Tom Irwin Email & Phone Number

United Kingdom

I've been designing content and writing UX copy for Three UK as part of a vast digital transformation project, collaborating with stakeholders across the business on end-to-end user journeys within an agile framework.My team has been embedded in the project from the scoping and requirements-gathering stage through to testing, delivery, and BAU handover. I've worked on thousands of pieces of web, app, comms, and knowledge base content, iterating from effective and compliant MVPs to fully developed finished products.Key skills:• Designing accessible content and writing UX copy for end-to-end user journeys• Adapting to distinctive tones of voice and brand personalities• Building out content strategies and governance models• Analysing results and testing concepts to improve user experience• Creating and maintaining style guides, pattern libraries, and usage rules• Establishing robust production processes to deliver quality content on time• Using tools such as Figma, AEM, WordPress, Jira, Google Analytics, Photoshop• Working with UX, product, tech, and legal teams to define requirements• Developing relationships with other internal teams and external agencies

Stroud, Gloucestershire

Stroud, Gloucestershire

Wallingford, Oxfordshire

AngloInfo is an information resource for English-speaking expats worldwide. I led a large team of editors, marketing channel managers, and freelancers responsible for creating and maintaining the site’s online content and all email/social comms.

London, United Kingdom

At Travel Supermarket, I managed a small team responsible for all editorial content, split between the website itself and the company’s successful blog.From the site’s homepage strapline to the copy across hundreds of other site pages and blog articles, I ensured all content was on-brand, accurate, and engaging. I controlled the team’s budget and busy editorial calendar, commissioning freelancers from a pool of industry contacts.I led a key project to commission and edit content for around 90 ‘destination hubs’ – a vital part of the company's search rankings strategy. This involved working closely with an external content agency, freelance editors, and the company's SEO and Site teams.

London, United Kingdom

In August 2014, I was promoted from Web Editor to Digital Content Manager – reflecting both the breadth of my input and the increasing volume of content being produced by the firm’s titles. Heading up a team of three executives, I directed the content strategy of the group's five market-leading travel brands.During my time managing the digital content side of the business, I cemented the group's industry-leading position, increased advertising revenue by introducing several new email campaign types, and greatly boosted the reach of the group's social media activity.

London, United Kingdom

As Web Editor, I was responsible for all content on Travel Weekly Group’s websites. My duties included creating and sending approximately thirty email campaigns each week, moderating online discussion forums, and promoting the group's news, competitions, and events.My responsibilities were extremely wide-ranging, requiring not only a keen editorial eye but also skills such as image manipulation and HTML coding. While in the position I took a lead role in the pitching process for the firm’s business by several email service providers, and oversaw the incorporation of a number of new brands into the existing setup.

London, United Kingdom

I started at Lastminute.com as a Content Editor, before moving on to become CRM Manager for the UK and Ireland. In that role, I managed a team which interacted with millions of newsletter subscribers and customers by creating, sending, and analysing email campaigns.I played a key role in work on a new customer journey and two brand refreshes, and implemented the latest available email marketing techniques to target customers more effectively.

London, United Kingdom

Sydney, Australia

At Optus – one of Australia’s leading telecoms companies – I was part of a team responsible for updating and editing the content of the optus.com.au website using the Documentum CMS, including both day-to-day updates and more complex, lengthy projects.

London, United Kingdom

My responsibilities at Yahoo! included commissioning, writing, and editing copy for the department’s quarterly newsletter, updating the Sponsored Search and Mobile Sponsored Search Help Centres using Yahoo!’s content management systems, and using Photoshop to 'Europeanise' US screenshots for customer presentations. I also gained experience of collating data and organising lead-generation data for the telesales team, and helped with the organisation of corporate events.

Teddington, Middlesex

At Hollis Publishing, I was responsible for the production process of directories from beginning to end. This involved chasing copy, liaising with clients, sub-editing and proofing advert and text copy, creating advert artwork (including animated web artwork), and performing general administration duties.

Ba Hons, Journalism With Creative Writing, 1:1

First-class honours

Education record