Hiro T Email & Phone Number

Market Global Brands for US and International markets to increase Brand Equity and Sales.Managed Global Fortune 500 CPG Brands for 15+ years by:1. Developing and launching new products that a) increased product line sales by 10%, b) doubled division sales over 2.5 years, or c) improved GM% from below 20% to above 20%;2. Execute relevant consumer research for the brand or products. Examples a) focus groups on brand perception, new product concepts or marketing communication pieces, b) CLT or HUT on new products, c) DCM on new product choices in relation to pricing, and d) Eye-tracking and Emotion tracking on new products or adverting.3. Developed brand strategy including finding unique propositions of the brand, assessing market trends and competitive landscapes.4. Planed and Executed marketing programs for Global brands such as consumer promotions (in-store, online, on-package), PR events, sampling & trial events, tie-in promotions with complementary brands, sales & trade training, incentives and contests.5. Creative development based on brand strategy, manage creative brief, debrief and brainstorming processes, assess & review creative, manage legal and brand adhearance, and deliver the final creative source files for production.6. Production of marketing pieces. Examples include tv/radio/print/out-door advertising pieces, catalog and sales collaterals, mock-up sample products for account sell in, event signage, consumer promotion flyers, coupons, shelf-talkers, online flash or modules7. Merchandising and shelf-schematics: based on brand strategy, new products, sales objectives and consumer reserach, create optimum shelf schematics and merchandising programs to increase sales velocity or distribution.8. Managed a local office for the HQ office from hiring & managing local staff to office and equipement lease contract.9. A member of a global cross-functional team to produce, commercialize and deliver CPG products to retail accounts.Specialties: Managed Fortune 500 CPG Brands: plan and execute brand strategy and marketing plan; cross-funtional projects such as product development + launch and key account marketing programs; creative + merchandising development (brief, debrief, review, approval, vendor selection); advertising (tv, radio, print, in-store, out-of-home, online); consumer promotions in-store and online; Nielsen or IRI data analysis; consumer research (qualitative & quantitative); US & International marketing

• Marketing Manager (Multiple Positions)

  Cpg Companies

  Jan 1997 - Present

  1. Brand strategy building2. Marketing program planning and execution3. Custom research (intensive 10+ year)4. Consumer promotions (new product launch, seasonal push, TPR-, bundle-, bonus-pack- promotions)5. Creative management (work with ad agencies, designers, management, legal)6. Data analysis (Nielsen & IRI)7. Merchandising, POP and Shelf-schematics (based on strategy, produce the best offering for the market, nationally, regionally or specific account)8. Project management with cross-functional teams (operation, R&D, finance, legal, customer service, sales.)9. Event & PR. managed major events for the brands, co-branded events with complementary brands, and released PR effectively.10. Managed food, beverage, nutrition & health products, organic foods, entertainment (toy, game, video)11. Managed both US and International markets.Technical Skills:1. Microsoft Office (Word, Excel, PowerPoint, Outlook)2. Nielsen/IRI retail scan data3. Database: Mintel gnpd, Datamonitor4. IBM SPSS Statistics