Accountable for: Sales and Marketing strategy for physical stores and Ecommerce. Management of product mix, promotions, product rotation, partnerships, strategic rental of interiors in stores, category management, price, and store visual.• Lead Ecommerce IT team (8 employees). Managed projects, content, and operations.• Lead store teams (50 employees). Trained teams in products, promotions, and customer service.• Lead sales and marketing team (4 employees).Achievements:• Increase Gross Margin in more than 25% YoY.• Implementation of rental strategy to sell interiors in stores that generated and increased budget in 30% for marketing.

Accountable for: Product Owner (Agile). Product Mix, promotions, Price strategy, negotiation with stakeholders such as couriers, payment gateways, brands, etc. Ecommerce Content management (posts, banners, etc).Achievements:• Create the firsts permanent Ecommerce and Customer Service teams and launching the Ecommerce live in less than 4 months• Successful negotiations with payment gateways and couriers that reduced fees in up to 17%

Accountable for: Evaluation and selection of the new development team based on General Management’s guidelines. Innovate processes applying knowledge in technology, software, and UX. Used agile methodologies (SCRUM).Achievements: Managing foreign team for delivery of project in 6 months.