PPC Campaign development, management and monitoringSEO and Search Engine marketingLink-buildingSERP rank improvementBrand managementSocial media marketingVideo marketing

Creating website content. Develop, implement and monitor a wide range of social media marketing techniques. Create and monitor paid advertisement campaigns (PPC, CPC and PPM).

Responsibilities IncludeManage the day-to-day activities across Google including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.Developing short and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.Assist in growing the agency’s SEO practice with an entrepreneurial mindset.Foster an environment of collaboration and innovation to expand the agency’s digital marketing and SEO competency.Develop SEO strategy and recommend site enhancements that maximize ROI and increase rank of organic search listings.Create keyword strategy and perform competitive keyword research.Work with content marketing and social media on creating content to achieve specific SEO keyword strategies.Participate in new website development projects to appropriately incorporate SEO requirements and best practices.