drawingoutyourgenius.com
Senior CopywriterLurn Inc Mar 2017 - Aug 2017Rockville, Maryland, UsWrote marketing and advertising content for Robert Kiyosaki, Les Brown and other clients of this great company dedicated to educating entrepreneurs and helping them succeed.Senior Marketing Strategist & Copywriter / Social Media StrategistGina Devee Divine Living Jan 2015 - Aug 2015Contributed launch copy and marketing strategy to a team dedicated to empowering women worldwide. > Conveyed the brand values them across all media including social media. >Increased email open rates up to 300% >Wrote entire launch funnel responsible for $400k in sales so far of an online product>I also helped develop content for new trainings and mentored the company's clients in marketing and copywriting for their own coaching and consulting businesses.
Naming Consultant, Freelance CopywriterUppercase Branding Nov 2011 - Jul 2015Generate names and consult strategically on diverse brands across all product categories.
Brand Strategist & Product Naming ConsultantThe Naming Group Sep 2010 - Dec 2014Los Angeles, Ca, UsConsulted on strategy and presentation development and product naming. Accounts included:Capital One BankChevroletJuicy juiceVarious anonymous brands
Freelance Writer And IllustratorNyc Department Of Education 2009 - Dec 2012New York, Ny, UsI create passages and items for reading assessments for grades 5-12, as well as Illustrations for passages and art for ELA (English as a Second Language) assessments that help children improve their vocabulary.
Freelance Copywriter | ConsultantPearson Education Jan 2008 - Nov 2011London, GbI write fictional passages, informational articles and functional pieces, and create artwork and assessment items for testing purposes for grades 3-12 in Florida, South Carolina, New York, Missouri, Illinois and Mississippi.
Freelance Copywriter And Creative ConsultantSamsung Electronics Jun 2010 - Jul 2011Suwon-Si, Gyeonggi-Do, KrConsult with Samsung marketing department in developing sales messages. Copywriter for new IT business solutions for the Samsung website.
A Capella Singer PerfomerDisneyland Paris Nov 2003 - Jan 2004Chessy, Ile-De-France, FrFormed one-sixth of the holiday-themed singing and performing group the "Swing-Along Santas" as a second alto.
Senior Copywriter | ConsultantOgilvy & Mather, France Jan 2003 - Jul 2003New York, Ny, UsCreated campaigns for Europe on KRAFT and Dove brands. Short-term six-month freelance position.
Assoc. Creative Director / CopywriterYoung & Rubicam France Jan 2001 - Oct 2001New York, Ny, UsCreated and shot campaigns for international Colgate Brands, including Ajax Wipes, Palmolive Body Wash, Colgate Actibrush, Colgate Total Toothpaste, more.
Associate Creative Director / CopywriterLowe Paris (Formerly Lowe Lintas, Ammirati Puris Lintas, Lintas Paris) Feb 1993 - Feb 2000FrCreated international campaigns for IBM, Unilever, Johnson & JohnsonAssociate Creative Director / CopywriterLintas:Worldwide 1988 - 2000Created international campaigns for IBM, Unilever, Johnson & Johnson, for 5 years in New York and then for 7 years in Paris
Svp, Associate Creative Director / CopywriterLintas Jul 1988 - Feb 1993Mumbai, Maharashtra, InContributed as a copywriter and an associate creative director on creative development and new business pitches: IBM, Hanes, Johnson & Johnson, Lever Bros. brandsSenior Copywriter/ Associate Creative DirectorSsc&B/Lintas 1988 - 1992As a senior copywriter I conceived and wrote advertising campaigns in all media for IBM, as well as for Hanes apparel, Johnson & Johnson and various Unilever brands. I was a key participant in the new business pitch that brought IBM to the agency. And I originated the "Wait'll We Get Our Hanes On You" campaign.
CopywriterYoung & Rubicam Sep 1982 - Jul 1988New York, Ny, UsChosen as one of 6 college recruits for the Copywriter Training Program. Worked on American Home Foods, National Urban League, American Cancer Society, KFC, Dr Pepper, Dannon, Kraft, Colgate/Palmolive brands
Lisa Rothstein Skills
Copywriting
Storytelling
Marketing Strategy
Creative Direction
Public Speaking
Graphic Facilitation
Branding And Identity
Meeting Facilitation
Corporate Communications
Cartooning
Content Strategy
Social Media Marketing
Integrated Marketing
Social Media
Advertising
Video Production
Coaching
Entrepreneurship
Creative Writing
Marketing
Screenwriting
Direct Marketing
Public Relations
Film
Corporate Branding
Strategy
Freelance Writing
Strategic Communications
Business Coaching
Illustration
Strategic Consulting
French
Lyricist
Presentation Skills
Training And Development
Online Copy
Sales Letters
Dialogue
Television Production
Marketing For Small Business
Autoresponders
Sales Funnels
Information Marketing
Radio
Lisa Rothstein Education Details
-
Brown UniversitySemiotics
Frequently Asked Questions about Lisa Rothstein
What company does Lisa Rothstein work for?
Lisa Rothstein works for Drawing Out Your Genius
What is Lisa Rothstein's role at the current company?
Lisa Rothstein's current role is Chief Creative Officer (CCO).
What is Lisa Rothstein's email address?
Lisa Rothstein's email address is im****@****aol.com
What schools did Lisa Rothstein attend?
Lisa Rothstein attended Brown University.
What are some of Lisa Rothstein's interests?
Lisa Rothstein has interest in Cartooning, French Language, Golf, Oil/acrylic Painting And Portraits, Education, Broadway And Theatre, Science And Technology, Country/western Music, Movies, Screenwriting.
What skills is Lisa Rothstein known for?
Lisa Rothstein has skills like Copywriting, Storytelling, Marketing Strategy, Creative Direction, Public Speaking, Graphic Facilitation, Branding And Identity, Meeting Facilitation, Corporate Communications, Cartooning, Content Strategy, Social Media Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial