As a product administrator in product marketing , be responsible for both online and offline marketing campaign planning, implementation. -Plan and analyze monthly campaign performance. -Online Banking point platform building and business cooperation with Next Bank.-Providing integrated marketing plans and strategies to growth revenue

As a product marketing manager, be responsible for computer lottery online and offline marketing. -Holding annual press conference for expects boost from Lunar New Year, Dragon Boat Festival, moon Festival jackpots. - Jackpots online marketing plan and execute, including radio, tv news ticker, or with KOL.

As a Sr. Administrator in brand marketing team, be responsible for online and offline media buying, planning, implementation, and KPI achievement aligned with business and sales objective. - TWM Kaohsiung flag store opening media planning and buying , including LBS ads, Outdoor advertising (bus and outdoor billboard). -Plan and analyze campaign performance for new iPhone launch, and hold a online streaming special event in Taipei flag store. -Identify online media (Facebook、Google) media buying opportunities and negotiate tests to determine profitability of advertiser campaigns.

As a Sr.specialist in EC marketing team, be responsible for content marketing, b2c,b2b2C marketing program and campaign planning, implementation, and KPI achievement aligned with business and sales objective.-Plan, monitor, analyze, recommend and implement strategies on Yahoo advertising campaign to improve key performance metrics, including click-through rates, conversion rates, and ROI. Constantly evaluate campaigns to achieve the most favorable terms and results.-Content drive commerce and traffic, Develop and initiate content strategy and plans. Execute content creation by integrating product information and the latest trend. For example, a integrated content strategy was related to cosmetic special promotion in 2014. It brought 170 thousands clicks and 1.6M revenue in 17 hours.-Plan and analyze campaign performance from social media traffic sources to meet revenue and ROI goals. For example, a Facebook page timeline campaign called “best boots award”, and it brought over 1m dollars revenue by this campaign.-Identify Facebook media buying opportunities and negotiate tests to determine profitability of advertiser campaigns. For instance, an advertising campaign on Facebook, which goal is increasing Shopping Mall 200 thousands fans by the end of 2014 Q1, and it achieved the goal by 2 month only with low CPC (cost per click).-Cooperated with other brands to drive various traffic and social content to Yahoo’s EC sites

Before the shopping mall opened:1.responsible for planning the website contents and successfully achieved the industry recruitment goal.Grand open: 1.Plan sales strategy and marketing activities to increase monthly sales.2.Work with far eastern group to maximize visibility of the shopping mall.

As a Department Store Supervisor in charge of brand management, financial analysis