Hiroki Fujikawa Email and Phone Number

As the Group Manager of Customer Acquisition at Rakuten, I lead two key teams responsible for driving user growth for Rakuma, Rakuten’s flea market service. I oversee the External Communication Team, which manages digital advertising, TV commercials, transit ads, SEO, and social media, as well as the Customer Activation Team, which focuses on CRM and campaign planning.I began my career at Dentsu Digital, where I specialized in digital advertising strategy. Since joining Rakuten in 2021, I have been responsible for crafting and executing marketing strategies for Rakuma, leveraging both digital and offline channels.I excel in integrating market insights and customer understanding to develop comprehensive communication strategies. My experience spans managing earned, owned, and paid media across various platforms, ensuring that marketing initiatives are both data-driven and impactful.