As the Global Director, Marketing Intelligence and Sciences, I lead the development and execution of advanced audience strategies and the modernization of marketing technology stacks for clients worldwide. My role blends strategic data-driven marketing with technical leadership, focusing on optimizing media investments and creating meaningful consumer connections. In this role, I leverage data clean rooms, Machine Learning, and robust first party data sets while maintaining global privacy compliance. I manage and collaborate with cross-functional teams across regions—including Analytics, Planning, Activation, and Media—to architect data strategies that drive growth and reach the most valuable consumers globally.Key Achievements:- Spearheaded the creation and global implementation of audience strategies, transforming data insights into actionable marketing plans that significantly enhanced targeting and campaign performance.- Developed and managed comprehensive test-and-learn processes, frameworks, and scorecards to continuously optimize marketing strategies and measure their effectiveness across different markets.- Managed the syndication of first-party data across multiple platforms and regions, ensuring seamless integration with media and enhancing the precision of global audience activation.- Acted as the central expert for global audience strategy, working closely with internal teams and clients to maximize customer engagements and drive data-driven marketing efforts across different markets.- Successfully bridged the gap between data science and global media planning, enabling a full-funnel marketing approach that effectively reached and resonated with target audiences on a global scale.- Led and mentored cross-functional teams worldwide on audience development and data strategies, fostering a culture of continuous learning, innovation, and data-driven decision-making across the organization.

As VP - DNA at Digitas Health, I designed and implemented advanced data strategies specifically tailored for pharmaceutical clients in both DTC and HCP workstreams. My work focused on optimizing Healthcare Professional (HCP) targeting, with a deep understanding of the lab coat to blue jeans consumer journey, ensuring that marketing efforts were precisely aligned with both professional and consumer segments within the pharma industry.Key Achievements:- Developed and executed targeted data strategies that addressed the unique challenges and opportunities within the pharmaceutical sector, particularly in HCP engagement.- Specialized in HCP targeting strategies that effectively bridged the gap between clinical and consumer audiences, enhancing the impact of pharmaceutical marketing campaigns.- Led the successful international launch of a major consumer drug brand, leveraging advanced audience targeting techniques, Dynamic Creative Optimization (DCO), and identity resolution to maximize reach and engagement across diverse markets.- Collaborated closely with cross-functional teams to ensure that data-driven insights informed every aspect of campaign execution, from initial strategy to final delivery.- Launched major consumer drug brand internationally with audience targeting through DCO and identity resolution from New Business pitch to full account launch.

As VP of Data and Platform Solutions, I led transformative data initiatives and advanced platform solutions, driving significant business impact through expert application of Data Science and Machine Learning. My role involved designing global data integration solutions, managing complex development projects, and continuously pushing the boundaries of innovation in the data and technology space.Key Achievements:- Strategic Transformation: Partnered with clients to identify and capitalize on data-driven transformation opportunities, delivering substantial business growth and enhancing client engagements.- Expertise in Data Science: Acted as a leading expert in Data Science and Machine Learning, applying advanced techniques to internal and first-party data sources to deliver actionable insights and innovative solutions.- Global Integration: Designed and implemented global data integration solutions, seamlessly combining multiple data sources and technologies to optimize marketing and business operations.- Innovation Advocacy: Produced and shared detailed playbooks and case studies, effectively evangelizing best practices and innovative solutions to agency stakeholders and reinforcing a strong industry presence.- Leadership & Mentorship: Led and mentored junior team members, overseeing project deliverables and fostering a culture of innovation and excellence.

As Director of Cognitive Platforms, I advanced the agency’s marketing capabilities by leveraging emerging technologies and deep insights into human behavior. My focus was on deploying next-generation marketing solutions, including AI and cloud-based platforms, to drive strategic outcomes and enhance audience engagement. I led the development of data-informed adaptive programs and collaborated closely with analytics and activation teams to execute high-impact strategies.Key Achievements:- Next-Generation Solutions: Drove the activation of innovative marketing strategies using cloud-based applications, AI technologies, and emerging platforms, positioning the agency at the forefront of industry advancements.- Adaptive Programs: Developed and executed sophisticated, data-informed programs featuring advanced targeting, micro-segmentation, and trigger-based decision rules, optimizing audience reach and engagement.- Strategic Collaboration: Partnered with analytics and activation teams to establish clear KPIs and ensure the effective execution of adaptive strategies across various media channels.- Thought Leadership: Fostered an industry-wide reputation for innovation by integrating cutting-edge technologies and contributing to the advancement of marketing practices.

As Lead - Data Activation and Integration, I pioneered the development and implementation of advanced data and technology solutions to enhance marketing strategies. I was instrumental in integrating emerging technologies and leveraging early-stage AI to drive innovative marketing approaches. My role involved consulting with clients to identify strategic challenges and designing impactful technology solutions that harnessed human behavior insights.Key Achievements:- Client Consultation & Innovation: Led client engagements to uncover strategic issues and crafted cutting-edge technology solutions and campaigns powered by a deep understanding of human behavior.- AI Development: Championed the creation of AI-driven conversational commerce agents with advanced natural language capabilities, enhancing customer interactions and engagement.- Data Integration: Successfully integrated disparate data sets into unified marketing platforms, enabling personalized messaging across channels such as display media, social, email, and on-site.- Technology Leadership: Directed the integration of DMPs, DSPs, SSPs, and cross-device identity solutions, providing a comprehensive view of the consumer journey and optimizing marketing effectiveness.- Industry Presence: Communicated complex technological solutions effectively through presentations and documentation, establishing a reputation as a knowledgeable and innovative leader in the industry.

In my role as Sr. Programmatic Media Analyst at Cox Media Group, I managed the programmatic media channel across 27 markets and 3 daily content sites, contributing to a net revenue of $11 million in 2015. from an operating loss of $4 million in 2014. I played a key role in monetizing TV properties and national digital assets, negotiating with top agencies and brands, and leveraging data-driven insights to optimize campaign performance.Key Achievements:- Revenue Generation: Managed the programmatic media channel for a national media group, driving significant revenue growth across multiple markets and content sites.- Monetization & Negotiation: Focused on monetizing TV properties and national digital markets, negotiating programmatic direct deals and non-guaranteed orders with leading buying agencies and brands.- Vendor & System Management: Established and maintained vendor relationships, vetting new opportunities for system-wide adoption and integration.- Behavioral Analysis: Conducted in-depth consumer behavioral analysis using Audience Data Management Platform (Krux) to inform campaign implementation and optimize targeting strategies.- Strategic Innovation: Created and adjusted strategies with various Server Side Platforms (AdX, Rubicon, etc.), and launched new initiatives such as Header Bidding, Programmatic Guaranteed, and ad slot targeting by audience.- Testing & Analysis: Performed testing and analysis for new national site launches, ensuring effective implementation and performance.- Executive Reporting: Designed and presented interactive dashboards for C-suite executives using Tableau, providing clear insights into campaign performance and strategic impact.

In my role as Programmatic Media Analyst at GTB, I was instrumental in launching and managing the programmatic trading desk for Ford Motor Company, overseeing targeted display, video, mobile, and social channels. My role involved real-time campaign management and optimization, contributing to Ford's digital strategy and driving impactful results.Key Achievements:- Programmatic Innovation: Successfully launched and managed Ford's programmatic trading desk, focusing on Tier I and Tier II targeted display, video, mobile, and social channels, setting a benchmark for automotive digital advertising.- Campaign Management: Actively managed and optimized $1+ million campaigns in real time, delivering insights and adjustments to align with Ford’s digital strategy and maximize campaign effectiveness.- Project Management: Oversaw the full media buying process, including tagging, RFPs, insertion orders, and traffic sheets, ensuring seamless execution and integration.- Content Strategy: Developed and implemented branded content strategies tailored for automotive buyers, enhancing engagement across various platforms and players.- Data Analysis & Reporting: Utilized tools such as Google DoubleClick, Adobe Audience Manager, Prisma, and various DSP platforms (DataXu, Tube Mogul, PointRoll) to input and present data, driving strategic decisions and campaign optimizations.

As a Digital Strategy Manager at Search Optics, I played a key role in developing and executing comprehensive digital strategies for Fortune 500 automotive brands, including BMW, GM, and Fiat. My focus was on optimizing digital channels and aligning marketing efforts to drive impactful results for auto dealer groups.Key Achievements:- Account Management: Led digital strategy for high-profile automotive clients, including BMW, GM, and Fiat, within an agency environment, ensuring alignment with brand objectives and market needs.- Social Media Monitoring: Utilized listening tools such as Mandarin to monitor social channels and track sentiment for Tier II BMW and GM dealer groups, providing actionable insights for strategic adjustments.- Integrated Digital Strategies: Developed and implemented SEM, paid search, SEO, email, and display strategies tailored for auto dealer groups, enhancing their digital presence and engagement.- Content Creation: Crafted compelling copy that adhered to Tier I identity guidelines, ensuring consistent and effective communication across digital platforms.- Performance Analysis: Analyzed KPI metrics to evaluate and optimize marketing spend, aligning efforts to maximize ROI and drive performance improvements.- SEO Optimization: Recommended and implemented changes to website architecture, content, and linking strategies to boost SEO rankings for target keywords, improving overall visibility and search performance.

During my tenure at WXOU Radio, I was recognized as a creative leader in the non-profit media space, driving innovation and excellence in the eleventh-ranked media market in the U.S. My role involved developing award-winning content and implementing strategies that significantly enhanced engagement and brand presence. My role as a brand host saw me hosting and facilitating prerecorded and live broadcasts, as well as emceeing numerous live event experiences in the local community.Key Achievements:- Award-Winning Content: Spearheaded the development and monetization of innovative content, earning three consecutive Station of the Year awards from the Michigan Association of Broadcasters, highlighting excellence in radio programming.- National Distribution: Produced content for national distribution, collaborating with prominent platforms such as MTV, MTVU, Rolling Stone, The Oakland Press, and TMZ, elevating the station's visibility and impact.- Brand Strategy & Engagement: Managed and executed brand social strategies through comprehensive content calendars and email communications, driving actionable insights and increasing audience engagement by 15%.- Event Coordination: Led the planning and execution of live events, successfully increasing engagement and participation compared to previous years, demonstrating effective community outreach and event management.- Creative Design: Designed compelling digital and print branding materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere) and Final Cut Pro, enhancing the station's visual identity and market presence.- Digital Content Management: Oversaw digital content on the station’s WordPress website and social media channels, engaging a community of 5,000 unique viewers with fresh and relevant updates.- Talent Development: Recruited, trained, and managed over 100 student volunteers, elevating their contributions to meet commercial standards and foster professional growth.

As Creative Director at Somerset Lending Corp, I was instrumental in establishing and expanding the firm's online presence and social strategy, transforming its digital footprint and recruitment efforts within a short timeframe.- Social Media Innovation: Pioneered the development of a comprehensive social media strategy for a boutique lending firm that previously had no online presence. Successfully launched multiple new home purchase websites, significantly enhancing the firm's digital visibility and engagement.- Digital Transformation: Directed the creation and implementation of a robust online presence, establishing Somerset Lending Corp as a notable player in the digital space and driving increased traffic and brand recognition.- Strategic Recruitment: Led a creative recruitment project, hiring six loan officers within three months—three months ahead of schedule and with no allocated budget—by leveraging innovative search techniques and utilizing the firm's new social media presence for career activities.- Enhanced Hiring Processes: Employed creative search screening methods and strategic social media engagement to attract and secure top talent, demonstrating effective problem-solving and resourcefulness in talent acquisition.

As Live Event Director at Paul J. Miles Music, I led and produced impactful live events that not only raised over $500,000 for prominent non-profits but also provided a valuable platform for both local and national musical artists. My role was integral in creating memorable experiences that benefitted the community and showcased diverse talent.- Leadership in Event Production: Spearheaded the production of high-profile events, generating over $500,000 in funds for notable non-profits including UNICEF, THAW, and Focus HOPE, demonstrating a strong commitment to community support and philanthropy.- Community and Artist Engagement: Acted as a liaison between non-profit organizations and event production teams to ensure seamless integration and alignment, while giving local and national artists a stage to reach wider audiences.- Visual and Brand Creation: Designed all visual materials for events, enhancing brand visibility and creating a cohesive and engaging experience for attendees and sponsors.- Strategic Sponsorship and Sales: Developed compelling sales documents and pitched events to high-level sponsors, resulting in successful community-backed events with prominent nameplate recognition.- Comprehensive Event Coordination: Managed all aspects of event production, including catering, volunteer crews, and logistics, to deliver a unified and impactful event experience.

As a Senior Account Executive at Verizon Wireless, I demonstrated progressive growth in sales and leadership, contributing to both individual and team success while shaping future management practices.- Leadership and Training: Selected as a founding member of the Manager in Training program, where I developed digital and group models that became the blueprint for future management classes, showcasing my ability to innovate and lead.- Consultative Sales Excellence: Drove consultative sales efforts, fostering brand loyalty and consistently surpassing quota expectations, highlighting my skill in building strong client relationships and delivering exceptional results.- B2B Sales Management: Oversaw B2B sales operations for a high-traffic retail location, utilizing Salesforce CRM for strategic planning and follow-up, enhancing sales performance and customer engagement.- Team Supervision: Successfully managed a team of 20 staff members in a store generating over $600,000 in quarterly revenue, demonstrating my ability to lead, motivate, and achieve significant financial outcomes.- Event Management: Executed a dynamic event program, coordinating radio remotes and autograph signings to strengthen brand connections with consumers and drive engagement.

As General Manager at Coffee Beanery Ltd., I revitalized a struggling coffee shop location, turning it into a profitable center by focusing on enhancing customer experience and integrating engaging entertainment initiatives.- Turnaround Leadership: Successfully transformed a failing location into a profitable business by prioritizing exceptional customer service and creating a vibrant, welcoming atmosphere that drew in new customers and retained existing ones.- Customer Experience Enhancement: Implemented innovative strategies to elevate the customer experience, including personalized service and unique in-store events, resulting in increased foot traffic and sales.- Entertainment Integration: Introduced entertainment elements such as live music and community events, which not only enriched the customer experience but also contributed significantly to the store’s profitability.- Corporate Training: Served as a corporate trainer, developing and preparing new franchisees for successful store openings, ensuring they were equipped with the skills and knowledge to thrive.- Marketing and Sales Initiatives: Led new marketing campaigns, B2B sales efforts, and charity fundraising activities, expanding the store’s community presence and driving additional revenue streams.- Concept Testing: Evaluated and provided analytical feedback on new corporate concepts and procedures, contributing to the refinement and successful rollout of company-wide initiatives.- Product Development: Created a popular tuna salad recipe adopted by the national franchise system, achieving a 66% return on investment and enhancing the store's menu offerings.