Barbara Hirsch Email & Phone Number

United States

Salt Lake City Metropolitan Area

LEADER IN BEST PRACTICES AND APPROACHES • Establishes best practices and foundational perspectives on consumers, culture, category, and connections to inspire and guide organizational decisions and approaches. DEEP AND BROAD EXPERTISE AS BRAND AND STRATEGY SHEPHERD ACROSS THE ORGANIZATION• Strategy consulting to organizations to increase loyal visitors, advocates and buyers. • Brand development and organization success through content, communications, marketing and UX strategy, sales enablement, and employee recruitment efforts. • Discovery expert, trained in qualitative, quantitative and ideation research techniques for audience understanding and planning sessions.• Guidance in sustainability efforts. • Progress measurement guidance and responsibility.

• Partner programs and joint strategy development for Microsoft and key partners• Planning and implementation of market strategies for Microsoft Public Sector* Quantitative and qualitative researcher