Karen Hirsch Email & Phone Number

Massachusetts, United States

Supporting Virtual, Inc. team to implement and execute marketing and event project plans on behalf of Virtual clients across a variety of channels, including:• Managing external speaker asset production through client leadership review cycles to final distribution• Ensuring communications align with client's brand and key messaging• Provide support for online events and marketing initiatives, including visual assets and collateral

Creating motivating design, promotional marketing and copywriting materials that "invite and excite!" Current projects include:• Helping non-profit clients maximize visibility of and increase participation in charitable events• Creative graphic design and copywriting for FM&A Events, Boston• Re-branding for Boys & Girls Club of Lynn’s Camp Creighton, Middleton, MA• Effective PR/Marketing and branding for Temple Shalom, Salem – graphic design, copywriting and promotional materials for events, development, community and religious programs. As a result, one annual event raised $16,000 in 2010 and $15,500 in 2011.• Developed and implemented marketing plan for Jericho Road Lynn: designed print materials and HTML e-mail blast, targeted opportunities to increase awareness and grow volunteer base• Developing branding for gourmet chocolate product, including logo and packaging

Burlington, Massachusetts

Providing production management, branding, copywriting and editing services for complex, layered marketing solutions, including print collateral, sales presentations, web content, product launch support, events and promotions to Healthcare and Imaging divisions. Projects include:• Contributor to Nuance Healthcare social media channels.• Maintaining multiple asset/project tracking systems. • Point of contact for Nuance collateral catalogue on Staples Print on Demand site. • Created and implemented division-wide job ticket system for collateral/video assets, which eliminated bottlenecks, improved quality and reduced turnaround times. • Managed data and mailing fulfillment for post-sale Executive Welcome Kits.• Managed long-range Notable Solutions Inc., asset rebranding project, including translations to multiple languages.

Swampscott, Ma

• Maintained 99% departmental quality and accuracy, increasing client retention by upwards of 75%• Saved Maritz $135,000 over three years by improving Creative Department operations• Conceptualized and designed 6-figure creative and promotional incentive programs for select Fortune 500 corporate clients, including John Hancock/Manulife Financial, Hewlett-Packard, Sanofi Aventis, SAP, Blue Cross/Blue Shield, General Electric, Lotus, Pitney Bowes and Merrill Lynch • Interpreted client communication goals, developed targeted literature and deluxe incentives, resulting in participants achieving client-specified sales targets • Achieved client satisfaction survey average of 4.75 (out of 5 points) for creative materials over a 5-year period by coaching Creative Department staff to meet exacting design and copy standards

Swampscott, Ma

• Increased cost center profits by 15% by developing standard Creative Department procedures• Reduced annual FedEx and UPS costs by 35-40%, saving clients 25% off published rates while generating 10-15% profit• Collaborated with Product Development Manager and sales to write and develop targeted sales presentations• Reduced mailing fulfillment labor hours by 10% by analyzing and streamlining procedures

Swampscott, Ma

• Designed and managed annual creative campaigns for domestic and international travel incentive programs, served as point-of-contact for clients and participants regarding agenda, travel regulations and mailing schedules• Reduced labor hours by 12% by creating departmental library of vendor-specific templates• Increased accuracy of variable mailing list data, supervised multiple shipping schedules, hired and trained assembly and mailing staff

Fashion Illustration, Graphic Design

Web Design

Continuing Education: Graphic Arts