• Online reputation management (ORM) for SPJSGM. Ensuring & maintaining responsiveness across all social media platform.• Web Content Management by strategizing keyword planning for blogs / website to decrease bounce rate.• Led the creation, implementation, and optimization of Google AdWords (Display, Search, YouTube), LinkedIn, Facebook, Instagram, Email and Remarketing Campaigns. • Managing campaign activities like writing and creating ad copies, creative development, A/B testing, keyword planning / keyword research with internal team.• Responsible for Market Research to identify periods to implement new product launch campaigns across 4 culturally different regions. • Worked Closely on HubSpot CRM Database for creating drip marketing campaign to acquire customers.• Making extensive reports based on business requirement.Tools: Google Ad Manager & Analytics, Facebook Ad Manager, Facebook Insights, LinkedIn Ad Manager, HubSpot CMS & CRM, Salesforce Marketing Cloud, WordPress.

• Setup and Installation of Hadoop Eco System.• Hands on experience of languages Pig, Hive and Sqoop.• Analyze and prepare data for user retention that impact key business metrics.• Created dashboards to analyze customer behavior, retention rate, stickiness and bounce rate.