Karen Hirsch Email & Phone Number

Massachusetts, United States

• Supporting Virtual, Inc. team to implement and execute marketing and event project plans on behalf of Virtual clients across a variety of channels, including:
• Managing external speaker asset production through client leadership review cycles to final distribution
• Ensuring communications align with client's brand and key messaging
• Provide support for online events and marketing initiatives, including visual assets and collateral

• Creating motivating design, promotional marketing and copywriting materials that "invite and excite!" Current projects include:
• Helping non-profit clients maximize visibility of and increase participation in charitable events
• Creative graphic design and copywriting for FM&A Events, Boston
• Re-branding for Boys & Girls Club of Lynn’s Camp Creighton, Middleton, MA
• Effective PR/Marketing and branding for Temple Shalom, Salem – graphic design, copywriting and promotional materials for events, development, community and religious programs. As a result, one annual event raised.
• Developed and implemented marketing plan for Jericho Road Lynn: designed print materials and HTML e-mail blast, targeted opportunities to increase awareness and grow volunteer base

Burlington, Massachusetts

• Providing production management, branding, copywriting and editing services for complex, layered marketing solutions, including print collateral, sales presentations, web content, product launch support, events and.
• Contributor to Nuance Healthcare social media channels.
• Maintaining multiple asset/project tracking systems.
• Point of contact for Nuance collateral catalogue on Staples Print on Demand site.
• Created and implemented division-wide job ticket system for collateral/video assets, which eliminated bottlenecks, improved quality and reduced turnaround times.
• Managed data and mailing fulfillment for post-sale Executive Welcome Kits.

Swampscott, MA

• Maintained 99% departmental quality and accuracy, increasing client retention by upwards of 75%
• Saved Maritz $135,000 over three years by improving Creative Department operations
• Conceptualized and designed 6-figure creative and promotional incentive programs for select Fortune 500 corporate clients, including John Hancock/Manulife Financial, Hewlett-Packard, Sanofi Aventis, SAP, Blue.
• Interpreted client communication goals, developed targeted literature and deluxe incentives, resulting in participants achieving client-specified sales targets
• Achieved client satisfaction survey average of 4.75 (out of 5 points) for creative materials over a 5-year period by coaching Creative Department staff to meet exacting design and copy standards

Swampscott, MA

• Increased cost center profits by 15% by developing standard Creative Department procedures
• Reduced annual FedEx and UPS costs by 35-40%, saving clients 25% off published rates while generating 10-15% profit
• Collaborated with Product Development Manager and sales to write and develop targeted sales presentations
• Reduced mailing fulfillment labor hours by 10% by analyzing and streamlining procedures

Swampscott, MA

• Designed and managed annual creative campaigns for domestic and international travel incentive programs, served as point-of-contact for clients and participants regarding agenda, travel regulations and mailing schedules
• Reduced labor hours by 12% by creating departmental library of vendor-specific templates
• Increased accuracy of variable mailing list data, supervised multiple shipping schedules, hired and trained assembly and mailing staff

Fashion Illustration, Graphic Design

Web Design

Continuing Education: Graphic Arts